The Scoop: Never Liked It Anyway is an online marketplace like no other because it caters to newly single individuals who are trying to get rid of mementos from a past relationship or marriage. The website facilitates the sale of wedding dresses, engagement rings, jewelry, and other random stuff that holds singles back from making a fresh start. Never Liked It Anyway offers a space of empowerment where people can recover after a breakup and find a way to profit from their situation.

Breakups are never easy. After a relationship ends, singles are left picking up the pieces of their former life while embarking on a new life. This can be emotionally difficult, but it can also be logistically difficult if an ex leaves behind a lot of unwanted souvenirs.

Never Liked It Anyway endeavors to solve this issue by providing a platform where newly single people can get rid of jewelry, clothing, accessories, and other random stuff that only serve as painful reminders of a past relationship.

Never Liked It Anyway logo

Never Liked It Anyway is an online marketplace dedicated to the post-breakup purge.

Annabel Acton founded Never Liked It Anyway to provide a support system for single people looking for a way to move forward and turn their breakup into something positive.

Annabel knows from experience how difficult the post-breakup transition can be. Years ago, she and her boyfriend broke up five days before Christmas. She had already bought a plane ticket to London in anticipation of spending Christmas with his family, and she had a pile of presents that no longer needed to be given in light of the breakup.

“I started thinking about all these other things I had that I didn’t want anymore,” she said. “They were all perfectly nice — but I knew I wouldn’t want them anymore. I mean, who would want to wear jewelry around my neck from an ex?”

The idea for Never Liked It Anyway started as a joke. What if there were a site to offload breakup baggage? But the more Annabel thought about it, the more sense it made. She looked around the web and saw a lot of bitterness and sadness in the breakup world, so she decided to take the opportunity to bring a more positive and lighthearted resource to this space.

“I wanted to make it playful and warm,” she told us. “Never Liked It Anyway is built around definitive action — sell something and use the money to buy something that will make you feel great!”

A Fun Way to Let Go of Baggage & Make Some Money

Never Liked It Anyway is run by a tight-knit team of passionate, optimistic, and creative women. Annabel works alongside one developer, two writers, and one business development manager to share a message of hope in the dating scene.

The online marketplace appeals to anyone coping from a breakup or divorce. Its seller platform provides a space where people can list items that serve as unwanted reminders of a past relationship. The listings run the gamut from a ketchup bottle to a wedding ring and engagement band.

Never Liked It Anyway has categories that include boys stuff, girls stuff, weird stuff, and everything else to accommodate all types of breakup detritus. Sellers list the real-world price and the breakup price as well as the price to ship in the U.S. or internationally.

Screenshot of Never Liked It Anyway

The sellers on this platform have no axe to grind with their ex — because they already sold it!

Never Liked It Anyway allows sellers to tell their stories while selling their ex’s stuff, and its listings can offer a cathartic experience as well as the opportunity for financial gain.

The listing includes pictures, an item description, and an explanation about why this item is no longer needed. Some sellers keep their explanations short and simple, while others go into more detail about their personal challenges and recovery process. Never Liked It Anyway also has a Bounce Back Plan section that asks sellers how they intend to spend the money they’ll get from the sale.

By requiring sellers to describe their Bounce Back Plan, the platform gives people the opportunity to think about how they want to move forward and improve their lives.

“We like to focus on the future,” Annabel said. “We love knowing that we’re helping people clear out their past to help fund their future.”

Annabel and her team are constantly looking for ways to grow and promote positive resources for newly single people. Never Liked It Anyway is currently working on a TV show and updating its book to provide more insights on how to recover from a breakup.

Turning Relationship Debris Into a New Beginning

Never Liked It Anyway has created uplifting resources to console, energize, and motivate singles to deal with a heartbreak as they enter a new chapter of their lives. The platform provides practical solutions and empathetic advice from experts in the breakup world.

“It’s a positive place that can remind you that you’re not alone. This really does happen to everyone,” Annabel said. “When we start taking action, we start to feel better and form new patterns of association. But sometimes, you need a little nudge to get you going.”

Cover of the "Never Liked It Anyway" book

“Never Liked It Anyway” spurs readers to seize the day and make something positive come from their breakup.

Never Liked It Anyway can provide that nudge with its breakup gifts and blog. The team emphasizes the importance of personal growth and encourages singles to heal by letting go of a past relationship.

The “Never Liked It Anyway” book offers a wreck-it-journal full of challenges that get readers to stop moping and start coping. Its pages offer fun trivia and relationship insights while recommending ways for newly single people to regain their confidence in the dating and social scene.

“Annabel has a way of helping you feel all-powerful and strong,” an Amazon customer said about the book. “Like getting back to who you were before that bad breakup happened is right around the corner. ”

Never Liked It Anyway reframes the post-breakup period as a time of transformation and self-discovery. Its experts recommend that newly single folks pick up a new hobby, start a new career, or pursue a passion to find new purpose in their lives.

Annabel said the team has heard many inspirational bounce-back stories from people who sell their breakup baggage and use the money to improve their situation or pamper themselves. Some sellers use the money to cover moving costs, pay for tuition, or finance a vacation.

One woman sold a Harley Davidson on Never Liked It Anyway and used the money to buy herself a car. The motorcycle was something she’d bought to bond with her ex, and, with the help of the retail platform, she became free to travel a different road in her own way.

Never Liked It Anyway Can Help Singles Move Forward

Annabel launched Never Liked It Anyway to make the post-breakup experience easier on the heart and the pocketbook. She has developed an online marketplace and other can-do resources to help singles pick themselves up after a relationship has ended. Never Liked It Anyway encourages daters to clear out the clutter from an old love and make room for something new to blossom in its place.

Never Liked It Anyway is all about moving forward, and the company has grown by leaps and bounds over the years by giving singles the opportunity to let go of their relationship baggage and bounce back with greater confidence and capital.

“We want to help people feel better faster,” Annabel said. “If we can make your heartbreak last six weeks, instead of six months, then that’s something our team can feel proud of.”