The Scoop: Having attractive photos is incredibly important for online daters, especially on platforms that use swiping to determine matches. On average, singles spend 58 to 84 seconds looking at a dating profile, and more than 50% of that time is spent on the photos. Someone could put you in the discard pile simply for having a blurry photo or a group shot on your profile. LookBetterOnline is on a mission to stop that from happening to singles. This niche photography company gives clients access to professional-quality photos that will surely stand out on any dating site or app. Since the early 2000s, LookBetterOnline has performed over 12,000 photo shoots and earned a 99% customer satisfaction rating. Single men and women can use this professional service to improve their dating profiles and attract likes, messages, and dates online.

Online dating platforms have given us the ability to study attraction and dating habits with more precision than ever before. Dating sites and apps have collected an enormous amount of data on how people search for dates, what they’re looking for, and how likely they are to get a response based on the content of their profiles.

Because so many dating apps emphasize photos, a lot of information exists about the kind of pictures that generate the best response from online daters. OkCupid reported that photos taken in late afternoon tend to get the most likes on the site, and eHarmony found that medium-sized photos showing most of the person’s body tend to receive more interest than extreme close-up shots.

Psychology Today recommended singles wear red in their online dating photos because study participants wearing red were statistically more likely to receive more messages than participants wearing other colors.

A before and after shot of a LookBetterOnline client

LookBetterOnline’s photographers can give the photos on your dating profile a fabulous makeover.

Dating experts have measured pretty much every aspect of online dating photos and determined the best practices to get more likes and messages on any dating site or app. Yet, despite all the information out there, many singles still make rookie mistakes like wearing sunglasses or hats in all their photos or posting a photo of themselves with an arm wrapped around someone who looks suspiciously like an ex.

LookBetterOnline aims to help singles avoid those mistakes and make their dating profiles stand out from those of the sea of online daters. This niche service gives dating profiles a professional polish by taking a range of photos using high-quality equipment. The photo shoots typically last 45 to 60 minutes and produce quality headshots that would be a worthy addition to any dating profile.

That means no more sifting through old photos looking for one you don’t hate too much. You can hire a professional to capture your best side and upgrade your online dating experience. LookBetterOnline currently employs over 200 photographers in the US and Canada, but the company is rapidly growing to meet demand in the dating scene.

“There’s more competition in the space now,” said James Nichols, of LookBetterOnline. “We want to cement ourselves by being the best and providing the best quality for our clients.”

The Service Showcases Personality in Casual Lifestyle Shots

What differentiates LookBetterOnline from the typical photography company is its focus on dating needs. The team’s goal is to get the client to loosen up and showcase their personality in the photo. The photographers have years of experience working with people individually and bringing out their naturally attractive qualities during a private photo shoot.

The photographers take a range of photos to give the client plenty of options when putting together a dating profile. They’ll take pictures of the person sitting down and standing up, in casual clothes and in more formal attire, and with various facial expressions. Clients come away with 12 to 24 color final images ready to download and post on a dating profile.

LookBetterOnline’s Platinum Package includes retouching and filters. After reviewing the photos from the photo shoot, a staff member will make recommendations on which to use in a dating profile to point clients in the right direction.

Screenshot of LookBetterOnline's homepage

A LookBetterOnline photo session includes at least two wardrobe changes and 12 final images.

More singles than ever before are using dating sites and apps to meet people, and the demand for better tools to help online daters stand out and make a good virtual impression grows every day. That’s why professional photography services like LookBetterOnline have become more popular resources in the dating scene.

“It’s not as taboo as it used to be,” James said. “As online dating becomes more mainstream, people have to try to find a way to put their best foot forward and look their best. And you’re always going to get a better result from a professional.”

The Team Hopes to Never See Returning Clients

LookBetterOnline boasts a 98% success rate for its photography services. The majority of customers who have uploaded their new photos to their dating profiles reported seeing an uptick in the number of messages and dates they received. The reviews are overwhelmingly positive.

“Literally within minutes of posting my new photos, I started getting winks and emails — lots and lots of them,” said Bobbi, a Long Beach single who said she wouldn’t have found the love of her life if not for LookBetterOnline’s help. “Online dating does work, and there is no question that having professional pictures taken is 100% critical to opening up the most possibilities, and the ultimate success: true love!”

Bobbi isn’t the only one to write a glowing testimonial for LookBetterOnline. Paul said he couldn’t believe how many responses his dating profile got after he changed his profile picture. He dated a few women before finally meeting someone who captivates his attention. “Every time we go out, we enjoy big conversations that last for hours,” he said. “We have a reputation of closing down the local restaurants.”

“I had a lot of compliments on my profile pictures,” said Kim, an Arlington resident. “Not a single date ever said they did not look like me.” Kim ended up marrying the first guy she went on a date with after updating her profile pictures thanks to LookBetterOnline. “Thank you,” she wrote in a testimonial, “for helping to bring me and my husband together.”

James said the photography team’s goal is to do such a good job that the client doesn’t need to come back and take any more photos. “We don’t want repeat clients,” he said. “Hopefully they find someone and never use us again.”

As Competition Increases, LookBetterOnline Sets Itself Apart

LookBetterOnline has raised the bar for online dating photos and helped its clients avoid a photo faux pas (such as posting a blurry picture) that turns potential matches off. The photography team has years of experience working closely with singles and making them feel comfortable being their authentic, attractive selves during private photo shoots.

Anyone navigating the world of online dating can use this niche service to increase their odds of making a connection with someone on a dating site or app. LookBetterOnline’s long-term mission is right there in its name. The team wants to support clients on their dating journeys by helping them look better while online.

“Our goal is to reach as many people as possible and present everyone in the best possible light,” James said.