The Scoop: Jumio offers end-to-end identity verification and authentication solutions that can make online communities safer and more user-friendly. Dating sites and apps can use Jumio’s AI-powered technology to fight fraud and authenticate dating profiles accurately and seamlessly. Jumio’s verification solutions check government-issued IDs against real-time selfies and ensure users are who they say they are.
In 2010, a group of online security experts saw an identity crisis building in the online world. They wanted to solve the issue of digital identity verification in a way that made sense. Instead of having users contrive secret questions and answers about their mother’s maiden name or first pet, these entrepreneurs anchored online identity to a valid, government-issued ID and a recent selfie.
Jumio or “Just Use My ID Online” was born.
“Jumio’s mission is to make the internet a safer place by protecting the ecosystems of businesses,” said Dean Nicolls, the Vice President of Marketing at Jumio. “Fundamentally, we’re in the business of verifying that someone is who they claim to be online.”
Today, Jumio uses cutting-edge identity verification and authentication services to cut through the lies and deception that can harm online communities. By connecting online profiles to real-world identities, the company has ushered in a new age of trust and security on the web.
Jumio’s online verification services have bolstered a variety of industries, and it has the potential to make the online dating scene much safer.
When building a strong membership base, dating sites and apps must cultivate trust with users and ensure they feel comfortable putting their hearts — and their personal information — on the line. Thanks to its authentication tools, Jumio can do a lot to help dating platforms maintain a highly reputable community of real people.
“I think what’s super important with any online community (most notably dating sites) is that the ecosystem is predicated on trust,” Dean said. “Trust must be the epicenter for growing their membership, and trust starts when a new account is created online and you take the extra steps to make sure that someone is who they claim to be.”
Face-Based Biometrics Verify Customers Online
Jumio started as a thought experiment in Vienna, Austria, and now its iron-clad verification system has taken the world by storm. The company headquarters is currently in Palo Alto, and it also has offices in India, Colombia, the U.K., Canada, and Singapore.
Whether it’s tackling fraud in a financial service, a gaming platform, or a dating site, Jumio is committed to addressing safety concerns and verifying online communities of all shapes and sizes.
Jumio offers five identity verification solutions that offer various layers of security. Jumio ID Verification verifies government-issued IDs in real time. It uses machine-learning technology to detect digital manipulations of ID images, content (name, address, date of birth, etc.), and face photo replacements. Simply put, it can catch fake IDs and prevent identity fraud.
Jumio Identity Verification takes the process one step further. The service not only checks government-issued IDs for fraud, but it also requires the user to take a selfie and submit it in real time. If the selfie does not match the ID, the profile will be flagged as fraudulent. Jumio’s face-based biometrics are hard to fool, and these security measures can bring added validity to an online community, such as a dating site.
“If you want to create a great dating site, start by cementing trust with your users,” Dean pointed out. “Identity verification goes well beyond traditional authentication methods to deliver a significantly higher level of assurance and establish a trusted digital identity.”
Dating apps can also use Jumio to verify that the correct user is logging onto the platform. Jumio Authentication establishes identity in real time by comparing a selfie with a valid government ID. Every time the user logs in, they’ll be prompted to submit a selfie, and the system will create a 3D face map and compare it to the ID. If it matches, the service will unlock the digital profile instantaneously.
As far as security measures go, Jumio Screening is particularly useful during the onboarding process. This solution combines KYC-compliant ID verification with automatic AML screening to spot online customers who are on global watchlists and can potentially pose a threat to the community or online service.
Finally, Jumio can establish proof of address by scanning documents (utility bills, credit card statements, etc.). Jumio Document Verification promises 100% extraction accuracy, even when documents are crumpled.
Online Security Experts Analyze & Identify Threats
Love is never a risk-free proposition, but online daters shouldn’t have to worry about scammers and thieves taking advantage of them on a dating site or app. It’s a sad circumstance when a single person opens his or her heart and falls prey to a deception. In 2018, Americans lost $143 million to online dating scammers, which is roughly four times as much as the $33 million lost in 2015.
Fortunately, Jumio can partner with dating sites and apps to make online dating fraud a thing of the past. Its verification processes can eliminate unsavory characters and create a safe space for genuine people to get to know each other.
From catfishers to cybercriminals to sexual predators, many threats can potentially hamper the user experience on a dating platform, and it’s in everyone’s best interest to nip these threats in the bud.
“Increasingly, dating sites have to take a deeper interest in the trust and safety of its users,” Dean said. “The way that sites can cultivate a safer ecosystem (and ultimately a stickier site) is to start really verifying the digital identities of its users.”
Jumio’s comprehensive verification system can help dating platforms stop scammers, catfishers, and bots in their tracks. By corroborating identities against passports, driver’s licenses, and other government-issued IDs, these solutions can ensure only people who are who they say they are can access the platform.
Plus, Jumio can use its selfie-taking process to conduct a liveness check, meaning the user is physically present and not being misrepresented by someone else. Jumio relies on AI, machine-learning, and human security experts to analyze more than 200 million documents and ensure users are legit.
“The selfie requirement with liveness detection is a powerful disincentive to would-be fraudsters and cybercriminals because it means they have to provide a picture of their own likeness to the dating site they’re looking to defraud,” Dean said. “This level of authentication goes hand-in-hand with establishing online trust.”
A Potentially Hazardous Dating Scene Made Safer
In February 2019, the U.K. government responded to claims about child exploitation on dating apps by investigating Tinder and Grindr’s age-checking processes. These dating platforms are ostensibly for users 18 and older, but that hasn’t stopped certain underage members from slipping under the radar and getting into trouble.
Jumio can step in and solve this problem with its verification solutions. A 13-year-old would not be able to set up an account because he or she would not have the proper ID.
Dating platforms have a responsibility to protect users, and keeping underage children off the platform is important to the overall online ecosystem. Dating sites and apps can instill a level of trust with users by instituting reasonable checkpoints that strengthen its community.
Jumio offers a frictionless signup process that verifies users on the spot, and that can be a game changer for dating platforms seeking greater legitimacy.
“Our mission is to make the Internet a safer place,” Dean said. “Jumio is increasingly leveraging AI and machine learning to more definitively assess someone’s digital identity. This will help us convert good users and flag potential fraudsters and cybercriminals more quickly.”
Jumio’s team has worked hard to ensure its fraud detection will not slow users down nor impede signups. Jumio offers identity analysis that is accurate, fast, and user-friendly.
“What unites us is a passion to eradicate online fraud and account takeover,” Dean told us. “We know that we’re doing important work and we share a sense of purpose — it’s difficult to overstate how important this is to our culture.”
When Identity Matters, Sites & Apps Can Trust Jumio
In 2010, Jumio embarked on a mission to foster trust and safety in the online world, and its identity verification tools have impacted financial services, healthcare systems, and even online dating platforms.
Jumio supports tech companies in bringing greater transparency and authenticity to online members, allowing people to mingle without fear of fraud, scam, or catfishing. Dating sites and apps that use Jumio’s verification system can prevent fake accounts and fraudsters from gaining a foothold in the community.
After undergoing a quick yet thorough verification process, singles can start building relationships, and they can feel confident that their online crush is the real deal.
“We’re starting to see a few more dating sites take an active interest in identity verification,” Dean said. “Hopefully, the message has been delivered. Put simply, online identity verification should not be a nice-to-have — it has to be a must-have.”