The Scoop: Longstanding matchmaker April Beyer is interested in how technology can augment traditional matchmaking services. She has been a pioneer in this area, exploring new ways to reach people and build connections. April has already upgraded her exclusive matchmaking firm LEVEL with a highly technical matching system that has proven effective at pinpointing compatibility. Now she’s intent on giving her social media platform an upgrade and using it to attract singles to her brand. In the last few months, April has begun hosting informative Facebook Live events on her official page. During these engaging 40-minute videos, April encourages singles to ask her questions as she speaks off the cuff about important dating issues, including age-gap romances, ghosting, and dating burnout.
April Beyer makes it a point to stay at the forefront of the matchmaking industry. As Founder and CEO of LEVEL, she continually brainstorms ways to take her premier matchmaking and dating coaching services to the next level. She and her team have devised many innovative techniques, including a state-of-the-art match algorithm that seamlessly blends technology and intuition, to support, advise, and connect singles.
Throughout her career, April has spent countless hours dissecting the dating scene. She has traveled across the country to give speeches on hot topics in the industry. She has written and published self-help articles and offered herself as a coaching and matchmaking resource to singles of all ages.
April has touched many people’s lives through her work, but she told us her biggest impact comes when she can sit down and have a personal conversation with singles. Typically, the best way to build those personal connections is face to face, but modern technology has given her an avenue into the homes and hearts of thousands of singles across the country. All she has to do is log in and start broadcasting on social media.
In an effort to engage her online audience, April has begun hosting Facebook Live events every Wednesday. She uses these Q&A sessions as an opportunity to share vital information with singles and connect with them in a personal and organic way.
“Hearing their unique experiences and responding directly not only has a greater impact, but it creates a bond and trust,” she said. “Facebook Live is a way for me to help more people personally and also give others the opportunity to learn from others.
Her Active Social Media Presence Gets People Talking
Backed by over 20 years in the industry, April has a wealth of knowledge in the dating and relationship space. She has spent years doling out pragmatic advice to her clients and helping them solve dating problems one at a time, and now she wants to expand her reach by using the power of social media.
April’s official Facebook page has become a go-to resource for singles looking for dating tips. Every Wednesday at 12:30 p.m. PST, the matchmaker hosts a live Q&A on Facebook. These interactive videos typically last 30 to 40 minutes.
“Viewers from all over the world chime in with comments and questions,” she said. “I strongly encourage questions and answer each one that comes in!”
By engaging in an active dialogue with her audience, April builds trust in her authority and shows that she cares about helping singles.
The live events allow the matchmaker to shed light on important issues in the dating world, including self-esteem, age range, relationship readiness, and ghosting.
April’s Facebook Live events have slowly created a sense of community among LEVEL members who want additional feedback and advice. They come together to learn and grow at the same time, and it’s an overall powerful experience for everyone involved.
April said she plans to continue hosting weekly Facebook Live events because they have been so impactful and widely viewed. Already, matchmaking and coaching clients have mentioned the videos as helpful and inspirational tools on their dating journey.
A Values-Driven Approach to Dating Yields Great Success
Whether she’s giving first date tips or recommending casual ways to break the ice, April’s down-to-earth coaching style makes the whole dating process seem less intimidating and burdensome. Her tagline on her website is “Advice you’ve never heard before” because she views dating from a fresh, eye-opening perspective.
Active on multiple platforms and channels, this seasoned matchmaker offers practical advice and concrete resources designed to get singles off the bench and into the game.
“April has a genuine warmth and deep perception into emotions of both men and women.” — Sarah, a 34-year-old LEVEL client
“I’m a professional matchmaker and dating coach, but I don’t believe people need to be trained how to date,” April said. “They need to be reminded that dating is just relating.”
April has become a leading matchmaker and sought-after dating expert thanks to her effective and values-driven approach to matchmaking. LEVEL’s personal matchmaking system has seen unprecedented success — 89% of clients have met someone special and gotten into a relationship after working with the matchmakers.
“Your personal approach is one of the reasons your matchmaking is so successful.” — Katie, 29-year-old LEVEL client
By blending hands-on guidance, time-tested experience, and high-tech tools, April has helped hundreds of singles improve their dating lives and reach their relationship goals.
“People are usually surprised to hear my advice is very easy to process and follow,” she said. “Most guidance people get are from friends and family who want to support them, but have no experience in dating other than their own. I’ve been coaching one-on-one for over 20 years, so the advice I give is grounded in logic and a great deal of experience.”
April Leverages Her Expertise Into a Global Following
April is a level-headed guide for singles in search of a romantic partner. She has spent her career counseling clients on what to look for in a partner, how to present themselves on a date, and how to improve their interpersonal skills. Now she is bringing that expertise to a wider audience on Facebook Live.
By capitalizing on the far-reaching potential of social media, April intends to grow her influence and audience one video at a time. These live broadcasts give her the opportunity to engage with singles on a personal level and hear what’s on their minds. She can answer their questions, calm their concerns, and propose solutions to their issues in an easy-to-understand format.
It works as a two-way street. As singles learn from her, April said she can also learn how to better serve them and use those insights to design dating services that will meet their needs in a modern and fast-changing dating scene.
“My goal is to get people to be more open, transparent, and brave about their dating lives,” she said. “Facebook Live gets people out of their head and listening or responding in real time. When we hear the stories of others that are in the same boat or struggling with similar issues, it takes the fear and shame out of it.”