You don’t have very long to make a good impression on a dating site. Many online daters have become so accustomed to swiping, screening, and sifting through profiles that they don’t spend more than a couple minutes looking at each one. In fact, a Tobii Technology study found women spend an average of 84 seconds viewing a profile, and men spend about 58 seconds looking dating profiles over.

That’s not a lot of time to win people over. Fortunately, we’ve done our homework to figure out what best practices can help online daters be more successful at attracting messages and dates. Below you’ll find our top eight tips for making your dating profile irresistible. Every second counts, so let’s get to it.

1. Add a Professional-Grade Profile Picture

On a dating profile, a picture is worth a thousand words. Single men place particular importance on the photos of a dating profile. When Tobii Technology researchers tracked the eye movements of online daters, they found that some men spend as much as 65% more time reviewing photos than women do.

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