The Scoop: Many women get frustrated when they run into dating or relationship problems — especially when it comes to understanding men. Dating and Life Coach Gregg Michaelsen provides valuable advice to help those women find lasting love. He recommends they focus on their own self-confidence so they can grow into stronger, more independent women. Gregg has written more than 30 books on the subject, and said that confidence is the key to attracting high-quality men.

Women may need help with a variety of relationship situations. Some are looking for a high-quality man to date, while others want to improve the lackluster romance in their relationship or get back with an ex.

All of those situations require women to have a deeper understanding of men — and themselves.

Dating and Life Coach Gregg Michaelsen offers advice to help women improve in the areas they need to attract long-lasting love.

“Teaching women about understanding men is what I love to do,” Gregg said. “Love is a game, but when you know how to play it, it’s less of a game.”

Gregg Michaelsen logo

Gregg Michaelsen teaches women how to better understand men through his coaching services.

The key to winning, according to Gregg, is for women to develop a level of confidence that goes beyond the confines of a relationship. They should have so much going on in their life, and such a fascinating story to share, that men paying attention will be mesmerized.

Women can use Gregg’s methods to engage in flirty body language, try online dating, and pursue relationships in other ways while seeing more success.

“You don’t go after the guy to find your happiness,” Gregg said. “I don’t care if you’re 45 or 70, create a story, have a vision in life, pursue hobbies and passions, and become good at things. Then, you naturally attract guys.”

Gregg has written more than 30 books, published online courses, and offers one-on-one life coaching for women. His goal is to teach them how to create their own story and understand how men will react. He’s sold more than 250,000 books so far, and he answers emails daily from women who seek advice about attracting men.

Gregg Learned About Life Coaching Early On

Gregg is the youngest in his family and has three older sisters. Coaching came into his life early on as his father was a life coach before that was even a term.

“Dad had a company called Leadership Attitudes. So, affirmations, goal setting, and visualizations were part of how I grew up,” Gregg said. “The table was set for what I was going to do.”

He was always the guy friends would come to when things weren’t working out in their relationships. When one friend showed up at his house with blue bins filled with his belongings after the divorce, Gregg decided to create a website and start offering relationship advice.

At first, he focused his professional coaching on men, but it didn’t take long for him to realize that most men weren’t interested in talking about their problems. Instead, he saw how women needed help understanding the way that men operate. They were the ones seeking his dating advice, so he decided to work exclusively with women.

There was another personal reason why he was uniquely positioned to work with women — especially those stuck in bad relationships. When he was in his 20s, he said he was the guy who treated women badly, so he knows the motivations and methods some men use.

“I was that prick,” Gregg said. “I’m not proud of that, but that is what motivated me. Who better to hire to avoid something that I was before? That’s a huge advantage. Now I help women, and that makes me feel so good.”

Books Offer Straightforward Advice

Over the years, Gregg has published more than 30 books geared mostly toward women between 35 and 55. He often works with widowed or recently divorced clients who have been out of the dating scene for a while and have a lot to learn about how modern men think.

“I encourage women, through my books, to contact me. I get 30 to 40 emails a day, and I coach women through their questions,” Gregg said. “I help a lot of people that way, and it allows me to know exactly what is going on, where the friction points are, and what to write about.”

He also has an active social life and enjoys going out on the weekends. He talks with both men and women and studies dating styles and issues.

Screenshot of some of Gregg Michaelsen's books

Gregg Michaelsen’s books aim to give women confidence and attract long-term partners.

One of his most popular books is “To Date a Man, You Must Understand a Man,” and it’s all about teaching women how to understand the men in their lives.

“Men love differently. We’re not comfortable saying ‘I love you,’ but show our love by taking out the garbage, fixing things, and protecting you,” Gregg said. “It’s all about understanding men, and my core reader wants to know how a man thinks. We text differently, and we communicate through actions,” he said.

His goal is to increase women’s confidence by showing them that the confusion that comes from not understanding men isn’t their fault. They need to stop blaming themselves when relationships fail and instead turn their attention back to their self-confidence.

The Online Courses Can Boost Confidence

During the COVID-19 pandemic, Gregg said he’s received many emails from women who are depressed about their love lives. He said he enjoys helping them improve their self-esteem and self-love. He also encourages them to seek professional help from a therapist when appropriate.

“Who better than a life coach to cheer them on and be there when they need someone,” Gregg said. “The pandemic has impacted many people, especially singles with depression.”

He works with women worldwide through video conferencing, and his coaching style is that of a trusted confidante or older brother. Gregg never belittles or berates clients. Instead, he asks relevant questions and spends time crafting answers.

He’s seen many of his clients and readers find success over the years. One of his favorite stories mirrors the movie “Fried Green Tomatoes,” in which a woman was headed for divorce. She was being taken for granted and blamed herself.

Gregg helped her realize the problem was that she made her man her hobby rather than find other things to focus on. So, she started creating a social life for herself — which, at first, was lying about her friends and visiting her mother.

But soon, she started exercising and meeting new people instead of simply cooking dinner and mothering her husband. She ended up turning the marriage around for the better.

“Every time I see an older couple, I have to talk to them and know their secret,” Gregg said. “It’s always the same answer. She smiles like a fox, and the guy says, ‘I’ve never caught her; I’m still trying.’ She has a mystery about her. When you can bring that to a relationship, that changes everything, and the guy won’t even know what you’re doing. It can always be like it is in the first three months.”