The Scoop: Dating coach Lana Otoya is a strong, confident woman who advocates on behalf of a generation of impressive and powerful women who just so happen to be single. This former matchmaker teaches her clients how to embrace their feminine energy and attract compatible partners through online and offline flirtation. In 2018, Lana created the Millennialships dating service to offer instructional resources and support for women who have found success in their professional lives and now want to get results in their personal lives.

Lana Otoya is a millennial woman who has been in the online dating trenches for most of her adult life. Her swiping days paid off when she landed a hot Tinder date that turned into a long-term relationship. Now she hopes to share the secrets of her success with other independent women who want to get into an exclusive relationship.

In 2018, Lana began working as an elite matchmaker for a luxury dating service and got to see dating from a new perspective. That experience taught her a lot and inspired her to launch the Millennialships Dating Coach service.

Photo of dating coach Lana Otoya
Lana Otoya helps clients transform their love lives by changing their mindset.

During her matchmaking days, Lana heard many clients describe their dream dates, and she noticed a disconnect between single men and single women. The men talked a lot about being attracted to classic feminine traits. They wanted a partner who was nurturing, sweet, and affectionate. They were looking for someone warm and gentle to add a woman’s touch to their life together.

Young single women, on the other hand, weren’t always keen to play that role. Lana knew many strong, confident, and independent women who treated their dating profiles as a résumé and failed to show men their softer sides. 

A few years ago, Lana started working closely with single women in hopes of bridging this gender divide and providing insights that could change people’s dating outcomes.

“Speaking with hundreds of wealthy single men taught me a lot about what high-quality men are looking for,” Lana explains. “I now help confident and successful women find these kinds of men.”

Lana doesn’t want career women to change who they are or become a weak stereotype awaiting rescue. Her mentorship program empowers determined individuals to tap into the strengths of femininity and earn the admiration of a man who is on the same level.

Helping Strong Women Build the Life They Want

Lana has made a name for herself as a personal dating concierge for single professionals. She works primarily with established women in their late 20s to early 40s. She targets the millennial generation not only because it’s her generation, but because she has a message for women who are struggling to find where they fit in a post-feminism, post-MeToo, and post-COVID world.

It’s a complicated time to be single, and Lana aims to make things easier by sharing the strategies and attitudes that have proven successful.

Many single women turn to the Femininity Course because they are looking for a man to complete their vision of a perfect life. They can sometimes focus too much on who that dream guy is that they lose sight of who they are and what they need from their relationships. That’s where Lana steps in with a reality check.

“This man is not really what’s missing from your life,” Lana explains. “What is truly missing from your life is a powerful natural energy that you have lost touch with. Your feminine energy.”

Millennialships offers a fresh take on modern love and relationships.

Lana can back her insights up with both personal and professional experiences, and she makes a compelling case as to why confident women could use more vulnerability. The millennial dating coach offers practical advice with emotional honesty and a can-do attitude. 

Lana can break down the do’s and don’ts of modern dating from a woman’s perspective, and she can also explain what’s going on in the minds of quality single guys.

The Millennialships webinar brings clarity to all sorts of puzzling romantic questions, including “what can I do to attract a man?”

Many of Lana’s clients are extremely successful in the business world, and they often have thriving social lives, but they have not gotten where they want to be in their romantic relationships. Sometimes potential partners find them intimidating or unapproachable, and sometimes their dating strategies are leading to a lot of first dates with no second dates. These challenges can lead to better opportunities with a little help from an expert.

Online Profile Assistance From a Seasoned Pro

Lana has created an array of virtual dating tools to support a new generation of single adults. Her focus is on inspiring women to take control of their love lives and make necessary changes to how they approach men and express their femininity.

Online daters can get personalized assistance from Lana for a one-time fee of $97. The custom online dating package is meant to help with everything from setting up a dating profile to communicating with online matches. Lana can offer photo tips and swiping insights that make the process of online dating less stressful and more successful.

Screenshot of Millennialships
Women can get a crash course in online dating and perfect their swiping style.

Many of Lana’s online dating tips draw from the lessons she learned while looking for her perfect match on a dating app.

“As a millennial who is familiar with all the dating apps, I have hands-on experience with what it’s actually like to use Tinder or Bumble,” Lana said. “I even met my long-term partner on Tinder!”

Single women can trust Lana to take their love lives seriously and provide sound guidance for making the most of every mutual match and first date.

Over the years, Lana has also written several books about building confidence and adopting a positive mindset in the dating scene. This experienced coach has practiced what she preaches, and she outlines a strategy for success that has worked for many millennial singles.

“This book was very easy to read. The writer has obviously lived and learned,” said one reader in a book review. “There were ideas that I never thought of. Very helpful!”

Lana Otoya Offers a Unique Perspective on Dating

One of the things that sets Lana apart from other dating coaches is her youthful energy. She is a proud millennial woman who has been on the frontlines of the swiping scene and has a deep appreciation for how exhausting and intimidating online dating can be.

Lana isn’t a married woman who has forgotten the jitters of a first date or the disappointment of a ghosted chat. She’s been there, and she will continue to be there for her clients as they have their own highs and lows in the dating world.

Thanks to Lana’s coursework, coaching, and encouragement, single women don’t have to face modern dating challenges alone. They can reach out for guidance, learn a matchmaker’s trade secrets, and discover the power of femininity in their romantic relationships.

“You deserve a high-quality man that is head over heels for you, and, with my strategies, you can find him,” Lana tells her clients. “You don’t need to settle — I’m here to help you find that diamond in the rough.”