The Scoop: Spice of Life is an Australian dating site that keeps things simple. Its mission is to facilitate genuine relationships between as many people as possible, and every matching, chat, and safety feature supports that end goal. Since 1999, Spice of Life has welcomed online daters of all ages, orientations, and backgrounds and given them a safe space to mingle and fall in love.

When Ann Baxter visited online chat rooms for the first time in 1999, she was filled with overwhelming sympathy for the lonely hearts she met there. She was happily married, and it saddened her to realize how many of her fellow Australians were single and aching for human connection.

The Spice of Life logo

For the last 20 years, Spice of Life has provided a safe haven for Australian singles and couples.

Ann wanted to do something to help these singles find love, and her husband Robert gave her the push she needed. He encouraged her to start a business that would cater to the hopeless romantics of the world.

So, at a time when online dating was still a niche industry, Ann launched an Australian dating site called Spice of Life, and it took off.

Spice of Life attracted thousands of singles who yearned to meet someone special. Its authentic profiles, personalized service, and security features made online daters feel comfortable meeting new people and chatting with potential love interests. Although Spice of Life began as an Australian dating site, it has since expanded internationally to reach the U.S., the U.K., and other countries.

Now Spice of Life is celebrating its 20th anniversary, and love continues to blossom on the site all the time. Ann said she has heard from many couples who met and found love on the site, and it warms her heart to know she is making a difference in so many people’s lives.

“I’ve always believed that there is someone for everyone,” she told us. “The only problem is finding that special person, so my mission from then onward was to create a safe place for people to find each other.”

A Simple, Genuine & Safe Environment

Spice of Life is a small dating company with big ambitions. Ann started the dating site to create meaningful relationships between Australian singles, and she hasn’t wavered from that mission in 20 years.

“Our motto is very simple: Keep it genuine. Keep it simple,” she said. “We don’t pretend to be a huge empire or have all the latest bells and whistles either — our site is just easy.”

It’s true — Spice of Life pares online dating down to the essentials and offers a straightforward experience online. The site’s most unique feature is its matching system, which allows members to view singles who are looking for someone like them. This mutual matching section has been popular among active daters as it helps them encounter a lot of mutual matches with minimal effort.

Singles and couples of all ages, ethnicities, and orientations are welcome to join Spice of Life. The dating site caters to anyone seeking an authentic connection.

“Our members are from all walks of life but their goal is all the same, to find someone to share their life with,” Ann said.

Screenshot of Spice of Life

Spice of Life supports a private email system where users can chat anonymously.

Ann manually checks each and every new profile and photo added to the site, and many automated processes double-check the content to ensure no scammers slip past. This reputable dating site removes all unsavory individuals from the platform and bans their IP addresses so they cannot enter again.

Ann told us she feels duty-bound to protect her customers from harm on Spice of Life, and she does everything within her power to maintain a safe online environment. She even offers online dating tips to advise newcomers to the online dating scene and set them up for success.

“The real purpose and goal of Spice of Life for me is to ultimately connect two people for a lasting serious relationship and life commitment,” Ann said. “Our membership fees are very reasonable with great value for the money.”

Making Connections Since 1999

Spice of Life has been around for two decades now, and it has received many positive reviews in that time. Its greatest success stories come from couples who connected on the site and then formed loving relationships.

Pauline and Steve matched on Spice of Life and went on a coffee date to see if the chemistry was there in real life. They’ve been inseparable ever since. Pauline wrote to Ann to thank her for giving her the push she needed to meet a wonderful man. “Personally, I cannot even begin to explain my gratitude toward your site or the joy I feel every day,” she wrote. “It has changed and turned my life around.”

A Spice of Life member named Paul said he “met an amazing girl” on the site, and therefore no longer needed his online dating account. He added that Spice of Life was “the only dating site I trusted and was confident that the majority of profiles were real.”

“This is the best site that I have ever used, and I’m meeting so many nice people.” — Regina, a happy member

Belana said she had spent two years searching dating sites for a match until she found the one on Spice of Life. After meeting many different types of guys, she gained clarity on what she wanted and fell in love with someone special.

“Thank you Spice [of Life] for keeping the price low and all the help you have provided to me in the past,” Belana said. “I just love Spice of Life as it’s got that comfortable feel about it.”

Two other users found love on Spice of Life despite living hundreds of miles apart. She lived in Tasmania, while he lived in Victoria. But they said it was love at first sight, so they flew to meet each other and build a relationship. “Seven weeks later we are planning to get married. We are so happy it is indescribable,” the couple wrote in a testimonial. “If it was not for this site we would never have met.”

Ann said knowing that she’s helped so many couples get together is priceless to her. “No words can ever describe the instant buzz and excitement I get out of reading these testimonials,” she said. “It gives me so much motivation to continue providing a caring, genuine service to genuine, lonely people.”

Spice of Life Supports an Inclusive Singles Network

About 20 years ago, Ann was meeting singles in chat rooms and wondering what she could do to help them get in a romantic relationship. Today, Ann is the sole owner and operator of Spice of Life, an effective dating site designed to spark deep emotional connections between users.

Spice of Life has brought happiness to thousands of users who entrusted their love lives to the platform. Its straightforward and genuine features have led to countless dates, relationships, and marriages in Australia and abroad.

“For 2019, my goal and impact for the site is actually the same as every year — just to keep doing the job right for the good people and to try and get our website in front of as many people as possible, so more singles can find each other, which is a win-win for everyone,” Ann said.