The Scoop: Since the dawn of time, men have wondered how to attract women. Famed dating expert Matt Artisan believes the ultimate attractive man, at his core, is someone who is confident, genuine, and well-intentioned. He focuses on personal development in dating boot camps designed to help men become more assertive and proactive in the dating scene. The Attractive Man encourages clients to practice approaching women in real-world settings under the tutelage of an experienced dating coach who provides feedback and support throughout the process. Over 7,000 men in 40 countries have used these unique coaching programs to transform their love lives, and now Matt hopes to spread the word about his flirtation techniques by distilling his dating advice in a book called “The Secret Language of Attraction.”

Some pick-up artists claim that there are magic words you can use to get a woman to fall for you. You simply text her this message or follow these rules, and she’s putty in your hands. Some smooth-talking guys act as though they know the cheat codes to skip the small talk and jump right to the happily-ever-after. As if all it takes to woo a woman is to give her a carefully worded compliment.

Matt Artisan doesn’t hold to that line of thinking. This internationally acclaimed dating expert told us dating success has little to do with what a man says and everything to do with who he is. Matt explained that the average woman will look past the actual words her date says and identify his intentions, and that’s what will attract or repel her.

Photo of Matt Artisan, CEO of The Attractive Man

Matt Artisan, Founder and CEO of The Attractive Man, has taught thousands of single men how to talk to women.

Matt has spent well over a decade studying the dating scene and practicing his moves on 2,000+ women around the world, and he’s found the best move is no move at all. It all comes down to being the best, most confident version of yourself. He told us a man’s intentions are more important than his pick-up lines.

In 2010, Matt founded The Attractive Man, a hands-on dating coaching service, to teach men the skills they need to become more well-rounded and well-spoken individuals who can attract dates simply by being confident and sincere. Matt and his team work with men ranging in age from 20 to 50. They’ve conducted transformational dating boot camps in the US, Australia, China, and dozens of other countries, spreading a positive message and empowering men to become more capable in any dating scenario.

“We don’t just tell guys what to say — we explain the ideas behind what to say,” he said. “We provide a framework of dating from the first approach all the way to the bedroom.”

Writing a Blueprint for Building Rapport & Sexual Tension

Matt has earned many distinctions in the dating industry. The Dating World Summit has named him the World’s Best New Dating Coach and featured him as a guest speaker at the global conference. He was also voted Vegas’ top dating coach and has been interviewed as a dating authority by Fox 13 News, ABC News, and MTV. Now he wants to add bestselling author to his résumé.

For the last year, Matt has been hard at work compiling his dating knowledge into a book called “The Secret Language of Attraction.” The book is currently in the editorial process but should be ready for release in the fall. This practical dating guide will help men around the world understand the nuances of attraction and get the results they want, whether it’s a phone number or a life partner.

Photo of the Attractive Man logo

According to Matt, learning the language of attraction begins with developing a healthy self-esteem.

Throughout the book, Matt breaks down important aspects of dating, including communication, gender differences, sexual desire, and body language. He offers insight on how to make women feel comfortable and build a rapport that leads to an intimate relationship. He basically walks readers through the entire dating process so they know what to do every step of the way.

The last chapter urges men to take action and put everything they’ve learned into practice because getting real-world experience is the best way to build confidence and conquer anxiety. Matt’s results-oriented approach to dating can yield immediate results for guys wondering how to get an attractive woman’s attention.

“The biggest question we get as dating coaches is what to say to women, but the irony is it’s not about the words you use,” he said. “It’s about the emotions you give her and what she feels when you’re around. One of the most important things you can do is make her feel safe.”

The Attractive Man™ Boot Camps Promote Authenticity

The Attractive Man runs group boot camps that teach men the basics of flirtation and then take them into the real-world to practice approaching women at bars, shopping malls, or even on the sidewalk. The dating coaches lead by example, showing participants what to do and then watching them as they strike up a conversation with an attractive woman.

Matt said the dynamic coaching sessions dive deep into what men want to get out of the approach and how they can present themselves in the best light. He emphasizes the importance of conveying authenticity rather than canned charm. “It’s not about gambits and tricks,” he said. “We are trying to steer guys away from that.”

By providing real-time feedback, The Attractive Man dating coaches help men step up their dating games and overcome social anxieties or confidence issues. Many men appreciate the practical guidance and rapidly improve their flirtation skills as a result.

“Artisan inspired a profound change within my personality,” said M.D., a 29-year-old personal trainer from Arizona. “Today, the way I think, feel, and act around people is completely different.”

“We’ll give examples of openers, but we don’t want guys to memorize lines, routines, and magic tricks to impress her,” Matt explained. “We want them to work on themselves and become the attractive man instead of just acting like him.”

Matt’s Focus on Self-Development Yields Great Results

Matt has been in the dating industry for over a decade now. His coaching programs have helped over 7,000 men in 40 countries. Matt himself has approached over 2,000 women and gotten more than 1,200 phone numbers. He has been in the dating game a long time, and he said he’s encouraged by how it’s evolving and becoming more focused on quality.

“I love that the industry is steering more toward the inner game and changing yourself as a way of becoming more attractive,” he said.

The Attractive Man emphasizes personal development and authenticity through in-depth coaching sessions and results-oriented boot camps. In intensive, hands-on programs, Matt and his team of dating coaches prepare men to date with confidence and style so they don’t need to rely on cheap tricks or cheat codes to find romance in their everyday lives.

“What women are really attracted to is your identity,” he said. “That’s what they’re trying to figure out — ‘Who is this guy?’ And they can sniff out the BS pretty quickly.  Our job is to show guys what they need to do to improve themselves on a deeper level.”