The Scoop: Jecca Blac is a trailblazing makeup brand that highlights the beauty needs of the transgender community. The Correct and Conceal Palette was designed to cover blemishes and beard shadow, so trans women can put their best face forward at all times. Whether they’re going on a first date or celebrating a special occasion (Trans Day of Visibility is March 31!), trans individuals can show off their style and confidence with the help of Jecca Blac’s cruelty-free and gender-inclusive makeup line.
Entering the dating scene can be a nerve-wracking and ego-shaking experience for anyone, and it’s especially daunting to transgender singles. Even setting aside the disturbing statistics about harassment and violence, people who are transitioning, genderqueer, or nonbinary can struggle with their self-esteem and may not always feel good about how they look.
Fortunately, we’ve seen a growing number of transgender allies take action to change the narrative by creating positive and empowering resources geared toward the LGBTQ+ community.
Jessica Blackler started a makeup line called Jecca Blac to uplift trans individuals and give them the tools to discover their style, sass, and beauty.
Jessica has a background in makeup artistry in film and television. She flipped the script on the traditional beauty industry a few years ago when she started offering makeup lessons for trans women. Her private studio became a safe space for women to hone their look and learn new skills.
By working closely with trans women, Jessica gained an appreciation for the challenges they face and the shortcomings they encounter in the beauty industry. Jessica set out to help by launching the Correct and Conceal Palette, which is the first makeup concealer designed specifically to cover up beard shadow. This product was named the Best Concealer of 2020 at the Beauty Bible Awards.
Jecca Blac started her makeup line with a groundbreaking concealer, and now it has expanded to include lipsticks, pigment pots, primers, and palettes that can suit all types of skin tones. Every product in this gender neutral line is vegan and cruelty-free. The Jecca Blac team has put in a lot of hard work to ensure its makeup products consider the needs of makeup wearers of all gender identities, shapes, sizes, pronouns, abilities, and ethnicities.
If you’ve got a special date night lined up, you can add some color and confidence to your look by drawing from the Jecca Blac line.
“Confidence comes from within,” said Maxine Heron, a trans woman who works at Jecca Blac. “Take time with your getting ready process to make sure you’re as comfortable within yourself as you can be! Take pride in yourself, be your most authentic version of you — consider makeup a step to express your true self on your exterior.”
Celebrating the Beauty of Cisgender & Trans People
Jecca Blac has built a comprehensive online store of makeup products that vary in color and style. Its flagship product, the Correct and Conceal Palette, remains one of the best sellers in the line. This versatile product can brighten the skin underneath the eyes or conceal a slight beard shadow on the chin.
The Sculpt and Soften Palette offers individuals yet more control over the contours of their face. The product can be used for highlighting a person’s cheekbones or slimming the jawline. Every purchase includes a complementary 34-page booklet detailing how to make contours that work for you.
Jecca Blac has a host of products to equip singles on their predate makeup routine. The Play Pots are especially useful for playing with colors on one’s face. These cream-based pigments can be added to the eyes, lips, or cheeks for a pop of color.
The makeup line also includes Long-Lasting Lipsticks available in four shades, Primers that can be applied to every skin type, and Liquid Corrector to put a final touch on the delicate areas underneath the eyes.
Jecca Blac has two shades of Glow Drops — rose pearl and champagne. The former is subtle and sheer, while the latter is bold and shimmery. Both shades of Glow Drops Primers can be applied as a highlight to the face and body when completing a date-night look.
Another great tool in the makeup line is the Blur and Matte Primer, which excels at blurring uneven skin textures. Makeup wearers can use it to cover up their pores or beard shadows and have a full coverage base that gives the impression of a smooth and even color.
Finally, for makeup wearers with dry or flaky skin, Jecca Blac offers Hydrate to maintain and replenish moisture levels on the skin. Hydrate comes packed with fatty acids and ceramides that moisturize and soften the skin. One reviewer said Hydrate was great for everyday use, adding, “This is such a good primer for someone who doesn’t have time for skincare and wants makeup to last!”
Inclusivity is at the Heart of This Unique Makeup Line
The Jecca Blac customer base represents a rainbow of personality, style, and heart. Makeup wearers of all types have been drawn to the makeup line’s inclusive and empowering message. And many of them also appreciate the vegan and cruelty-free formulas that go into every product.
Throughout her career, Jessica Blackler has made it a point to reach out to individuals who feel neglected or overlooked by the mainstream beauty industry. Her makeup brand puts trans issues front and center, shining a light on an important facet of beauty and self-care.
“Our forward-thinking gender free-approach puts an emphasis on celebrating ALL makeup wearers,” Maxine told us. “We started with makeup lessons for trans women and still pride ourselves on maintaining our brand as an educational safe space for people transitioning.”
Jecca Blac has earned praise from beauty lovers in the LGBTQ+ community and beyond. Anyone who celebrates individuality, diversity, and free expression will find a lot of love and support within this brand.
Jessica Blackler has become a leader in the trans beauty space, and she has used her platform to give back to the community by supporting LGBTQ+ charities and working closely with trans influencers.
It’s second nature for Jecca Blac to consider the needs of the trans community because many of its members are part of that community themselves.
“One of my favorite aspects of my role has been running our makeup assistance service,” said Jim Read, a transmasculine person who joined the Jecca Blac team in October 2020. “It honestly warms my heart to know I’m able to help others feel more comfortable in their own skin through makeup.”
Maxine started working at Jecca Blac in the summer of 2020, and she has embraced the opportunity to raise awareness and support on behalf of the trans community. She said she feels lucky to work for a brand that has such strong core values and such a dynamic and creative team.
Jecca Blac’s Beauty Products Are Made For You
Makeup isn’t just for one gender or one age group or one skin type. It’s for everybody. Jecca Blac is an inclusive new makeup line that recognizes the diversity of needs in the world of beauty. Some of its customers are trans and want to look their best in a dating profile picture. Others are cis and want to bring more color to their makeup collection while supporting a progressive cause.
Looking ahead, the Jecca Blac team aims to further strengthen its alliance with the LGBTQ+ community. One of its biggest projects is to host the second annual Trans Festival (the first took place in London in February 2020) and celebrate a return to normalcy in the post-COVID world. Due to the uncertain state of the pandemic, Jecca Blac has not set a date for its next Trans Festival.
Jecca Blac represents a new generation of makeup products that offer a varied selection and an empowering message that is more than skin deep.
“We want to create space for all makeup wearers to feel comfortable and free to express themselves,” Maxine said. “Our entire line is about celebrating you.”