Since it launched in 2014, Bumble has set a high standard for online daters. Whitney Wolfe Herd left Tinder to found a dating app that empowered women to take control of their love lives. She famously decided to make female users the only ones who can make the first move (that is, send a first message) on the app.
The app’s features challenged traditional gender roles and pushed straight women to become the deciders in the dating scene.
Now Bumble has picked up steam and earned a reputation as a female-friendly dating app. In fact, the groundbreaking dating company recently released a survey highlighting the quality of its users, who seem to be more interested in finding long-term relationships than casual sex.
“Female Bumble users are empowered and ready to make the first move,” said Jess Carbino, Bumble’s in-house sociologist. “These women have established careers, experienced love, had families, and know what they want in their next relationship.”
Less Than 1% of Women on the App are Looking to Hook Up
Over 30 million people have joined Bumble to see what its innovative matching and communication tools can do. To put that in perspective, that’s larger than the population of Australia. What’s more, over 10% of its users pay a monthly subscription of $9.99, while only 5% of Tinder users pay for the app. Bumble prides itself on the quality of its membership base, and it has some impressive numbers to back them up.
Recently, Bumble conducted an internal survey to check in with its users and see where their heads are at. The results have validated its underlying theory that putting women in control of the dating experience leads to more meaningful interactions.
Around 85% of users said they’re on the app because they’re “looking for marriage or a boyfriend/girlfriend.” That’s a huge chunk of the membership. Granted, the survey is reliant on them honestly reporting their goals, but Bumble is nonetheless thrilled to serve a predominantly relationship-minded audience.
Bumble has touted its recent study as proof that quality will attract quality. Less than 4% of men and less than 1% of women on the app said they’re just looking for a hookup. That paints a pretty clear picture about the intent of users on Bumble. It has cornered the market in the relationship-oriented dating scene, at least when it comes to mobile dating.
Bumble also found encouraging evidence that the app is successfully leading singles to meet in real life. In its survey, over 25% of users said they had gone on a first date with someone they met on Bumble in the last month.
Mixed Reviews: Some Really Like It; Others Really Don’t
Bumble may boast about the quality of its users, but it’s important to look at what the users themselves say, too. Over 58,000 users have reviewed Bumble on Google Play, and it has a 3.5 rating overall. Some people rave about the dating app, while others give it one star and say they were disappointed by their experience.
“If you like endlessly swiping for fake profiles, then this app is for you,” said Kev J. in April 2018. “You even get bonus spam notifications from the app.”
“Most of our users are really who they say they are,” Bumble countered in a response from the customer service team. “We work hard to keep a database of high-quality real users.”
“It was very valuable because I was able to meet quality, honest people.” — Rhonda, a Bumble user from Flagstaff, Arizona
“Women can feel safe, and men [do] not have to worry about initiating every convo,” said another Google user. “This is the only dating app I use.”
Some daters liked the app, even though it didn’t help them meet “The One.” “Better than Tinder,” said Jason Muzzo. “But I have yet to talk to or meet anyone real on here.”
Jess of Houston, Texas, said in a review on Consumer Affairs that she was just looking to browse and have fun when she joined Bumble, and she wasn’t disappointed. “I got exactly what I was looking for from this site,” she said. “I talked with a few people, but nothing ever came of the conversations.”
Bumble Builds Lasting Connections — Not One-Night Stands
Because of its feminist mission, Bumble has attracted a user base of high-quality singles — and effectively deterred the playboys who are looking for an easy lay. Its recent survey speaks to its popularity among relationship-minded daters. Bumble has made a name for itself by countering conventional notions about dating, and now it’s pushing back against the perception that location-based dating apps are only good for hookups.
Bumble has positioned itself as a place where people can find true companionship based on mutual interests and shared values. According to Bumble’s website, “We prioritize kindness and respect, providing a safe online community for users to build new relationships.”
In the past year, Bumble has doubled down on its mission to build lasting connections by launching Bumble Bizz and Bumble BFF which use the swiping technology of traditional dating apps to help adults form business relationships and make new friends. From the dating world to the social scene, Bumble empowers quality individuals to build connections one swipe at a time.