The Scoop: In today’s dating industry, matchmakers need more than a network of eligible singles and a keen sense of compatibility — they also need technology. Since 2016, professionals in the dating industry have relied on SmartMatchApp, a suite of customer relationship management (CRM) tools that provide organizational and technical assistance to make more effective matches. The app provides an organized structure for databases of all sizes and makes searching a network simple. The experts behind SmartMatchApp also offer marketing, branding, and productivity tools to help matchmakers from around the world improve their businesses.
Matchmakers typically get into the business because they have a natural ability to bring people together. Their friends may have been coming to them for advice on love for years, and they likely have many successful matches under their belts before they go pro.
But if they don’t manage their business properly, they may stall professionally. Lists and paper files can only grow so much before matchmakers start to forget some aspects of their clients. As a result, they may miss out on quality matches, which could make it more difficult to keep singles satisfied with the process.
That’s why many successful matchmakers integrate technology into their business models. Walking the line between automation and an instinctual, in-depth understanding of human psychology can be a challenge. SmartMatchApp offers balanced customer relationship management (CRM) tools that give matchmakers a helping hand.
Since 2016, SmartMatchApp has helped professionals around the world make more than 500,000 matches, and the team behind SmartMatchApp helps entrepreneurs improve their businesses and customer relation strategies in many other ways.
The app won the iDate Award for Best New Technology in 2017.
“We find ourselves helping build their businesses,” said Tim Mourtazov, the CEO of SmartMatchApp. “We gather so much information about the industry and the best business practices, productivity, marketing, and preparation. We can even advise them on how to start a matchmaking business.”
Launched to Answer Requests From Matchmakers
Tim started the company in 2016 after he and his partner had been working in the acting and modeling industry. Both were software developers who had launched platforms to make customer relations easier for business owners.
That’s when matchmakers started to approach them to see if they could build a similar tool for the dating industry.
“They found us,” Tim said. “They were asking us to build a system for matchmakers, and we didn’t know anything about this industry. We basically said, ‘Tell us more.’ Our matchmakers and early adaptors joined and contributed heavily to our product functionality: Jasmine Diaz, Julie Wadley, Peggy Wolman, Carmelia Ray, and Maria Avgitidis. We are grateful to all of them deeply!”
Four years later, Tim and his business partner have acquired expert-level knowledge of the industry. They work with global matchmaking agencies, and people in the dating industry don’t always have deep technical skills.
“Matchmakers are people-oriented. Technology is sometimes challenging, and that’s where we come in and make it easier,” he said. “We help you understand it and prepare databases. We train you and walk you through it. Technology is a competitive advantage, and if done right, it will make your business easier and faster.”
Tim describes his team as “geeks,” or technology people — but over the years, they’ve also gained a significant understanding of the dating industry. They work with professionals to solve problems for each business with customized tools.
While SmartMatchApp started in the dating industry, it discovered that its tools also work well in many other fields. It has expanded its focus to work with recruiters, social clubs, education, governments, nonprofits, among other industries.
Designed to Improve Productivity in the Process
SmartMatchApp’s technology aims to help matchmakers do a better job connecting singles with the compatible partners they seek. For many, that means doing away with the piles of papers and mental notes instead of an online matching platform.
“When our clients say their data is in folders, they can’t do effective matching or searching. Knowing who and when to match, who needs attention — with the paperwork, it’s hard to do it, especially in today’s age,” he said. “It’s inspiring when people say we saved their business because their old systems were too slow.”
SmartMatchApp works with clients around the world, including South Africa, India, the United Kingdom, Norway, France, Germany, Canada, and the United States. The team is ready to work with any organization that can use matching technology to its advantage.
The company gets a lot of requests, and the first step is to listen to customers. SmartMatchApp wants to learn the pain points and challenges matchmakers face in their careers. Often, there is a concern about using an algorithm to match singles rather than doing it the old-fashioned way. Tim said it’s best to integrate both.
“Matchmakers pride themselves on being personal, so we’re trying to figure out ways to use the information to help them to do their job and avoid overriding the personal touch,” he said. “There has to be a good balance between automation and personalization.”
SmartMatchApp: More Planning Networking and Business Solutions Are On the Horizon
Along with providing the matching app technology, the SmartMatchApp team helps with other business needs. It designs SEO-friendly websites for matchmakers through its Smart Next Studio subdivision. The studio recently helped design professional websites for Agape Match and Midwest Matchmaking.
It also collaborates with Matchmakers Alliance to help with branding, business strategies, and other professional development efforts. The company also recommends that matchmakers join the Matchmakers Alliance, a network that connects industry professionals who learn from and support each other.
Tim and his teammate, Arthur Lavrinovich, said their work is fueled by passion.
“We are happy making other people happy. We don’t just work here; we live it. We open our laptops at 9 a.m. and close them at 1 a.m.,” Arthur said. “Time flies. That’s how you know you love what you do.”
Soon, the team plans to create new ways for its matchmaking clients to work together to exchange not only profiles of compatible singles but ideas to improve the dating industry. The team is also working on a network marketplace and an improved user experience for mobile devices.
The plan is to allow members of matchmaking agencies to log into their profiles, update their information, and add video files to make themselves more attractive and noticeable.
Tim added that the platforms they create for matchmakers are completely secure.
“We are a technology company, so we don’t own the data. We don’t market, sell, or promote data,” Tim said. “We provide private matchmaking programs. They own the data.”
As more singles move away from dating apps and use matchmakers, Tim said he expects more professionals will want to invest in technology to make their jobs easier. That means some old-fashioned pros will require added support.
“We’re here every day. We provide phone, email support, and social media,” he said. “It’s easy to reach us and ask about what is needed. We’ll build it and apply it fast. They’ll have tools that make their business faster, easier, and more productive.”