The Scoop: It’s a common trope that single men have no idea how to talk to women. Sometimes it comes down to poor conversational skills, and other times the issue is a crisis of confidence. The solution in both cases can be a dating coaching company called Kamalifestyles. This London-based business works with single men on developing flirtation techniques and dating strategies, so they feel more comfortable around attractive women. Expert dating coaches use ebooks, online courses, and one-on-one intensive training sessions to help men get the relationship they want when they want it.

If a single man sees a beautiful woman walking down the sidewalk, he may want to approach her, but he may not know how to do so successfully. A U.K. dating coaching service called Kamalifestyles works to close that knowledge gap and improve the average man’s dating skills.

A 2020 Pew Research Center asked American singles for their thoughts on the challenges of dating, and they had a lot to share. Of the men surveyed, 52% said it was difficult to approach a new person. These men admitted to lacking the conversational tools or the self-confidence to forge a new relationship out of the blue.

That’s especially true for younger singles. About 65% of surveyed singles under 40 agreed that the main obstacle to their dating success was in approaching new people. This research was conducted in the U.S., but its findings hold true in many other parts of the world as well.

Kamalifestyles logo
Kamalifestyles offers coaching sessions and dating guides for single men.

Kamalifestyles launched in the United Kingdom to guide single men through the treacherous dating waters and help them feel more comfortable flirting with a stranger and going on a first date.

“In the U.K., our Office of National Statistics reported a staggering amount of single people. We wanted to teach them that people can choose to be in a relationship if they want. They don’t have to rely on luck or faith,” said Iain Myles, Director and Executive Dating Coach of Kamalifestyles. “We wanted to give them the knowledge and skills to get into a relationship and meet someone, whenever they like.”

The coaching company has a wide range of ebooks, online courses, and in-person intensive training sessions designed to help straight single men become more successful in their interactions with attractive women.

The Team Offers Practical Advice

Iain works with a small and dedicated team of dating experts at Kamalifestyles. He is the face of the agency through his public relations work. The Founder and CEO Emre Ilkme provides the leadership and big-picture strategy for the company. A host of male and female dating coaches offer valuable insights for men who want to understand the psychology of dating and attraction. 

The team currently focuses on helping straight single men, but in the future, there are plans to take on single women as clients as well. The sweet spot in terms of age tends to be between 25 and 40 years old.

Iain said the professions of Kamalifestyles clients range from dentists to financial experts to artists. 

“They tend to be people who are a little bit shy or inexperienced with women. We help them, as well as guys who have a lot of experience or were in a marriage or long-term relationship and just broke up,” he explained. “They’re looking for a boost to get back into the dating scene.”

Kamalifestyles can make a difference in how men approach women and form relationships. The company has seen thousands of success stories since its first training session in 2008.

One single guy came to the dating coaches when he was in his late 20s. He had never been on a date with a girl. He was out of work and struggling with alcohol addiction, and he knew he wanted to find a healthy relationship and change his life. The team worked with him over an eight-week period and focused on positive thinking as the motivator for change.

“After the program, he improved his confidence and managed to get into a relationship,” Iain said. “It was amazing. That made us feel really, really good.”

Accessible Resources for Any Type of Dating Situation

No matter how experienced or inexperienced they are, all single men can benefit from the educational materials created by dating experts from Kamalifestyles. From online programs to ebooks, these resources can change the way single men approach a potential date and new relationship.

The ebooks focus on popular and practical topics in the dating world — this includes tips for getting your crush to chase you, how to become an alpha male, conversation hacks, and how to satisfy a woman in bed. The ebooks range in price from $20 to $50.

If a single man is serious about improving himself, he can purchase one of Kamalifestyles’ online courses. The most popular digital video programs are the Confidence Booster and the Conversation Booster. These programs are eight hours long from start to finish and provide in-depth guides on attraction and dating.

Screenshot of Kamalifestyles
Men can go on a self-directed journey to romantic success via online coursework.

In addition to its online resources, Kamalifestyles has in-person training available for the most driven and ambitious singles.

“We have a service we call residential training. That’s a 70-hour face-to-face, one-on-one training program,” Iain said. “We’ll spend a lot of time with a client, speaking about his life and how he can improve.”

Some men will use the residential training program as an opportunity to spend a week in London on holiday and learn valuable skills they can take back home. The dating experts accompany the client at bars and clubs where they look for opportunities to practice starting conversations and picking up dates. The experts provide real-time feedback and wingman assistance throughout the night.

The personalized program is similar to a boot camp in that singles are trained in dating scenarios and have the opportunity to practice what they’re learning under an expert’s guidance. But it is also an individual experience in self-growth. The programs become tailored to address specific obstacles and issues in the man’s dating life. If a man puts in the work and finishes the course, he’ll be able to improve his conversation skills and feel more confident with women, Iain said.

Kamalifestyles: A Popular YouTube Channel Expands the Company’s Reach

Kamakifestyles has a substantial social media presence on Facebook and the Kama TV YouTube channel. The experts post practical advice and answers to tough questions about the dating landscape from a man’s perspective.

The YouTube channel has had more than 100 million views, and Iain said the coaches are looking to expand their online presence in the near future. They’re also planning to do more live events in the United Kingdom and the United States. That way, they can meet more of their fans and viewers face to face and make more of a personal impact.

Dating coaching is a rewarding way to make a living, and Iain said he’s constantly inspired by the men who show up looking to better themselves and get serious about dating.

“I keep my expectations at a reasonable level. But the clients always exceed my expectations, which is really amazing,” he said. “When we work with them and see the improvements, it always amazes me how much they can improve. That’s the great thing — to surprise yourself about what you can do.”

Since the agency was founded in 2008, Iain said they’ve received calls and emails from previous clients who have benefited from their in-person residential training. The men will contact them to let them know they’ve found a special someone and are in serious relationships.

“It’s great when you get a message from a previous client who says he’s now married or has even had a child,” Iain said. “It’s incredibly fulfilling.”