The Scoop: Lex has taken a non-binary approach to online dating and opened the digital door to a variety of new experiences and friendships. Its community includes people of every gender identity and sexual orientation. The Lex team has created a safe space where LGBTQ+ folks can make meaningful connections. The dating app has gotten traction as an ally to queer singles, and its social networking tools allow for all types of relationships to blossom.
Snap judgments and superficial chemistry have fueled the swipe culture of many mainstream dating apps. These apps thrive by forcing users to determine romantic compatibility at a glance. The focus is on photos rather than profile content, and that isn’t a healthy environment for building a real connection.
The Lex app has gone the opposite direction from swipe culture and promoted quality connections based on something deeper than looks. This social networking and dating platform has empowered LGBTQ+ singles to put their personalities on display and attract dates by the power of their words, not their photo filters.
The name Lex is short for “lexicon,” which means the language or branch of knowledge of a people. Lex encourages communication as the primary form of wooing. It’s a text-centered social app that highlights personal ads seeking dates, hookups, and new friends. The Lex team boasts putting “text first, and selfies second.”
The dating profiles on this app provide a lot of personal details and don’t publish any pictures.
Over time, Lex has established itself as the digital hub for queer folks to chat, date, and make friends without fearing judgment or stigma.
This friendly community is full of joyful individuals who relish the chance to express their opinions and show their true rainbow colors. To date, Lex has facilitated the exchange of over 8 million private messages, and it serves queer singles in over 200 countries.
“Lex is more than just dating — we’re a social platform to find LGBTQ+ friends and community,” the team told us. “Lex is a place to find dates, but also a place to find a local runners club or organize a brunch with new friends.”
A Queer-Owned Platform Inspired by Old-School Personals
Lex stands out from its competition by leading with authenticity. This isn’t some large, unfeeling corporation or white-label platform. Lex is a community-driven effort to make online dating safer and friendlier on behalf of non-binary people, queer women, and trans people. As the team said, “Lex is made for us by us.”
Lex is proud to be entirely owned and operated by queer people. A six-person team runs the social app, and they’re all passionate about showing love to the LGBTQ+ community.
The network includes a broad spectrum of folks. It has been embraced by Gen Z, which is the most gay-friendly and gender fluid generation in U.S. history. Lex has resonated with young daters who want to explore their sexuality and find dates in a space where queerness is celebrated. About 33% of Lex members identify as LGBTQ+, and that number is rapidly growing as word spreads about the app’s queer dating features.
“We talk to our community daily, on social media, through surveys, user testing and research,” the Lex team told us. “We want to build the best possible product for this underserved community, and we are 100% committed to doing this.”
When it comes to online safety, Lex does not mess around. The team has established community guidelines that uphold good values and censure bad behavior. There is a zero-tolerance policy when it comes to online harassment, name-calling, and prejudice. A profile will be removed from the app if the user engages in hate speech of any kind.
“We reserve the right to delete posts for any reason,” the team said. “A healthy, loving community is our top priority.”
Lex has drawn inspiration from old-school newspaper personals and given singles the ability to state who they are and what they want without worrying over questionnaires, prompts, photos, and other non-essentials. The personal ads get to the point and break the ice in a more natural and comfortable way.
Users can read through personal ads and missed connections in their local area and use search filters based on age or keywords to ensure compatible people are at the top of their list.
Creating Chance Meetings & New Relationships
A lot of touching stories have sprung from the Lex community, particularly in the Missed Connections section. As its name suggests, Missed Connections helps single people find strangers who crossed their paths in real life and made a positive impression. Maybe they made eye contact in line for groceries or when leaving a movie theater, but they never missed the opportunity to make a connection. The app offers a second chance at serendipity.
One couple saw each other at the beach and had a brief chat before going their separate ways. They didn’t exchange numbers, but they didn’t forget that new romantic connection. They were able to reconnect weeks later thanks to a Missed Connections post. The couple wrote an email to thank the Lex team for making their rekindled romance possible.
Lex has received hundreds of positive reviews from women, transgender people, and non-binary folks on the app. Many people praise the wholesome and friendly atmosphere, and some say they fell in love or formed a life-long friendship as a result of the personal ads.
“Absolutely LOVE the concept behind this app. You connect with people over little more than their name, pronouns, and a short written statement,” said a nonbinary person named Chase. “Having a place to meet people without judging their looks right away is awesome.”
“The best dating/social app I’ve ever used. The text-only format is such a good and unique feature,” a Lex user called Julia wrote. “The community on this app is perfect.”
“We absolutely love to hear stories of people making connections, finding love, making friends, having long distance text conversations,” the Lex team told us. “Any way we are able to connect the LGBTQ+ community to make people feel less isolated and alone, while feeling safe, that is our mission and goal.”
The app has grown thanks to the enthusiasm of its active members, and it is highly responsive to suggestions and critiques. The Lex team follows the community’s lead when it comes to developing new features and content. The company encourages users to provide feedback, ask questions, or share ideas for improvements by emailing firstname.lastname@example.org.
Lex Fosters a Diverse LGBTQ+ Community
By eliminating photos from the online dating experience, Lex has empowered LGBTQ+ singles to look beyond the surface when assessing a potential love interest or new travel companion. The app uses a straightforward, text-first interface to inspire lively conversations and heartfelt connections.
The Lex app can help individuals widen their social circle and meet nonbinary people who share similar interests, values, backgrounds, and relationship goals.
Whether you’re looking for a long-term love or a queer BFF, you can start a fun dating adventure by placing an ad on Lex. It’s totally free, so you really have nothing to lose.
“Lex makes finding LGBTQ+ friends and community accessible and fun by connecting folks everywhere,” the team said. “The app introduces people who may not have been able to meet otherwise.”