The Scoop: Between the COVID-19 pandemic’s stay-at-home orders and rapidly advancing smartphone technology, it’s never been a better time to start online dating. Millions of young singles have benefited from swiping and matching online, and the Clover app has made it even easier for new conversations, friendships, and relationships to get started. Clover is a dating platform where finding compatible dates, joining live mixers, and building meaningful connections is simple and straightforward.

Millennials and Gen Z have taken their own unique approach to dating. They tend to be more tech-savvy, more career-driven, and more progressive than previous generations, so it makes sense that their dating style is a bit different as well.

Studies show that millennials and Gen Z daters typically take their time getting to know someone before getting intimate, and they’re  taking longer to get married than their parents or grandparents. That doesn’t mean young Americans don’t want to get married — they’re just taking the dating process more seriously.

The New York Times characterized young people as taking the slow road to love, meaning they spend a long time looking for a special connection.

Young singles seeking meaningful connections have found an ally in Clover, a dating app designed for helping love blossom. The app helps serious daters who are less interested in flings and more interested in vibing with one person.

Photo of the Clover app

Clover offers a fast-paced and quality-driven dating app for young singles.

Slow love could use a push sometimes, and that’s where Clover’s technology comes in. The app has been designed to create real matches with people who are looking for like-minded people in their area.

The Clover app has met young singles where they are at and given them the virtual dating tools they need to mingle on a deeper level and establish a genuine relationship.

“Clover’s highly personalized dating experience helps users find compatible matches faster and with minimal effort,” said Natasha Upal, the Vice President of Growth & Marketing for Clover. “Our complex matching algorithm enables a curated listing of compatible matches based on the user’s preferences.”

Clover is an efficient dating app for singles of all ages, but it has been particularly popular among 20-somethings seeking an authentic and compatible partner. If that sounds like your love journey, you can download the app for free to see what the experience is all about.

Over 9 Million Users Make It Easy to Find Someone

Founded in 2014, Clover started as a Canadian dating app based in Toronto, but it has grown exponentially throughout the United States. Clover currently has about 9 million users worldwide. Approximately 90% of Clover users live in the U.S.

Approximately 50% of the singles on Clover are Gen Z, meaning they are between the ages of 18 and 24. Another 42% of users are Millennials, who are between 24 and 38 years old.

Screenshot of the Clover app

Singles can use Clover to strike up conversations and set up dates.

The platform’s streamlined interface ensures compatible local singles can navigate the network easily. Clover has an advanced algorithm that takes personal dating preferences into account.

“The app offers a wide range of settings, filters, messaging, and video options,” Natasha said. “With Clover, everyone can get lucky. Clover provides more ways for singles to meet, mingle, and date their way. Clover’s highly personalized dating experience helps users find compatible matches faster, with minimal effort.”

These small touches have proven important to younger singles struggling to meet people during the coronavirus pandemic. A recent Clover survey discovered that 71% of Millennials and 79% of Gen Z-ers felt lonely in 2020.

Online dating can bridge the gap between romantic interests and social distancing. Clover’s features make it possible to find fellow singles who are interested in building a relationship through video dates or outdoor meetups.

It’s free to download Clover and create a profile. The Clover team also offers an optional subscription package, which includes a free seven-day trial. It’s available from the Apple Store and Google Play.

“With loneliness reaching new highs, young singles need our service more than ever,” said Clover CEO Isaac Raichyk. “Clover is helping to make the connections of the future at a time when it is simultaneously crucial yet difficult for young people to meet.”

Features and Tools Foster Speedy Romantic Connections

Clover is a free app with some single-use and multiuse paid options available. Members do not need a paid subscription to swipe on the app, and they can still use a lot of features as a free member.

All users benefit from the app’s Match Discovery algorithm. The advanced matching algorithm uses multiple data points to find compatible matches and deliver quality recommendations. Singles can play in-app matching games and use advanced search filters to create one-on-one connections.

Photo of Clover profile

Clover has a lot of search filters and games that encourage singles to make a friend.

The Build a Bae feature saves users precious time in the swiping scene. The feature quickly identifies true matches based on intelligent compatibility search filters. That means one click can lead you to your perfect match.

Another Clover search filter is called Vibe Check. It lets users search the database by relationship intention. After all, if one person wants a relationship and the other just wants a hookup, they may not vibe well.

Clover helps singles overcome their nervousness or awkwardness by providing Icebreakers created by dating experts. Additionally, the app features a 20-question “This or That?” game that encourages users to play and compare their answers with other singles.

The Clover app assists members with everything from starting a conversation to scheduling an in-person date. The app features On-Demand Dating, which streamlines the date-planning process. Users can choose their match, pick a time and a place, and Clover’s personal dating assistant will take care of the rest. Singles will get date venue recommendations based on price and proximity.

If a user would rather take things slower, they can join any of Clover’s many Socials to chat with singles who are into the same things. It’s possible to meet other people in these interest-based chat rooms, so a connection can start off as friends and maybe progress to more.

Video Dating and Live Streams Keep Romance Modern

Clover is packed with features that excite and engage users. The Boost feature can put a dating profile on the radars of a lot of people, and the LIVE option allows singles to showcase their personality. The livestreaming feature has become a go-to way for singles to put themselves out there and start a dynamic conversation with active app users.

Screenshot of livestreaming on Clover

Online daters can let loose via live video feeds.

“LIVE, the new video streaming service, allows users to watch live streams, start their own stream, chat, and send and receive gifts,” Natasha said.

Virtual dating isn’t the only upside to Clover. For something a little more intimate, Clover users can also plan video dates through the app using a feature called Date2Go.

“Search for love from the comfort and safety of your home without using third-party platforms or giving out personal details,” she explained. “You can accept, decline, or schedule incoming video chat requests and can always block or report abusive users.”

Issac said the Clover team expects to add more features to help Clover members find love. The future looks bright for this fast-growing dating app. In 2021, the company received a major investment of $12 million to grow the app.

“Over the past five years, Clover has achieved impressive and highly efficient growth,” Issac said. “We are excited to have the capital to fuel Clover’s next growth phase.”

Clover: A New Way for Young People to Date

Clover is a fun and user-driven app designed to help singles go at their own dating pace. Young singles can make fast yet meaningful connections by using the search filters, video streaming, and other matchmaking features. Plus, Cover can help local singles plan a date that suits their tastes and budget.

Dating can be difficult, especially during a pandemic, but Clover aims to make things a whole lot easier. Users can benefit from the app’s informational blog, which is filled with dating advice. The blog can offer guidance about healthy ways to date on the rebound, tips for a romantic date during a pandemic, and how outdoor dates in nature can strengthen a relationship.

Whether it’s planning a date or streaming a video, Clover can jump-start a single person’s online dating experience and help them get lasting romantic results much more quickly than they could on their own.

“Clover will continue to create lucky matches for millions of young singles across North America and drive the essential connections of the future,” Issac said.

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