Swedish dating culture distinguishes itself from Western dating culture by emphasizing egalitarian values and equal partnerships. The idea of chivalry isn’t as attractive among Swedish singles. 

Swedish dating sites and apps have become a popular way for single Swedes to connect because users know they share similar values, backgrounds, and life goals. Many mainstream dating platforms have international networks in Sweden, and several platforms were even built by Swedish people, for Swedish people. Here’s a list of some of our favorites!

Best Swedish Dating Sites for Falling in Love

If you’re looking for love while living in Sweden — or you’re a Swedish girl or guy seeking a love connection away from home — these dating sites and apps make it easier to find a meaningful relationship.

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★★★★★ 4.9/5.0
  • Match is the world’s longest running dating site
  • The Discover section has search filters by interests, looks, lifestyle, and more
  • Match is available in 50 countries and 15 languages

Although Match started in the United States, its dating website and app are both popular options in Sweden thanks to the platform’s localization. Swedish singles choose the popular dating site because it offers plenty of potential compatible partners to check out, with more than 39 million global monthly visitors. 

Match keeps things simple without complicated bells and whistles. It also allows users set their preferences for age, location, religion, education, and lifestyle, including whether someone is a single parent or doesn’t want kids. The basic Match membership provides most of what you need to browse profiles and even make a date, but a premium membership gives you much more freedom and improves the odds of finding the perfect match.

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★★★★★ 4.9/5.0
  • Over 2 million monthly users
  • Premium members receive 20 wildcard matches a day
  • Search features include age, height, education, ethnicity, and lifestyle habits

Elite Singles is a popular destination for high-value singles, and the dating platform’s dedicated Swedish domain is no exception. It is easier to find college-educated singles in Sweden than it is in some other countries where Elite Singles is popular. But the online dating site’s high standards for membership mean that you’re likely to find the crème de la crème on the platform. 

Elite Singles operates a little differently that many other dating services. It offers daily suggested matches based on the results of a personality test combined with your personal preferences. Basic membership is free but the communication tools are limited unless you opt to pay for premium membership.

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★★★★ 4.1/5.0

Swedish daters tend to prefer free dating platforms, and Plenty of Fish offers plenty of reasons for Swedes to join the platform. The dating website has more than 150 million members around the world, and has pop culture credentials that make it an attractive online dating platform, so users have many potential matches to choose from.

Plenty of Fish also sets itself apart from other online dating services by providing several communication features for free — from simple likes and favorites to unlimited direct messages. The only downside to the platform is that the free model and the ease of registration means that fake profiles can be a real concern, and users should vet each potential match carefully.

4. Swedish Friends Date

As part of a larger dating site network, Swedish Friends Date offers a straightforward proposition. It is a completely free dating site dedicated to connecting Swedish singles in a way that resonates with the culture. The platform caters to Swedes and the people who love them, wherever they are in the world, and takes a more social approach to matchmaking. Swedish Friends Date encourages friendship, chatting, and taking things slowly so users can gradually work up from first contact to a serious relationship. 

Screenshot of Swedish Friends Date website
Swedish Friends Date is a free platform that resonates with single Swedes.

Within the online dating site, you’ll even find dedicated groups for specific relationship types, including the Sweden Sugar Mummy group or the Sweden Christian Dating group. Although you won’t find the platform as a dating app in the Google Play store, the site is mobile-friendly, so you can access the dating service from your mobile device anywhere in the world.

Best Swedish Dating Sites for Casual Hookups

The best hookup apps offer nonjudgmental spaces for sexual expression and exploration between consenting adults. It’s not about being crude or lewd. It’s an opportunity to be honest with a potential partner from the beginning about the type of casual relationship or hookup you desire.

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★★★★★ 4.7/5.0

Finding casual sex partners on the Swedish dating scene isn’t very difficult, but Adult Friend Finder makes it even easier. The freewheeling, judgment-free atmosphere on AFF fits in with Swedish sensibilities just fine, and the site’s tools and features pair well with Swedish directness.

Adult Friend Finder hosts adult chat rooms and forums where it’s easy to get right down to what you’re looking for, and adult videos and photos make it clear what everyone’s intentions are. Basic membership grants access to the “public” areas of the platform, but you’ll need an Adult Friend Finder Gold membership to send private messages to other users.

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★★★★★ 4.8/5.0
  • Discreetly arranges one-night stands and extramarital affairs
  • More than 80 million profiles worldwide
  • Travel-friendly features for seeking matches in other cities

Despite controversy about the nature of the site, Ashley Madison continues to grow in popularity, so it should come as no surprise that the affair dating platform is as popular in Sweden as it is everywhere else.

Single and married people alike use Ashley Madison to keep their dating lives discreet, which fits in well since Swedish culture tends to lean more towards privacy in personal affairs. Features like photo blurring, automatic browser history clearing, and flexible billing all combine to make the dating site and app a popular choice for any Swedish person who wants to find a relationship without being quite so public about it. 

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★★★★★ 4.8/5.0
  • A global network of naughty singles over 18
  • Ability to blur nude and explicit content, if desired
  • Advanced search filters and one-on-one messaging

Swedish daters don’t shy away from the truth, and BeNaughty doesn’t shy away from its nature as a hookup platform. The casual encounter site puts adult content front and center, with plenty of photos and videos to keep users entertained while they seek out their next partner. BeNaughty welcomes singles and couples to explore their sexual desires in a judgment-free space, so Swedish pleasure-seekers can find what they’re looking for without wasting time. 

FAQs: Which Popular Dating Sites Started in Sweden?

Although many international dating sites and apps are popular in Sweden, Happy Pancake has the distinction of being a popular platform developed in Sweden, by Swedes. The online dating site launched in 2007, with an app shortly after. Happy Pancake’s popularity isn’t confined to Sweden, either — users also hail from the Netherlands and Finland.

Screenshot from Happy Pancake website
Happy Pancake has more than half a million users across Sweden, Finland and the Netherlands.

Happy Pancake keeps all of its features and tools free for all users through ad revenue, which is undoubtedly one of the reasons the platform is so popular with Swedish daters. With about half a million users, it may not be the biggest platform in the world, but it’s definitely popular in Sweden.

Is Online Dating Safe for European Singles?

In some ways, online dating is actually safer for European singles than it is for daters in many other countries. EU regulations include strict privacy laws and consumer protection regulations for online companies, which means that singles in the EU don’t have to worry as much about their personal information being collected, stored, and shared. It also means that hacking personal data isn’t as much of a concern, and may make online dating-based stalking harder, too.

However, that doesn’t mean that daters in European countries can ignore all precautions. Dating violence is still a concern, and singles everywhere should take basic measures to stay safe when talking online or meeting people in person. Don’t volunteer sensitive information, don’t share financial information with anyone you aren’t personally close with, and make sure to take some basic steps to stay safe when you meet a potential partner for the first time.

How do Swedish People Date?

There’s no question that Swedish dating culture is very different from American dating culture. In fact, dating in Sweden can be challenging for expats from a variety of other countries. One reason is that Sweden didn’t have a dating culture rooted in technology until recently. 

Photo of couple walking bikes
Swedish singles may prefer more active dates to dinner and a movie.

Even after dating sites and apps became popular with young people in the country, Swedish preferences and tastes meant that a first date in Sweden wasn’t usually the typical dinner-and-a-movie experience that singles in other countries might expect. The average Swedish person would rather take a walk or engage in another activity together, rather than a formal date. Cultural differences also show up in who pays for dates, and at what point two people decide to define their relationship. 

Fortunately, there are plenty of guides out there to help foreigners understand what to avoid, and how to go about romancing the Swede of their dreams.

Join a Swedish Dating Site to Find New Connections

Whether you’re a Swedish single living abroad, an expat looking for love in Sweden, or a lonely Swede hoping to connect online, Swedish dating sites and apps make it easy to forge new connections. These platforms can help you overcome cultural barriers and find a compatible match, whether you’re looking for long-term love or casual dating.

So get online and make a Swedish connection!

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