Key Takeaways
- Hinge is addressing the growing demand for authenticity in dating apps with its D.A.T.E. series, which includes its new Profile Refresh Tips.
- Personalized features, like Prompt Feedback and Voice Prompts, help users make more genuine connections by fostering deeper conversations.
- Hinge is catering to Gen Z daters’ desire for actionable advice and emotional support.
In the dating industry, the word of the year — at least so far — is “authenticity.” Modern daters are frustrated not only with catfish and bots, but also with dating apps that fail to support their quest for authentic romantic connections. Hinge wants to be the exception.
Hinge recently published Profile Refresh Tips, which is a guide for Hinge users who want to improve their dating profile. The guide describes how specific app features can foster vulnerability and teaches daters how to embrace their authentic selves.
The guide was created by the same people behind Hinge Labs, an internal team of researchers and scientists.
Hinge Labs has stepped into the role of dating coach with its D.A.T.E. series. The series is dedicated to providing data, advice, trends, and expertise to users who want to find success on Hinge. The reports also address the health, wellness, and psychological needs of the average dating app user.
Hinge’s Profile Refresh Tips complement the D.A.T.E. series by helping users feel supported by the app.
Hinge is sympathetic to the plight of the modern dater. “Not everyone is great at knowing what to include on their profile, so Hinge is intentional to share expert advice and data-driven insights that provide them extra support with refreshing their profiles,” a spokesperson from Hinge told DatingNews.
The advice on the Profile Refresh guide comes from dating coach Logan Ury, who is also Hinge’s Director of Relationship Science, and part of Hinge Labs. Her background in psychology and behavioral science makes her uniquely qualified to speak on the power of authenticity in the dating world.
“Your profile is your chance to give people a window into your world,” she reminds users in the Profile Refresh Guide.
Hinge’s Personalized Features Helps Users Feel Supported
Hinge is known for its interesting prompts, which gives users the opportunity to show potential partners that there’s more to them than pretty selfies. The profile refresh guide clearly states which types of prompts don’t work.
Anyone who has scrolled through Hinge has most likely seen — and passed over — the profiles with one-word prompt responses, generic answers, and the same three trendy jokes. As an educational source, Ury made sure to explain why these types of prompt responses are no-gos.
“Express your personality and sense of humor in a way that feels authentic, not because you saw it somewhere else,” she advised.
One of Hinge’s educational materials is its Prompt Feedback tool, which generates personalized advice to people who need help sprucing up their prompt responses.
A spokesperson from Hinge told DatingNews, “The [Prompt Feedback] feature doesn’t tell daters exactly what to say or provide suggested language. Instead, it nudges people to share more about themselves in their own words so they can discover things in common with potential matches and spark deeper conversations.”
By encouraging the user to think deeper about their prompt responses, the Prompt Feedback tool helps Hinge users achieve the type of authenticity they crave. Hinge also highlights its Voice Prompt, Prompt Poll, and Top Photo features, each of which foster humorous and intimate conversations, as well as emotional connections.
With these tools, Hinge meets several of Gen Z daters’ needs: It provides actionable advice, and depressurizes a potentially overwhelming process. Perhaps most importantly, it offers real support to a demographic that has, in recent years, become disillusioned with dating apps.
Hinge’s spokesperson said as such to DatingNews: “With features like Prompt Feedback and Voice Prompts, we are able to support our daters with making a great and authentic first impression on others.”
It goes to show that young daters are open to receiving dating advice and customized support from their chosen dating platforms, especially if it leads to authentic romantic connections.