The Scoop: Single men who date with confidence often make sure they are stepping out in stylish, sophisticated clothes. Slouchy shorts and casual T-shirts won’t do, especially if they want to make a great first impression. Many turn to Sebastian Cruz Couture for handmade looks that help them stand out. Sebastian Cruz Couture’s high-quality fabrics and designs are popular with clients and on social media. The designer is also a favorite choice among wedding parties.
Fashion is something that many single men value to feel attractive and confident when it’s time to head out for a date with a special someone. And men who choose their outfits from Sebastian Cruz Couture know they will always look good.
Sebastian Cruz Couture outfits men in entire ensembles, complete with dinner jackets, shirts, vests, and pants in classic yet modern styles. The brand, which also has a sizable Instagram following, is well-known for its extensive line of bright and structured pocket squares.
Men who know they look good are naturally more confident, whether they’re on a first date or saying “I do.”
“We design everything you see and show people how to wear it,” said Cesar Cruz, Co-Founder of Sebastian Cruz Couture. “Our customer base is extremely loyal to us because of our business model. It’s a blessing what we have, and the day it becomes work is the day I take a back seat. In the meantime, we are doing what we love to do.”
The global design shop launched in 2017 and dresses a wide variety of celebrities in its evening attire. Sebastian Cruz Couture designs are especially popular with actors and professional athletes who know all eyes are on them when they go out. The company aims to help men make a powerful statement by simply walking into a room.
“We let men speak without saying anything,” Cesar said.
Sebastian Cruz Is Named After the Founder’s Son
Cesar said the idea for his brand started back in 2012 as he and his future wife, Natasha, prepared to get married. He said she suggested the couple embark on a company in the fashion space. He had almost a decade of experience in the ecommerce space and was willing to give it a try — but he wasn’t sure what niche they would target.
Around the same time, Cesar went to pick up one of his custom suits from the tailor when he saw the owner’s daughter. She was hand-crocheting pocket squares, and Cesar was impressed with the quality and design.
“It caught my attention because I noticed a lot of people were trying to wear their pocket squares sticking up, and none of the fabrics out there allowed for that,” he said. “So, I purchased a few for my wedding.”
While he thought perhaps he could work with the daughter to provide pocket squares for the new online store, he said he knew she wasn’t as ambitious as he was. He had to create something on his own to branch beyond the local customer base.
“I showed my wife that evening and said, ‘Babe, if you can find someone that can make these for us, we have something to sell online,’” he said. “The following day, she found someone.”
At the time, he’d already amassed a loyal Instagram following by sharing outfit inspiration for forward-thinking men who wanted to dress classy and pay attention to style details. When the company launched, they decided to name it after a son they planned to have in the future.
Designing Viral Looks For Trendy Men
By 2016, the team at Sebastian Cruz Couture moved on from pocket squares and started to design the company’s first jacket. It was an instant hit when Cesar shared the look on Instagram, and the couple was forced to quit their other work to focus on the new company. In the first year, it broke seven figures in sales.
Sebastian Cruz Couture provides complete looks that men can purchase without worrying that something won’t work. Cesar also said he wants the company to educate customers and provide tips for dressing well and looking their best.
“We educate people on the importance of image and dressing well and show how that can impact their life and perception,” he said. “We inspire with our social media content. Whether the person buys from us or not, they can look at our social media and get inspiration on how to dress.”
The most popular aspect of the website is its Shop the Look section, which makes it easy to move from browsing on Instagram to getting everything shipped.
“We are known for selling the complete head-to-toe look. They add those looks to their cart and check out,” he said. “I don’t know of any other brand that offers that.”
Cesar said his typical client is an entrepreneur and world traveler who understands the power of image in his success. He said the men who wear his looks are sometimes surprised by the number of compliments they receive.
He added that looking sharp doesn’t mean someone needs to feel overconfident.
“We are about that person that looks 100% but also loves to help people, give back, and change peoples’ lives,” he said. “That’s what our brand is all about.”
Sebastian Cruz: Dressing Well Starts With Attention to Detail
Cesar said his wife, who is also the company’s Creative Director, comes up with all of its designs. He said she had dreamt of being a stylist since her youth, and together they share her dream with people throughout the world.
The quality and the detail make the difference, Cesar said. A fresh look can tell a story and share the values of care, ambition, and patience with anyone who sees it. And when a man looks and feels good in an outfit, he’s more comfortable on date night.
“You can tell right away our garments are not something you would just pick off the rack,” he said. “Good things take time.”
He said the classic look, which may include shoes, cufflinks, scarves, belts, bowties, or neckties, never go out of style.
Customers can only purchase the looks online, and men can visit their local tailor to ensure everything fits perfectly. With its direct-to-consumer business model, Sebastian Cruz Couture is well-positioned to keep growing in the ecommerce industry.
“We ultimately want everyone to see our brand’s symbol and know what that product or service stands for,” Cesar said. “We educate, inspire, and empower. This life, for me, is all about building something with meaning and sharing successes with others who value it.”