The Scoop: Michelle Frankel founded NYCity Matchmaking to help busy singles find compatible partners. The matchmaking service offers three options for singles: Bespoke Personalized Matchmaking, Online Dating Support and Strategy, and Dating Coaching. Clients are asked to examine their personalities, relationship needs, and compatibility preferences. Then the team goes to work reviewing hundreds of dating profiles to develop matches that have the potential to lead to love and marriage.

Before she became a matchmaker, Michelle Frankel had a high-powered career as a lawyer in Washington, D.C., but she wasn’t happy. She said she put in long hours in the Mergers & Acquisitions practice of a large firm, and needed a change. She decided to move to New York City in search of something more meaningful and fulfilling.

Once settled in the city, Michelle started matchmaking. Her clients were highly driven and successful individuals who reminded her of the colleagues she’d known throughout her law career. In fact, one of Michelle’s first clients was a partner she had reported to at her prior firm.

Photo of Michelle Frankel

Michelle Frankel is a leading matchmaker in New York City.

“She was beautiful and smart and successful — and single,” Michelle told us. “It’s easier to have someone else fix your life, so I found her husband quickly.”

After making many successful matches, Michelle soon realized that she was more passionate about matchmaking than she’d been about law.

“I like merging people more than I liked merging companies. I traded in the law for love, and 10 years later, here I am,” Michelle said with a laugh.

Over time, Michelle grew her business by developing a client base of highly eligible singles who didn’t have the time to spend hunting for a compatible date on their own.

Members of the NYCity Matchmaking team dives into the New York metro area dating scene with a recruiter mentality. Their job is to identify potential partners and convince them to take a chance on finding love through matchmaking. By laying the groundwork, these matchmakers can help singles expand their network and meet people who may never have crossed their path otherwise.

“Their problem is finding the right person, not getting dates. It may be that they have demanding jobs without opportunities to meet people out of their own network. During the pandemic, we’ve been busier than ever,” Michelle told us.

A Selective Process Ensures the Best Results

When a client decides to work with NYCity Matchmaking, the first step is an in-depth interview. The team talks to a potential client about their past relationships as well as their successes and failures in those relationships. The conversation also touches on their dating preferences and dealbreakers for their next relationship.

“We get into compatibility — both physically and otherwise. What we’re searching for here is chemistry and compatibility: emotional, spiritual, and physical. Do they want to take the same types of vacations? Are they a spender or a saver? We dig into the things that can cause friction in relationships,” Michelle said.

After the consultation, the NYCity Matchmaking team starts considering potential partners for the client. The brainstorming sessions involve a lot of discussion and collaboration across the close-knit firm.

“Our team is empathetic and listens to what the client needs. Our job is to help them get unstuck, or open their network to people they haven’t met. We debate with each other sometimes too — six minds are better than one,” Michelle told us.

NYCity Matchmaking uses personalized strategies to pair clients up. The team members may find that two matchmaking clients are compatible and arrange a date, or they may make matches by selecting profiles in the NYCity Matchmaking network, which includes thousands of singles. The matchmakers proactively recruit and screen non-members who they know or meet in real life.

The team concierges handle all the arrangements and details of the date, so all the client has to do is show up and have fun.

Once the date is over, the client then provides feedback to NYCity Matchmakers. If the date was successful, Michelle and her team will remove themselves from the equation and let clients set up dates for themselves in the future.

If the date was unsuccessful, the team will ask what didn’t work and then use this information and opportunity to tweak their search and coach clients.

Michelle told us that the post-COVID era is a great time to sign up for matchmaking because the dating world is bursting with energy and opportunity. And many singles have realized that they need help landing that perfect match. In fact, NYCity Matchmaking saw a record boost in signups in the last year.

Personalized Coaching and Online Dating Assistance

NYCity Matchmaking has dating coaching services available to ensure a single person has the knowledge to make a good first impression and build a healthy relationship. Coaching clients receive individualized support and advice to help them figure out what they want in a romantic partner and how to reach those goals.

“We ask about what hasn’t been working. What are your challenges? This helps a client with their journey of finding someone to share their life with,” Michelle told us.

The coaches can assess how well the client presents him or herself by setting them up on mock dates. These situations offer a good opportunity to identify dating strengths and weaknesses. The coaches can provide insights about body language, conversation starters, and red flags that the client may not have been aware of.

“We want to make sure clients are making a great first impression,” Michelle told us.

Screenshot of NYCity Matchmaking

NYCity Matchmaking offers valuable dating advice and guidance.

Additionally, NYCity Matchmaking has online dating support to help singles use modern technology to their advantage. The team will review the client’s dating profile, including photos, and provide valuable feedback. If needed, NYCity Matchmaking can assist with rewriting or editing a dating profile to make a better first impression on the digital dating crowd.

Some clients even allow the matchmakers to take over their dating profiles completely and interact with potential matches on their behalf. If the match seems suitable, these professionals can set up a first date without the client having to lift a finger.

Michelle said she has met future clients through a lot of networking channels. She even went on a date with a guy who later hired her as his matchmaker. “I was able to introduce him to his wife,” Michelle told us. “His wife came in for a consultation, and I didn’t have her hire me because I thought I knew already that he was going to be her husband. At their wedding, they thanked me for introducing them.”

Michelle Frankel is Proud of the Work Her Clients Put In

After more than a decade as a matchmaker, Michelle said she has zero regrets about switching careers. She has found an industry that makes a huge difference in people’s lives and brings joy to couples and families throughout the New York metropolitan area.

“As a lawyer, we’d have champagne when we closed a deal, but getting an email telling me thank you, or you’ve changed my life forever is so much better,” she said.

Michelle told us the success of her matchmaking firm is a testament to the hard work put in by both her team and her clients. She gave them credit for having the motivation and resolve to make the changes they needed to in their love lives.

“What they do isn’t easy. There are emotions in play, and it’s an investment,” Michelle said. “When our clients are happy in love, it’s amazing.”

Anyone can find love through a matchmaker. The NYCity Matchmaking team has partnered young people who have never been married, divorced singles who don’t know how to get back into dating, and even older adults whose spouses have passed away.

Singles from all walks of life can make a commitment to love by investing in the services at NYCity Matchmaking.

“Being isolated for so long, especially for social people, has made the last year a bad one for singles,” Michelle told us. “Finally with the vaccination, the light is at the end of the tunnel. It’s the best time to be working with any matchmaker.”