The Scoop: Lauren Frances began her career as a dating expert and love coach by going out to bars and being a wingwoman for her friends. She learned about attraction and romance while pursuing men for herself and her Man Trap Pack. Today, she has expanded her pack to include women all around the world. Lauren offers one-on-one coaching lessons, group weekend retreats, and online programs to teach women how to get what they want in the dating world. She has recently developed an online dating curriculum, called Dating APPtitude, to inspire singles to take advantage of the technology at their fingertips and use dating apps to bring more romance into their lives.
Over the last few years, online dating has become a mainstream way for single people to meet love interests, but some still feel skeptical about the intentions of online daters. Are they just there to hook up? Or are they there for something more? Studies indicate that people join dating sites and apps for a variety of reasons.
In an April 2017 survey, 84% of dating app users said they were using dating services to look for romantic relationships. A whopping 43% said they’d used dating sites and apps to meet new friends, and only 24% said they were interested in these tools online for arranging sexual encounters.
There’s a lot going on in the dating scene, but dating expert Lauren Frances has managed to keep up with it all and distill clear takeaways for the modern single woman. Her Cyberflirt Online Dating Toolkit is packed with step-by-step instructions based on years of studying online dating.
Lauren compared hiring a dating coach to hiring a personal trainer — that person may kick your butt, yet you’ll see results if you stick with the regimen and take the professional’s advice.
Throughout the year, Lauren hosts VIP weekend retreats, master classes, and engaging coaching events to help women get their love lives on track. She has written a bestselling book called “Dating, Mating, and Manhandling” about how to have suitors lining up at your door, and her advice has been featured by Elle Magazine, Bravo, The Huffington Post, and other media outlets.
Today, Lauren has established herself as a trusted authority in the dating world. She has worked with hundreds of single women in her private coaching practice and has over 25,000 followers on Instagram. Her passion for showing women how to take advantage of the dating opportunities around them — particularly online — has led her to create informational podcasts, online courses, and other resources to inspire singles everywhere.
As a love coach and media personality, Lauren provides eye-opening insights into the world of romance. She has been called a Flirt Fairy by Victoria’s Secret and a Man Whisperer by Extra, but all her clients need to know is that she can get them the results they desire.
“The goal of my programs is to make you feel masterful, confident, and in control of your love lives,” she said. “These are skills you can learn.”
The Man Magnet Makeover Empowers Women to Rebrand
Lauren has a unique outlook on the dating world. “It’s basically advertising,” she said. “You have to know how to be appealing to the kind of man you want to meet. You have to be the woman the man you’re dreaming of is dreaming of.”
The Man Magnet Makeover Weekend helps women learn how to rebrand themselves and up their dating games by understanding what men want. The weekend starts with a Friday afternoon shopping trip (she calls them shopping safaris) and cocktail party. Lauren escorts a group of women to shopping malls and boutique stores to put together a gorgeous wardrobe for each of them. Then a glam squad plans a full-on makeover fit for a celebrity.
On Saturday, the team conducts a one-on-one photo shoot so women can show off their new looks and have great photos to use on dating sites and apps. Then participants up their confidence by gaining real-world flirting experience at a fun group dinner. On the last day of the weekend, Lauren shares helpful insights into the online dating world and teaches women how to attract the right person by writing a solid profile and vetting potential dates.
The three-day retreat also includes four follow-up phone calls with Lauren to talk about your romantic exploits and dating strategy.
Lauren told us the Man Magnet Makeover Weekend is a romantic rebrand for women who want to get faster results in the dating scene. The next Man Magnet Makeover Weekend will take place over Labor Day weekend (Aug. 31 to Sept. 1) in Los Angeles. The enrollment period is still open. You can consult with Lauren for free by phone to learn more about the program and what it can do for you.
“The weekend gives women the romantic marketing tools they need to find love on dating apps and online,” she said. “The weekends transform you by putting you in a setting where you can build self-esteem and learn how online dating works.”
Revealing the Secrets to Swiping Right
Lauren is a big supporter of online dating and has become a leading voice in digital romance. She told us online dating has great potential for singles, but it only works if they know how to use it. “The ability to jump online isn’t enough,” she said. “It’s like having a Ferrari in your driveway. You can get in it, but do you know how to drive it?”
Making singles feel comfortable and confident using online dating platforms is a major part of Lauren’s coaching business. Her free Dating APPtitute podcast will offer a primer for singles looking for love on Tinder, Bumble, or other popular dating apps. She modeled the online program on her master class which had hundreds of female participants hanging on her every word. She said she often sees daters dismiss dating apps as not for them and wants to motivate more singles to give apps a try.
“A misconception many daters over 40 have,” she told us, “is that dating apps are just for hookups and men who want relationships aren’t using them. That is false — most people on dating sites are also on dating apps.”
“I help clients understand and know the rules of different dating sites and apps.” — Lauren Frances, professional love coach
While the Dating APPtitude program has been particularly popular with daters over 40, Lauren’s online dating tips can apply to singles of all ages. She has worked with women at all stages of life and from all over the world. She teaches online daters everything from how to set up a profile to how to transition from online to offline dating.
One of Lauren’s key pieces of advice is to talk on the phone before going on a date with an online crush. She believes that phone conversations can help singles establish chemistry and get to know each other on a deeper level before meeting. She said it’s a way of vetting date candidates without wasting your time going on coffee dates with someone who doesn’t interest you.
“Unless you have a lot of time to waste and you’re extremely brave, you should talk on the phone before setting up a date,” she said. “You need to give yourself enough time to vet people. And if he’s not willing to get on the phone to make you comfortable, then he’s not the right person.”
Learn to Become a Dream Date to Get a Dream Date
Lauren’s podcasts, programs, books, and other resources teach women how to date successfully by knowing what they want and how to get it. She empowers her clients, listeners, and readers to become more attractive by feeling more confident in themselves. Her work with singles has yielded many transformational love stories, and Lauren has received praise from all corners of the industry.
“My love life has changed entirely,” said Brigette, who took the Man Magnet course in New York in 2011. “My profile and my photos have been seen 6,588 times, and I received so many emails and winks.” Brigette said she became so good at flirting with online crushes and selecting dates that she’d started going out with guys two to three times a week.
“Working with Lauren is like hanging out with a friend,” said Ariane, another participant of the Man Magnet Makeover, “but this friend has all the right answers about dating, men, and relationships.”
“Lauren knows the key way to speak to men that inspires them to be our knight. It’s amazing.” — Caroline, a former client
“As one of her Romantic Researchers, I can tell you that Lauren’s Manhandling techniques are spot on!” said Kate Walsh, an actress. “She truly has her finger on the pulse of male/female relationships.”
“If there were a Nobel Peace Prize in the war between the sexes, Lauren Frances would win it hands down,” said Anne Beats, an SNL writer in a book review.
“I truly wish that my words could adequately give justice to the incredible transformation that occurred during the the Man Magnet Makeover Weekend,” said Janis Light. “Let me just say that it was an amazing three days filled with laughs, insight, bonding, tears, and epiphanies!”
Lauren Enlightens & Inspires Daters
Online dating has forever changed how singles meet one another, and it can be hard for some singles to keep up with the new technology and the online etiquette that comes with it. That’s why Lauren has created straightforward programs that explain how dating sites and apps work and, more importantly, how singles can make them work for them. Her practical dating strategies can help women create more of a buzz around their profiles and have potential suitors flock to their inboxes.
Lauren has developed many transformational coaching products to bring out the best in women and make them feel confident navigating online and offline dating. From writing profiles to creating wardrobes, Lauren equips her clients to tackle the dating arena and find the romantic storybook ending they deserve.
“My mission is to help women feel empowered to create the romantic moments they want in their lives,” she said. “A lot of single women feel powerless to create change in this area of life, but they have the tools already and just need to learn how to use them.”