“No Sex Monday”: App Encourages Singles To Focus On Their Careers

It’s Monday, which means three things: A few extra hits of the snooze button, an extra-strong pot of coffee, and, if you’re a member of the elite dating platform MillionaireMatch, it means no sex. 

Well, not literally. On “No Sex Monday,” MillionaireMatch temporarily pauses every member’s ability to ‘like’ and send messages to potential new romantic connections. 

Daters can continue to scroll through profiles and chat with existing connections, but they can’t make any new matches. 

It’s the dating app’s way of helping career-minded singles balance their professional goals with their romantic goals. 

“This isn’t about limiting social or romantic expression — it’s about adding meaning to it,” according to the app. 

This unusual business strategy highlights how MillionaireMatch, as well as other elite dating platforms like The League, Raya, and EliteSingles, caters to a niche community of affluent, high-achieving singles who value professional ambition and financial success. 

It sends a clear message to its users and to the dating industry at large: Daters who seek professional fulfillment are valued just as much as those who solely seek romantic fulfillment. 

A Niche Community of Ambitious, Career-Driven Daters 

MillionaireMatch emphasizes how No Sex Monday is meant to help users get off their phones so they can focus on their careers. 

The app reminds users that the weekends are for socializing and digital connections. Monday, on the other hand, is for achieving professional and financial goals. 

Not everyone on a dating app is willing to drop their responsibilities for a potential match. 

MillionaireMatch and other dating platforms for professionals are specifically for people whose romantic ambitions are matched only by their career ambitions.

EliteSingles boasted approximately 381,000+ new members every month in 2018, with 85% of these members having an above-average education. 

Raya, widely known as “the dating app for celebrities,” is tight-lipped about its own membership numbers, but it told The New Yorker in 2021 that it expected to receive at least 1 million applications by the end of the year. 

That includes celebrities and non-celebrities alike.

As niche as these platforms may be, love seekers are clearly on the lookout for apps that prioritize exclusivity as well as high professional, educational, and financial standards. 

MillionaireMatch fosters a community of like-minded individuals who are as focused on achieving career goals as they are on finding love. 

Since the dating platform is specifically designed for affluent singles, the app’s users value hard work and financial success, and most likely seek out these qualities in potential matches. 

The Data Supporting Work/Love Balance 

A 2023 study by the dating platform Zoosk backs up the theory that daters with high career ambitions seek similar qualities in potential partners. 

In fact, these daters may even have an edge on the apps: 87% of women and 75% of men agreed that being career-driven is an important quality. 

When MillionaireMatch pauses likes, messages, and “winks” on No Sex Monday, it isn’t trying to dissuade users from using the app. Instead, it’s encouraging them to dig deeper into the matches they’ve already made. 

The time the user would’ve spent seeking new matches is spent deepening existing connections — and on making their professional and financial goals a reality, which in turn makes them more attractive on the elite dating app. 

In fact, 71% of surveyed women said it’s attractive when their date has a good job, and 49% of men agreed. 

A majority of surveyed millennials also think that having a good job increases a date’s attractiveness (77% of Millennial women and 60% of Millennial men, to be exact).  

No Sex Monday responds to a growing desire among young and middle-aged daters alike to create a more balanced work/life — or work/love — balance. 

Zoosk’s study reflects this, as 97% of singles said that work/life balance is important to them. 

Case in point: 60% of singles told the dating platform that they have no interest in dating a workaholic.

Zoosk even determined which work-related buzzwords generate the highest response rates. 

The word “doctor” received an increased response rate of 28%, while the word “accountant” received an increased response rate of 30%. 

“Teacher”, “coach”, and “architect” all increased the user’s chances of receiving a message by more than 40%, and “entrepreneur” had an increased response rate of 59%. 

“Designer” had the highest increased response rate of 78%. 

Even the word “ambitious” made an impact with an increased response rate of 38%. The more implied power — and stability — the word carries, the higher the engagement. 

Zoosk’s study shows that people are just as allured by ambition, success, and job stability in their love lives as they are in their professional lives. Just look at The League.

The ‘Millionaire Dating Industry’ Continues To Grow 

The League is an elite platform colloquially known as “the Harvard of dating apps” because users must go through a rigorous application process to become members. 

Although it has tried to distance itself from its reputation as a “rich kid” app, The League has built its success on its exclusive membership of high-achieving, goal-oriented people with high professional and romantic standards. 

A standard subscription on The League is $99/week, and a VIP membership costs up to $30,000/year.

In 2023, founder and CEO of The League, Amanda Bradford, spoke to CNBC about one of the app’s new features, GoalMates. 

“You can put five different goals, and we match you with people that have the same goal, like climbing Machu Picchu or doing a triathlon,” she said. 

Bradford said people want to make romantic connections based on shared goals, not only shared interests. “The working theory is that it’s a better way to match people, rather than height, age, education.” 

There’s a similar strategy behind MillionaireMatch’s No Sex Monday. It operates on the theory that goal-oriented daters will respond favorably to features that support work/life balance as well as career-driven individuals. 

It’s a theory that seems to be working, if MillionaireMatch’s 5+ million members are any indication. 

“We invented the millionaire dating industry and continue to explore social models that reflect the lives of high-performing individuals,” said Dani Johnson, a spokesperson for MillionaireMatch. 

“True success isn’t just about finding love — it’s about living with purpose and making an impact.”