The Scoop: Successful online daters understand how to make themselves stand out with every word and photo they share online. They take deliberate actions to pursue desirable dates on the web, and they get better with every message sent. But not everyone is willing to jump into a dating site or app without knowing what they’re doing. Not everyone can skillfully sum up their personalities in a headline or bio. That’s where dating coach Erika Ettin comes in. She founded A Little Nudge to support online daters with practical advice and hands-on coaching, so they know exactly what to do to get the results they want. Since 2011, A Little Nudge has helped hundreds of singles perfect their profiles and find love online.
Erika Ettin was an online dating pioneer. She created a dating profile in 2001 when not many singles were brave enough to explore this uncharted dating territory. She didn’t care about the stigma surrounding online dating — she saw a lot of promise in the idea and began honing her profile-writing and messaging skills.
Eventually, Erika had gotten online dating down to a science, and she decided to track her results on a spreadsheet. Her response rate was well over 60%, and she converted 50% of those conversations into dates. She did some research and realized these results were well above the average, so she began coaching others to help them replicate her success and thrive on dating sites.
Today, Erika is the Founder and CEO of A Little Nudge, a premier coaching service for online daters. She works closely with singles to develop a dating strategy that yields fantastic results in a short period of time. Her philosophy is that online dating is a numbers game — the more first dates you go on, the higher your chances are of meeting someone special.
In one-on-one coaching sessions, Erika teaches online daters how to market themselves properly in their profiles and make sure their personalities come through in every message.
Erika started her coaching business seven years ago, and it’s been working well so far. However, she said she is always thinking of ways to serve the needs of modern daters.
“It’s hard to know whether to change something if it’s worked for so long or to shake things up a bit,” she said. “I’ve noticed that most of my clients lately want a more comprehensive plan where I manage their online dating accounts for them. So I decided that, if I’m working with someone at that level in DC, NYC, or Philly, I can now meet them in person.”
Although Erika works with coaching clients around the world through Skype, she has started expanding her in-person services to give a personal touch to clients in major cities on the East Coast.
Shifting Gears to Provide More Hands-On Experience
Erika is flexible to the needs of her clients. Some simply need help writing a profile and then they’re off to the races. Others require more hands-on support throughout the online dating process. She acts as her clients’ personal online dating assistant and cheerleader.
“I find that some of my clients still don’t use the dating sites or apps effectively, even with a great profile,” she said. “So I’m toying with splitting up my services into two categories.”
Erika wants to supplement her comprehensive Platinum Nudge package — which involves her managing all aspects of her client’s online dating account — with separate dating tools, including writing profiles and messages. These services would allow singles who just need a couple pointers to get the help they need and move forward with their dating lives on their own.
A Little Nudge’s services appeal to people of all ages, bu particuarly women over 60 because this demographic of singles tends not to have much experience online. Erika can dramatically increase their chances of having a fun and successful time on a dating site or app.
Her insights and encouragement help inexperienced or nervous daters feel optimistic throughout the dating process.
“I’m also providing more coaching, especially to male clients,” she told us. “In this interesting time, with the #MeToo movement, some men, in particular, are confused about what’s playful flirting versus what might be misconstrued as harassment. I work with people on this very issue.”
A Funny & Informational Podcast Covers Major Dating Topics
Erika has had a tremendous impact on the lives of many online daters, and she plans to continue offering helpful resources for modern singles. Her latest project is a podcast called So, We Met Online.
The podcast focuses on hot topics in the dating world, including gender roles, pre-date questions, money, and ghosting. So, We Met Online has had 40 episodes so far, and Erika comes out with a new episode every other week. She hopes to expand her audience by posting regularly on her social media channels.
The episodes offer a lot of laughs as well as many personal insights into what it’s like to meet someone online and build a relationship. Her podcast is great for singles of all ages. Erika discusses the pitfalls and triumphs of online dating from a variety of perspectives and encourages her listeners to keep their chins up and keep going.
Whether she’s discussing a wacky dating story or giving her take on a controversial relationship issue, Erika is an entertaining, informative, and honest guide for modern singles.
Making a Difference in the Lives of Singles in DC & Beyond
Since 2011, Erika has worked with hundreds of single men and women from all walks of life. She has helped 20-somethings gather photos and create dynamic profiles on dating sites, and she has taught 60-somethings how to navigate online dating without feeling overwhelmed by the technology.
She has collected many favorite testimonials over the years to show potential clients what she can do to improve their love lives.
“Things are going great,” said Derek, a single New Yorker in his 30s. “The profile has been working really well, definitely have noticed a difference. The quality of dates has dramatically increased along with response rates.”
“I love the profile and the way you transformed raw information into the gem it is now.” — Matt, a former client from Rockville, MD
Ellen, a 63-year-old from Bethesda, Maryland, wrote to Erika to say she is in a relationship and happier than ever. “We’ve been together about a year and a half now,” Ellen wrote. “I have you to thank for being in a nice relationship!”
“Erika is an amazing person, and her energy and perseverance are inspirational,” wrote Gloria, a 66-year-old Virginian. “She is a role model for us all. She makes things happen!”
Erika Ettin Assists Daters Who Need a Little Nudge
Erika has been a strong advocate for online dating since the early 2000s. Over the last two decades, she has mastered the art of making a good impression online. As a professional dating coach, she provides clever tips designed to boost her client’s visibility and attractiveness on any dating platform.
A Little Nudge encourages online daters to perfect their profiles and carefully word their messages so they increase their odds of meeting someone special. The specialized coaching services have been greatly successful thus far at upping their online dating games, and Erika plans to continue diversifying her business to provide insights on all aspects of modern dating.
“I want to continue to be the preeminent online dating expert who everyone knows,” she said. “My inspiration is always to continue helping people in a tangible way.”