The Scoop: Millions of singles use dating sites to find love. That’s why they need to ensure their profiles are compelling, attractive, and present the best version of themselves. The team behind ProfileHelper has 15 years of experience in the dating industry, advising singles on how to improve their profiles and online dating experiences. The company also offers a ghostwriting service to help polish profiles until they stand out, so singles can attract the partner of their dreams.

Many men and women have a laundry list of things they look for when scrolling through a dating app. Some women may not want to see a guy holding up a dead animal, even if he hunted it and shot it himself. Perhaps some men aren’t into hipster haircuts and duck lip selfies. Men and women also may want to see a grammatically correct profile introduction, or they’ll swipe on to the next person.

However, online daters may judge potential matches so harshly that they miss out on compatible dates and partners. The truth is, many singles aren’t good at writing dating profiles and elaborating about their best qualities.

A 2020 Pew Research study found that many singles see dating profiles as misleading — and even dishonest. That’s not counting profiles that are boring or, even worse, empty. The dynamic holds for both the swipe-style dating apps and the more traditional platforms.

The ProfileHelper logo

ProfileHelper provides online daters with services that can improve their profiles.

Online dating is challenging enough, but if singles don’t have confidence in their profile on their preferred dating app, it’s even more difficult. That’s why nearly 30,000 singles have turned to ProfileHelper for valuable critiques and ghostwriting services to enhance their online dating profiles.

ProfileHelper’s team of professional writers — who all have experience in online dating — have improved profiles and helped people find their special someone for more than 15 years.

“Dating sites are great platforms, but they aren’t made to find someone for you, you have to do the work,” said Eric Resnick, ProfileHelper Founder and Lead Advisor. “They want you to talk to as many people as possible. You have to know their goals and put your goals ahead of theirs.”

ProfileHelper gives daters a boost by ensuring they put their best foot forward.

The Company Has Grown Along with Online Dating

Eric attributes the start of his business to a Cyrano de Bergerac-style experience he had as a 12-year-old at summer camp. He and the most popular boy at camp shared a crush on a fellow camper. Instead of pursuing his crush, Eric helped the other boy by crafting romantic notes for the girl.

He went on to graduate from college with a degree in advertising and public relations. It didn’t take long for him to find that helping companies sell products wasn’t especially fulfilling. He decided to take a job in the early 2000s working for Match.com, when the platform had a telephone number for singles to call for help with their profiles.

That profile assistance service didn’t last, but it set Eric on a path to create ProfileHelper in 2005. He found someone who was good with web design to build an online platform. It paid off, and now he hires a rotating team of freelance writers to work on profile updates.

Screenshot from ProfileHelper website

ProfileHelper gives online daters feedback and has dedicated writers who can craft a profile from scratch.

“Nobody comes to work for me unless they’ve been an online dater,” he said.

Each writer completes an extensive trial period in which they receive training and feedback from Eric so clients can know that they’ll get a professional review of their profile. Eric is also quick to note that neither he nor his team of writers will ever include something that isn’t true.

“With all our services, we never give a client a voice that doesn’t sound like them. If you aren’t funny, I can’t make you funny,” Eric said. “But I know there is something interesting and engaging we can tell others about you. There’s never a reason to try to be something more than you are. That’s because what you are is absolutely what someone is looking for.”

Services for Swipe Apps and Traditional Sites

ProfileHelper offers singles a variety of service levels for swipe-style apps, traditional dating websites, or both. For the swipe apps, including Tinder, Bumble, and Hinge, the first service is a knowledgeable, third-party critique of the user’s photos.

The next step includes a more in-depth assessment of photos and the profile text. While writers don’t always rewrite bios, they offer tips on how users can improve them. Those in need of a full makeover can sign up for the premium package that has its writers start from scratch.

“The Tinder/Bumble creation package starts with a questionnaire, and we take the answers and try to give you a few different options for profiles you can use,” Eric said. “Technically, the order is paying for one, but I’ve never sent a client back fewer than three. A lot of that depends on if they give us good information.”

He said the most challenging part is when people fill out the questionnaire with one-word answers. In that case, his team usually follows up with a phone call to get a little more information.

For traditional dating sites, clients can sign up for a similar essay-based option, and the team writes the entire profile based on answers from a questionnaire. They can also sign up for a premium profile creation plan or one-on-one coaching with Eric.

“We go over their photos, strategy, and identify what they’re doing right and wrong on the site. Then we teach them how to find better matches and not contact people who aren’t good matches,” Eric said. “Some people think it’s a numbers game, but it’s not. Dating like a numbers game is a high-stress race to find someone or something before it sucks so much that you don’t want to look anymore.”

ProfileHelper Boasts a Satisfaction Rate Over 99%

The goal of improving dating profiles for clients isn’t to make people seem better than they are. Instead, ProfileHelper can allow them to get out of their own way, said Eric.

If someone isn’t satisfied with the profile, the writers with ProfileHelper continue working until the customer is happy and confident in the presentation. While most people are satisfied with the first round of rewrites, Eric said more than 99% of singles are pleased by the end of the process.

His clients range in age from 35 to 85, with the younger singles more likely to use the swipe-style dating options and the older demographics trying to find love with the traditional sites.

Eric said he found his wife through an online dating site, and the strategies he used are the same ones he teaches his clients and his team. However, unlike his time at summer camp playing Cyrano de Bergerac, ProfileHelper will never manage a person’s dating profile on their behalf.

The learning curve for online daters can be steep — especially for those who develop negative habits in seeking attention or who have fumbled their way through the process for years.

“For those doing online dating wrong, which I’d say is 80% of the dating population, we’ve had tremendous results,” he said. “People are enjoying online dating more. They’re not going on the bad dates, and they’re finding better first dates. That means connections that lead to fourth, fifth, and sixth dates.”