The Scoop: An Australia-based coaching company known as School of Attraction has risen in popularity by offering single men an ethical alternative to pick-up culture. Led by CEO Damien Diecke, these knowledgeable and experienced coaches promote honesty and integrity in the dating scene. School of Attraction has developed in-depth, personality-driven courses to give men the confidence and skills to build relationships that stand the test of time.

Damien Diecke, Founder and CEO of School of Attraction, lives by the motto “Leave no single man behind.” He began his coaching career as a hobby — he’d accompany single guys out on the town in Sydney and offer dating advice for free.

The more Damien talked to singles, the more he saw how much misinformation and confusion there was in the modern dating scene. Pick-up culture sometimes encouraged guys to lie, flatter, and disrespect women to get them into bed. These tactics treat dating as if it were a game; however, some single guys are actually playing for keeps and need more practical guidance for succeeding in the long run.

Damien Diecke, CEO of School of Attraction

CEO and Head Coach Damien Diecke founded School of Attraction to support single men.

In 2008, Damien founded School of Attraction to promote honest and relationship-oriented dating strategies. The coaching company filled a void in the dating scene, and it quickly expanded from Sydney to Melbourne, and then to Queensland, and then to Perth. Now, it’s going international by offering online coaching courses. In the last decade, School of Attraction has grown to become the largest dating coaching company in Australia, and it’s still growing.

Damien’s principled approach to the dating process has attracted high-integrity singles from all walks of life. These men are serious about changing their lives and getting into a relationship, and the coaching programs help them reach their long-term goals.

Today, School of Attraction is a longstanding and results-oriented coaching service for single Australian men who want to ethically and effectively land a date.

“We start with the mantra of honesty and integrity,” Damien said. “We believe that a man’s true sense of self-esteem comes from the way he treats other people. If you treat other people badly, or frequently manipulate or lie to them, then your self-esteem will always take a knock and you’ll always doubt your value as a man in society.”

Three-Month Programs Draw From Psychological Studies

School of Attraction’s flagship program is its Sincere Seduction Intensive course. The 13-week coaching program is not for the faint of heart. It includes 52 hours of practical skill-building and 27 hours of theoretical lessons. Clients also enjoy unlimited phone support during the course and lifetime email support after the course. School of Attraction assigns a personal mentor to participants to ensure they have someone to keep them on track and pick them up when they’re feeling down.

Dating can be an emotional journey, so it’s helpful for men to have a wingman encouraging and inspiring them every step of the way. Damien said that the Sincere Seduction Intensive course transforms single men into composed, confident, and charismatic daters who have the skills to approach anyone anywhere they want.

“This course is without a doubt the best educational investment I’ve ever made,” said Ryan in a testimonial. “They won’t make you use any stupid gimmicky tricks or lines. It’s based on genuine, solid psychology of what works.”

Screenshot of School of Attraction courses

School of Attraction’s programs mentor single men and offer values-driven dating and relationship advice.

Maniversity builds on the personal growth theme in School of Attraction’s coaching programs and focuses on teaching singles to become a better, more impressive man rather than putting up a front to impress women. The 12-week program aims to get men to feel comfortable in their own skin and confident enough to speak their mind. That attitude naturally attracts women, and it doesn’t require cheesy lines or manipulative behavior.

You don’t need to live in Sydney or Perth to learn from School of Attraction’s coaches. Its online programs condense its lessons and provide exercises and challenges you can do on your own (or with friends) so you can make progress without needing to have a one-on-one session with a coach.

School of Attraction addresses offline and online dating techniques in its courses. The School of Tinder program offers a step-by-step cheat sheet for online daters everywhere. The lesson plan deals with everything from creating a magnetlike profile to arranging first dates with compatible people. Many men have used this online tutorial to build mutual matches, increase their response rates, and fill their date calendars.

The School of Attraction logo

The company’s dating coaches champion authenticity and integrity in the dating scene.

Since 2008, Damien has constructed and honed comprehensive coaching programs based on psychological research on dating and attraction. He uses proven academic research to ground his coaching methods and advice. Anecdotal evidence may sound persuasive, but School of Attraction values hard data over hearsay.

“We don’t rely on pseudo-scientific strategies,” Damien explained. ” We use peer-reviewed psychology studies and research to shape the way that we coach men.”

A Team of Empathetic Coaches Follow a Strong Moral Code

Something unique about the School of Attraction team is that they’ve all been in their clients’ shoes. Seriously, these guys started out as clients and have been trained up to become coaches themselves. They’ve gone through the self-esteem issues, mastered Damien’s techniques, and can now pay it forward.

All School of Attraction’s full-time mentors have gone through a grueling six-month training program to get themselves up to snuff on the latest coaching techniques. The coaching programs rely on the team’s professional authority and personal empathy to bolster men facing confidence issues or help them approach anxiety.

These coaches both talk the talk and walk the walk, and that engenders trust among clients who have a role model to show it’s possible to turn things around and become a knowledgeable dating expert.

“The team is absolutely amazing,” Damien said. “They all have different personalities and different tastes in women — which is critical because we want our clients to see that there are many different ways to be attractive to many different kinds of women.”

A School of Attraction coach bio

Ryan is a former shy guy who came into his own thanks to School of Attraction’s coaching courses.

School of Attraction stands behind the quality of its coaches and the effectiveness of its programs with a money-back guarantee. This company does everything possible to put men on the path to success, and it will refund any clients who walk away unsatisfied.

The coaching team includes shy guys, class clowns, nice guys, and late bloomers, all with their own personal growth story. Clients can relate to these stories and learn how to create their own happily-ever-after endings by using the School of Attraction dating model.

“Even though every coach has a slightly different approach,” Damien noted, “they all adhere to the core motto that ‘honesty and integrity’ is key at all times.”

Strengthening Social Skills & Fostering Long-Term Growth

A majority of School of Attraction clients are between 24 and 35 years old and interested in settling down. These guys tend to be highly intelligent with well-paying jobs, but they’ve spent so long focusing on their careers that they haven’t had much experience in the dating scene. Some of these guys have never signed up for a dating site or app and need assistance there, while others have trouble knowing what to say when they meet a woman at a bar, and they want to work on their approaches in a safe environment.

School of Attraction can address the challenges facing the modern single man and get him where he needs to be to get a date. These programs provide detailed feedback to uncertain singles and give them the confidence to go after what they want.

“It’s up to us to help show men a path to building up that self-esteem again so that they can show their real value to women,” Damien said.

The coach’s dating techniques work for men across all religious and ethnic backgrounds, and School of Attraction is proud to have a diverse client base. Damien recognizes that singles of Asian or Indian descent sometimes struggle against prejudices in Australian society, and he works hard to speak to those issues when they arise. School of Attraction’s coaches emphasize being true to yourself and using the power of that authenticity to overcome stereotypes and snap judgments.

At the end of the day, School of Attraction’s curriculum is designed to lead to long-term happiness, and the coaches measure success as more than just getting a hot date — it’s about cultivating a relationship with someone special.

“The real test is to see how those same guys are doing three months later,” Damien said. “After three months, are they doing better still? Or are they almost back to where they started?”

Fortunately, most School of Attraction clients do make tremendous personal progress just months after completing a course. They strengthen their social skills, continue applying the coaches’ teachings to their lives, and are either in a relationship or on their way to one. By giving men the competence to charm and connect with women, School of Attraction has changed many lives.

School of Attraction Coaches & Empowers Single Men

Over a decade ago, Damien set out to help men reach their dating potential, and his high-integrity coaching style has yielded phenomenal results. By promoting honest interactions and genuine connections, School of Attraction has endeavored to change the way single men approach women in Australia and around the world.

The coaching company’s empowering message and educational programs have attracted thousands of singles looking for a way to date with integrity and confidence. School of Attraction’s results-driven coursework has already proven effective in Australia, and now the company is intent on expanding its influence overseas.

Even as School of Attraction grows its operation, the coaching team has stayed true to the values and techniques that won over clients in the first place.

“We’re the biggest and most successful dating coaching company in Australia,” Damien told us. “If a guy really wants to be more successful with women, but doesn’t’ want to rely on game-playing, lying, and manipulation to get there, then we’re really the only logical choice.”