The Scoop: Peter Kowalke is in the coaching business to change hearts and minds with deliberate and insightful programs. He founded Kowalke Relationship Coaching to give people the resources they need to express their needs, achieve their goals, and deepen their relationships. Peter and a team of trained coaches help their clients work through self-sabotaging beliefs and learn savvy relationship-building techniques. Peter’s mission is to make coaching more accessible to singles and couples everywhere, so he has developed a subscription-based, self-help video series. The Joy Love Club is perfect for anyone who wants to dip a toe into relationship coaching and get concise advice without spending too much cash or time.

The modern dating scene is rife with challenges that many singles aren’t equipped to handle on their own. They don’t know where to go to find love, they don’t understand how to build a healthy relationship, or they lack the insight to overcome their frustrations and disappointments. Sometimes singles in difficult circumstances look for guidance from friends and family members, who may or may not be qualified to give them the answers they need.

So many singles end up adrift in the dating scene simply because they lack the understanding and resources to make better decisions and set themselves up for success.

Dating expert Peter Kowalke is on a mission to change all that. He founded Kowalke Relationship Coaching to ensure singles and couples always have access to the help they need.

Photo of Peter Kowalke, Founder of Kowalke Relationship Coaching

Peter Kowalke started a relationship coaching business to address the deep issues holding singles back.

“We want to help everybody and make coaching more accessible,” he said. “A lot of people want to make changes but they’re not ready to jump all the way in, so we work with them where they’re at.”

Peter and his team of consultants have created an affordable support network and library of resources to inform and inspire daters around the world. Based in San Francisco, Peter’s business philosophy is to make peace, not war, and he looks for opportunities to work alongside dating coaches, relationship coaches, and matchmakers in the US.

“The beautiful thing about our industry is that we don’t need to fight each other,” he said. “We have an infinite market, so it’s more about getting the word out and making resources easily accessible to everyone.”

The Joy Love Club Lowers the Price Point of Expert Advice

Individualized coaching services have long been the focal point of Peter’s coaching business, but recently that has started to change. He has noticed that not everyone wants or is ready to do deep personal work in intensive sessions, so he has lightened things up with a more affordable and approachable subscription service.

The Joy Love Club offers instructive webinars, courses, and members-only content to subscribers for a low monthly fee. Peter said he’s seen that more people are willing to pay small subscriptions than a lump sum for coaching.

“As a society we’re moving more toward subscription models,” he said. “I think you’re beginning to see a difference in the way coaches package their services, and we want to be at the forefront of that.”

“The Joy Love Club is a live series for singles who are looking for that lasting relationship.” — Peter Kowalke

The Joy Love Club makes professional dating advice more accessible to daters on a budget. It also helps the team reach more people without spreading themselves too thin. The webinars focus on concrete ways to improve dating tactics and mindsets based on years of experience. Peter described it as “do-it-yourself coaching” because the professionals offer information and exercises without holding the client’s hand.

From January through April, Peter and his team beta-tested the webinar package to make sure they hit the mark. They brought in many dating and relationship experts as guests and provided tips on everything from how to communicate with a date to how to spot red flags.

“We’re packing together our articles, courses, and group events into a subscription service,” he said. “Unlike the free stuff, it has a coherency and flow that tells you what to do and how to do it. In some ways, that frees up our coaches who can now refer people to those resources and then dive deep into belief work during in-person sessions.”

Expanding to Emphasize Growth Coaching & Self-Love

Sometimes people avoid coaching services because of the stigma against seeking professional help. They don’t want to appear weak or admit they can’t handle their personal lives. So they struggle on their own.

Photo of Peter Kowalke

Peter and his team give clients a plan for self-growth and hold them accountable for sticking to it.

Peter has a plan to reach out a lifeline to those folks, however, and make the idea of coaching more palatable to them. He has recently launched Growth Coaching, an intensive program focused on self-development and growth.

It’s certainly an easier sell to customers. Instead of telling them they need life coaching, the coaches invite them to learn and grow. As Peter said, “Who doesn’t like growth?”

Expanding from relationship coaching to more generalized coaching has been a natural progression for the Kowalke Relationship Coaching team. Their goal is to prepare individuals to maintain healthy relationships, and that starts with cultivating a good relationship with oneself.

“We’ve been focusing on the relationship the client has with themselves because it’s an important part of having a relationship with other people. It’s so foundational, we couldn’t ignore it.”

Peter said growth coaching gives the team a natural lead into relationship coaching because once the client feels good about themselves, they’re ready to meet someone and start a relationship.

Meeting Needs by Combining Tactics & Deep Work

Peter’s coaching services appeal to low-budget daters, and that’s very much by design. His target audience isn’t high-end professionals who have everything going for them — he wants to reach out to everyday individuals facing real challenges in their personal lives. He said his clients range in age from early 20s to mid-50s.

He has seen his coaching resonate with people of all cultural backgrounds, but he is particularly popular among Indian and Chinese singles. Peter provides a range of resources and expertise to speak to this diverse audience.

He said it’s important when coaching someone looking for love to offer a balance of practical advice, and deeper, inner belief work. Peter’s team can provide concrete dating tactics, but they also buffer those tips with deep inner work and personal development. “Self-love is huge in this space,” Peter said, “and it’s something people can really struggle with.”

From dating coaching to life coaching, the Kowalke Relationship Coaching team addresses all sorts of important issues to help clients reach their full potential and live happy, healthy lives.

“A lot of people don’t want coaching — they want consulting,” he explained. “Some clients want someone to tell them what to do, and so we offer that as well as the deep work it takes to really get them where they want to go.”

Peter’s Collaborative Mindset Benefits Everyone

Singles don’t have to face their problems alone when there are hundreds of dating professionals to support and educate them. Leading experts like Peter Kowalke go above and beyond what the average friend or family member can do by putting together comprehensive strategies that have gotten results in the modern dating scene.

Whether he’s conducting a personalized coaching session or a group talk as part of the Joy Love Club, Peter’s authority in the dating scene brings clarity to daters who all too often have no clue what they’re doing right or wrong.

In the coming years, Peter said his goal is to reach out to colleagues in the dating industry and brainstorm ways that they can work together to improve the lives of singles and couples everywhere.

“We’re all in this together. We should partner and find a way to expand together,” he said. “I’m a relationship coach, so I’m always thinking about partnerships. I say, ‘Let’s work together and build it bigger,’ and I think with the Joy Love Club, that’s possible.”