Key Takeaways

In this fast-paced, click-crazy digital world, online quizzes are a dime a dozen. But ZipHealth’s new Connection & Confidence quiz stands out for its expert-backed insights wrapped in a compact quiz format. 

“Intimacy remains a sensitive subject, and many couples have never been given the language or resources to talk about it in an assertive and comfortable way,” Dr. Zoë Lees, Medical Writer at ZipHealth, told DatingNews.

ZipHealth’s quiz insights are based on a survey of 1,000 Americans about the challenges they face during intimate conversations with their partners. 

But in addition to the survey results, ZipHealth unexpectedly unearthed a potential trend in the dating industry: Daters are drawn to interactive self-work tools, like ZipHealth’s quiz, that are infused with real expert advice. 

Quizzes are an increasingly popular way for platforms to encourage deep-thinking without therapizing users. Importantly, these quizzes aren’t necessarily engagement-generators or diagnostic tools; in ZipHealth’s case, they give couples a genuinely insightful look into their fears surrounding intimacy while honing their communication skills. 

Daters Value Interactive Tools That Help Hone Skills 

An assessment brings to mind quiet classrooms and ticking clocks. An online quiz for couples is more zen, and highlights collaboration. 

“We also wanted it to be an interactive tool that couples can use together to facilitate a conversation, rather than one person reading recommendations and trying to apply them on their own,” Lees explained. 

And collaboration is key when helping couples face their communication challenges. ZipHealth’s survey underscored just how nervous some couples are about the sex talk. Fears of judgement and rejection are only the tip of the iceberg. 

Over 40% fear that expressing boundaries in the bedroom will disappoint their partner, and 35% are afraid that talking about sex makes them “unsexy.” It doesn’t help that 22% of respondents are scared of saying the “wrong” thing during these intimate conversations, or of hurting their partner’s feelings (about 25%). 

Forty percent fear that expressing boundaries will disappoint their partner.

You may assume that having these discussions via a dating app or text would make it easier, but this isn’t necessarily true, either. 

Why do so many flirty, engaging inboxes suddenly become ghosttowns? Because some daters are intimidated by deep, personal communication, and they’re unsure how to proceed when important topics like sex and intimacy come into play. 

“What these [survey] results seem to show is that it’s not that couples are struggling more, it’s that they are looking for more support, structure, and reassurance when it comes to communicating about intimacy,” Lees explained. 

With these stats in mind, it’s clear modern daters can benefit from intimacy support. Quizzes like ZipHealth’s Connection & Confidence quiz are accessible, familiar, and low-pressure ways for young couples to get the support they need. 

Quizzes May Be The Future of “Relationship Tune-Ups” 

We know all about virtual matchmaking tools, which depend on swipes, tags, and algorithms to bring two strangers together. 

Less explored are intimacy tools, which tackle the often stressful and unpredictable time following a match. “Intimacy tools … offer couples an easy way to communicate about topics that may feel uncomfortable to bring up on their own,” Lees explained. 

There’s an opportunity for platforms and professionals alike to create user-friendly and expert-backed online quizzes that actually help couples foster intimacy after the honeymoon phase has ended — when most dating apps and matchmakers consider their job done. 

“The more people focus on emotional well-being, communication, and relationships, I believe that tools such as quizzes and check-ins will begin to feel less ‘therapy adjacent’ and more like a normal way to stay connected, like a ‘relationship tune-up,’” Lees told us. 

“Quizzes and check-ins will begin to feel less ‘therapy adjacent’ and more like a normal way to stay connected.”

Now, ZipHealth doesn’t corner the market on intimacy quizzes. There’s an abundance of self-help resources and “What is your attachment style?” quizzes online, all with varying degrees of expertise and helpfulness. 

For example, Verywellmind is a popular source for expert-reviewed relationship advice, including quizzes. And SyncWithLove turned the “quizzes spur real connection” concept into a full-blown app that promises to provide more than 200 “romantic, playful, and meaningful questions” for couples. 

By channeling its expertise into a quiz format rather than a standard article, ZipHealth is signalling an emerging trend toward short-form, interactive tools that promote introspection. In other words: Quizzes that make learning new things fun and rewarding are especially valuable to daters.