This Matchmaking Service Uses Tough Love To Find True Love For Its Clients

It usually hits people as they stare at the bottom of a pint of Cherry Garcia: What am I doing wrong? Drowning your break-up sorrows in ice cream and rom-coms loses its magic after a while. Your friends console you with the usual platitudes — “There are other fish in the sea!” “It just wasn’t your time yet!” “You’ll look back on this and laugh!” — but they all sound hollow. It’s time to face facts. 

When relationships fail, the blame usually goes to both parties — yes, including you. That’s where Michelle G. and Incredible Love comes in. 

Incredible Love is a coaching and matchmaking service for people of all ages, especially those who are ready to find a happy, stable relationship. But for that to happen, you have to be willing to look at your own habits with a self-reflective eye. 

“We’re not afraid to give tough love to our clients,” Michelle G., founder of Incredible Love, told us. “Sometimes we need someone to just shake us and be like, ‘OK, you gotta get out of your own way, and cut the bullshit.’” Michelle G. and the coaches at Incredible Love are willing to shake you up a bit if it means putting you on the path to lasting love. 

Self-reflection is essential when it comes to finding true love, which is why Incredible Love doesn’t hesitate to present its clients with some tough truths. There’s a reason why your relationships always end in heartbreak, and chances are, there’s a reason why you break up with people at the six-month mark, too.

It can be difficult to pick up on one’s own self-destructive tendencies, but Incredible Love specializes in pointing out how you can change for the better. Its 96% success rate speaks for itself. 

Incredible Love’s Services Are Backed By Psychological Research 

With straightforward advice, detailed research, and logic-driven analysis, Incredible Love’s dating coaches and matchmakers help people put their best foot forward in the dating world. “We’re very customer focused,” Michelle claimed. 

Her personal background provides insight into her fierce dedication to her clients. “I used to work in intelligence in the Marine Corps,” she told us. Michelle’s career honed her analytical skills, particularly when it came to analyzing and understanding human behavior. 

“What drives this client’s need for connection and relationships?” is a question Michelle asks herself with every new client. Everyone seeks a matchmaker or dating coach for a different reason, even if the ultimate goal — finding love — is usually the same. 

“Everything that we do is focused on the data retrieved from studies in psychology,” she told us. Dating advice, flirting techniques, and matchmaking practices aren’t pulled out of thin air at Incredible Love. 

“We want to get to know their psyche,” Michelle explained. Incredible Love does this by administering personality tests and questionnaires to clients. “We [want] a very in depth, thorough understanding of how it is that they grew up, their view of the world, and what it is that they’re looking for in a partner.” 

Following your heart, as cliché as it sounds, is still important. But as Michelle assures clients, Incredible Love puts people on steady footing using proven techniques and confidence-building strategies based on psychological studies. After all, you wouldn’t want to pilot a plane without undergoing the proper training. You shouldn’t throw yourself into the dating world without proper training, either. 

When you want to grow but aren’t willing to put in the effort needed to change, Incredible Love’s coaches and matchmakers are going to call you out — and then give you the tools you need to build a new path forward. 

The Ideal Incredible Love Client Is Professional, Established, And Open To Change 

There’s a common misconception that a matchmaker will do all the emotional heavy lifting for their client. In reality, a client must have patience, trust, and perseverance to see results. Incredible Love screens potential clients before taking them on. That way, matchmakers know for sure that their client has what it takes to succeed. 

When screening clients, matchmakers at Incredible Love search for very specific personality traits. “The ideal client is someone who is successful, typically someone who’s post divorced,” Michelle told us. “Their focus isn’t their career … They really want to find true partnership.” 

If you’re unsure what you want, are financially unstable, or are obsessed with your career, then you may not be the ideal client for Incredible Love — at least, not yet. A true red flag is when a potential client is unwilling to grow and learn. 

The ideal matchmaking client, Michelle told us, is “not afraid to reach out for help. They’re coachable.” To be “coachable” is to be receptive to new ideas and perspectives, even if you’ve been using the same dating techniques for 30 years. 

“They’re usually individuals who have professional careers, who do very well for themselves. They’re high earners, and have grown children,” Michelle said of the typical matchmaking client. To become a matchmaking client, you have to know who you are, what you want, and what you bring to the table, and that kind of confidence only comes with age and experience. 

Meanwhile, dating coaches at Incredible Love look for many of the same qualities, even though their clientele tends to be on the younger side. “We still work with people who are older, professional, and established, but most of the people who come to us are younger professionals that are, again, serious. They’re entrepreneurs. They are very high achieving [and] athletic,” Michelle explained. 

These types of clients usually have most of the ingredients they need to succeed, but don’t yet know how to put them all together. “Daters often focus on surface-level traits without taking the time to understand what truly matters for a long-term relationship,” Michelle told us. 

Knowing what you want is connected to something Michelle called competency dating. “Competency dating is a skill just like anything else you have to learn,” she explained. “As part of our coaching program, we focus on competency, how to talk and interact. Where are the places to go to meet someone? How do you approach someone? How do you know someone is approaching?” 

Matchmaking clients are usually looking for someone to grow old with, but coaching clients are simply trying to grow. 

Incredible Love’s Matchmaking And Coaching Services Begin With An Interview 

After completing personality tests, questionnaires, and background checks, clients have a final interview with Incredible Love to make sure they’re truly ready for the matchmaking process. 

“People think that when they come to us, all of a sudden we’re going to manufacture this perfect and ideal person,” Michelle said. “The truth of it is, we’re dealing with flawed individuals.” No one is perfect, and neither is the matchmaking process. It requires patience and trust for everyone involved, especially the client. “Our matchmaking packages are anywhere between six months to a year,” Michelle told us. 

“We’re not just going to pick random people and set you up, because then we’re not doing our due diligence. We’re not doing what you hired us to do,” Michelle said. 

The matchmakers keep in contact with the clients they’ve set up on dates. “We want to get the experience from both people,” Michelle said. “Sometimes they move on to second dates and other times, not so much. And they might want to meet somebody else, and that’s okay, too.” 

Unlike matchmaking, coaching is all about teaching the participant the ins and outs of dating, including socialization, etiquette, and the emotional elements of a serious relationship. “Our coaching program is called Ignite Your Life and we customize it,” Michelle explained. 

Coaching can be customized by experience level. “We’ve had to give [clients] classes on how to kiss because they’ve never had a first kiss,” Michelle said. Incredible Love’s classes are tailored to each client’s needs, which ensures that clients leave coaching after three to six months with more confidence in their dating abilities. “The client sets the objectives,” Michelle said. 

Michelle assures clients that Incredible Love will help demystify the dating process. The one thing they won’t do, though, is hold your hand once they’ve given you the tools you need to succeed. 

 “I truly do believe that if I give you the skills, it’s up to you at that point, right? You are the hero of your own story.” It goes back to Incredible Love’s emphasis on tough love: All you need is confidence in your abilities and a newfound perspective to soar. 

Tough love is a fantastic motivator, but Michelle names self-doubt as an ever greater one. “If you’re getting ready to start [your matchmaking or coaching] journey and you have doubt, then that is the absolute best time to start that journey,” she explained. “The moment you start feeling doubt or a little bit of fear, that means that you’re pushing yourself outside of your comfort zone.” 

And chances are, the growth you need to experience to be where you want to be in your love life starts just outside your comfort zone.