Sugar dating is far from a new phenomenon. After all, generous men and beautiful women have forged mutually beneficial relationships for centuries. But making the arrangements explicit is a relatively new thing. Sugar relationship platforms have sprouted up on the internet to make it easier for experienced men and young women seeking patronage to connect and find the right fit. 

Secret Benefits launched in 2015, offering a fresh take on an old problem: finding a trustworthy method to bring together wealthy, experienced men and gorgeous young women without having to deal with judgment and frustration. This Secret Benefits review takes a deeper look at the Auckland-based dating website to give you all the details you need to know to decide whether it’s the right platform for you.

How the Site Benefits Users Seeking a Rich Lifestyle

Although sugar dating and other forms of mutually beneficial relationships face less stigma than they did in the past, a lot of would-be sugar babies and sugar daddies still worry about the fallout that can happen. Secret Benefits encourages honesty while also helping users to protect their privacy, a key feature for any sugar dating site. The variety of features that the Secret Benefits dating site includes makes it easier to be open about who you are and what you want while keeping your information private.

User Base Statistics & Demographics

This focus on privacy makes it a little tricky to get hard numbers when it comes to active monthly users and other details, though Secret Benefits does provide some basic statistics. For example, most Secret Benefits account holders live in the U.S., Canada, Australia, and the UK, with smaller percentages outside of English-speaking countries. According to a Secret Benefits spokesperson, most men on the platform are 40 or older, while most of the women on the sugar site are between 20 and 35.

Secret Benefits: A Dating Site Where Users Can Convey Exactly What They Want in a Relationship
Secret Benefits is a niche dating site for discerning singles.

Based on the information we have from Secret Benefits, it’s not the largest online dating site for people seeking sugar relationships. Your dating pool on the platform will be a bit smaller compared with some of the other options out there.

If you’re from a small town or live in a rural location, you’re less likely to find a potential match on Secret Benefits, and you should expect to travel to meet with your sugar daddy. It also means that you’ll probably have to spend more time putting the work in to find a match.

Profile Information Covers the Basics

That said, once you’ve built your Secret Benefits profile, the sugar daddy website offers a lot of features that lead to a quality dating site experience. Members on the site can filter potential matches based on a wide range of characteristics, including gender, city, distance, age, body type, height, smoking habits, relationship status, and more.

And probably most importantly, as you’re filling out your profile information, make sure to specify what you’re looking for in a potential partner. Do you want a steady relationship where you meet up with your sugar daddy on a regular basis? Are you just looking for something casual… or is marriage on your mind? Users on both sides of the sugar relationship can also filter out profiles that don’t feature a profile photo or video.

The Credit System Simplifies Messaging

Another key aspect that helps ensure quality matches on Secret Benefits is the way that communication features work on the site. Women on Secret Benefits have full access to private messages, free of charge. Men on the dating platform gain the ability to read and reply to messages by buying Secret Benefits credits, which reduces the risk of fake millionaires and scammers trying to waste the time of would-be sugar babies.

Purchasing site credits is also more convenient for users than a subscription fee and just takes a credit card to top up regularly. This also means that anyone can message anyone without having to set up a mutual match first. 

Photo of paying online
Women have full access to the site’s messaging features without any payment.

Secret Benefits also offers profile photo verification, providing an extra level of security and reassurance. The site encourages users to include this step, although it isn’t mandatory. By verifying your profile photo, you tell everyone else on the platform that you’re genuine before you even start talking, which helps to create a more trusting and open atmosphere.

Although there is no Secret Benefits app, the internet site works across multiple platforms, so switching between your computer and mobile device is no problem. 

Prioritizing Online Safety & Security

The biggest thing that Secret Benefits offers its members is privacy and security. The dating site doesn’t have the sort of huge user base that a more mainstream dating app like Tinder or Match boasts, and it’s not as well-known outside of sugar dating circles. This means that you’re less likely to be “outed” with a profile on Secret Benefits as you would on some other sugar dating platforms, where popularity makes every member more visible.

Secret Benefits sets itself apart from the crowded dating site industry by encouraging honesty in dating profiles. The privacy that Secret Benefits maintains makes it easier for members to open up, and the platform takes it a step further by prompting users to say outright what they’re looking for. This means that you’ll spend less time searching and filtering matches to try and find someone on the same page. 

All in all, Secret Benefits is a judgment-free playground where experienced men and beautiful women can express what they’re looking for, including niche interests and desires, without fear of stigma or harassment.

Although the dating site isn’t as large as some other platforms, the quality of the matches made on Secret Benefits leads to a steady stream of success stories from both sugar babies and sugar daddies. 

3 Niche Alternatives to Secret Benefits

If the perks and features on Secret Benefits aren’t exactly what you’re looking for, our experts recommend these three niche dating sites to help steer you to the right kinds of matchmaking. Each of these websites caters to specific groups of people seeking a specific kind of connection, meaning you won’t have to spend a lot of time searching for the right match.

Category Rating
★★★★ 4.1/5.0

For married people who want to find satisfaction outside of their marriages, Ashley Madison provides a discreet, judgment-free atmosphere to explore. Like Secret Benefits, Ashley Madison prompts users to be direct about what they’re looking for, whether they want to keep their extramarital action strictly to texts and emails, casual dating, or a serious relationship.

Ashley Madison offers a full suite of privacy and security features to help members keep their searches on the down low, including browser history cleaning, password-protected secret photos, or even a secret album, and the panic button to instantly navigate away from the incriminating platform and onto a neutral website. The dating app even incorporates a special, incognito design to ensure that someone snooping on your phone won’t immediately detect it.

Category Rating
★★★★ 4.1/5.0
  • Over 13.3 million monthly users worldwide
  • Cute or Not swiping game introduces you to hot women
  • Switch to Full Safe Mode to limit contact to verified members

If you’re looking for a hookup or a casual encounter, without any expectations other than having a little x-rated fun, BeNaughty provides a richer hunting ground than most sugar dating websites. As one of the top hookup apps and sites, BeNaughty makes it easy to let your hair down and be honest about what you want.

The judgment-free platform features adult content right up front, and unlike Secret Benefits, male users on BeNaughty get a limited number of free direct messages per day. Of course, you get more bang for your buck with one of the premium membership packages. Paid feature tools include unlimited messaging, incognito mode, and read receipts, among others. 

Category Rating
★★★★★ 4.8/5.0
  • Ability to search by race, religion, or location for a date
  • 90% of Elite Singles users are looking for a long term relationship
  • Highly successful intelligent matchmaking

If you’re a high-value single who wants to find the right person to form a power couple, Elite Singles takes on the legwork, leaving you with all the fun. The dating site boasts 80% of its members hold some form of degree, from Bachelor’s to Ph.D.

And although setting up your profile takes only a few minutes, Elite Singles thoroughly vets every prospective user to make sure they’re up to the site’s standards. The exclusive dating site also provides you with curated matches to choose from, though you can deviate from the suggestions by checking out the “Have You Met” section, where you’ll find profiles for users who aren’t quite as close a match for your preferences by the standards of Elite Singles, but who you might find interesting as well.

FAQs: Are Sugar Dating Sites Like Secret Benefits Safe?

On average, sugar dating sites are as safe as more mainstream dating platforms, even though they tend to attract a slightly higher than average number of romance scammers. For sugar babies, the biggest risk is encountering fraudulent sugar daddies and sugar mommies, who want the action without paying or who may even try to scam would-be sugar babies out of money. The most common pitfall for sugar babies is a time-wasting person with a fake profile who isn’t as wealthy as claimed.

Like any good sugar daddy site, Secret Benefits does what it can to keep fake accounts, scammers, and fraudulent sugar daddies off the platform. One of the key methods that the Secret Benefits website uses is to require all men on the site to pay for access to messaging.

The credit payment system is a small hurdle, but it does mean that it costs scammers and fakes to pay to be able to talk to beautiful women, which makes the database less of an easy target. However, short of doing a full credit check, it’s hard for a platform to fully prevent fake millionaires and billionaires from showing up on sugar dating sites.

At the end of the day, it’s important for every sugar baby to carefully question and vet any sugar daddy candidates. When you begin talking to a potential match, get more details on the claims your prospect makes. Be clear on your boundaries. A real sugar daddy understands the game and will be happy to answer questions and make sure you’re confident in him. 

Does Secret Benefits Have a Good Success Rate?

Secret Benefits provides several testimonials from both sugar babies and sugar daddies praising the site, so the sugar relationship platform definitely has fans. The overall rate isn’t the greatest in the niche, however, for a few reasons.

Secret Benefits is still a relatively small sugar dating website, so there aren’t as many members on it. This means that right off the bat, Secret Benefits won’t have as many successes as platforms that attract hundreds of thousands of active monthly users. Having more choices can often mean that you’ve got a better overall chance of finding the right match.

Photo of a wealthy couple
Wealthy people often want to start their romances on more discreet locales.

This doesn’t mean that Secret Benefits isn’t worth checking out, even if you’re a results-oriented person. It’s just that the sugar dating website has different strong points compared to bigger platforms that are out there. If you want to keep your search for a sugar dating arrangement private, Secret Benefits is a little stronger than some other platforms, for example.

Incognito Mode and long-distance chats are strong points for Secret Benefits members, so you can keep people in your town or city from finding out about you more easily. Secret Benefits also does a better job than some other platforms when it comes to representing niche interests and desires, providing a judgment-free atmosphere where people can open up a bit more about what they’re specifically seeking.

Overall, don’t expect to find the perfect match in your same ZIP code on Secret Benefits. But if you’re game for something off-beat and maybe a little long distance or you’re able to easily travel around a bit to meet with your sugar daddy or sugar baby, you have good chances for success.

Secret Benefits: Where Beauty Meets Experience

Whether you’re a sugar baby looking for a luxury lifestyle or an experienced older man who wants a beautiful woman to share the pleasures of your wealth, sugar dating websites like Secret Benefits offer the opportunity to be upfront about your desires, with no judgment and plenty of sympathy. 

Try out Secret Benefits to find the mutually beneficial relationship you’re dreaming of!

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