The Scoop: Bobbi Palmer was 47 when she got married, so when she says it’s never too late for love, she’s speaking from experience. This dating coach has walked the walk in the modern dating scene and is an inspiration to countless single women over 40. Her coaching business, Date Like a Grownup, speaks directly to the challenges and concerns faced by mature daters. Bobbi has spent years developing programs to support, advise, and encourage singles as they search for love and fulfillment. Today, she has decided to shift her business away from impersonal self-study programs and promote intimate group coaching programs that let single women around the world know that they’re not alone and that there is nothing wrong with them — there are just some things they don’t know yet. Bobbi’s Over-40 Love School has expanded her already tremendous community of women who learn and grow together.
Professional dating experts can find it difficult to put together marketing campaigns that are both appealing and realistic. It’s so easy to promise singles the moon. Buy this webinar series to master confidence. Take this course, and you’ll find love immediately. Just click, just read, just watch, and you’ll have all the answers — just like I do.
As a result, the dating industry can wear singles down with clickbait and overblown promises that come to nothing.
Dating coach Bobbi Palmer found that offering foolproof, get-love-quick solutions didn’t fill her soul or her bank account. She hated having to make bold claims to women she didn’t know and would never meet. She felt there had to be a way to sell coaching services with integrity and authenticity.
She asked herself how she could best serve single women over 40, and she began developing a plan to increase her influence and efficacy in the dating scene.
In the last year, Bobbi has stopped promoting home-study programs and live training sessions. Instead she has put her energy toward private coaching and creating group coaching programs where women can learn from her in a safe virtual space. Her goal is to offer an in-depth, personalized, yet affordable program that would truly set women up for success in the modern dating scene.
“I love to help people learn,” she said. “It’s what I’ve been doing professionally for 30 years. My favorite part is the personal connection that develops. I want to be able to see their lightbulb going on. I want to be able to cheer for them, and (figuratively) give them lots of giant hugs, and the respect they deserve.”
Over-40 Love School Delivers Useful Solutions to Singles
As a dating coach, Bobbi has to choose how to deliver her message to single women everywhere. Does she opt for private coaching? For 10+ years, her clients have gotten excellent results, but it’s expensive and limits her audience to just a few women. Does she produce dozens of self-study and DIY programs? There’s no personalization there. She could only communicate in broad terms and hope the client could work out the specifics for themselves. Not very effective.
Finally, Bobbi landed on intimate group coaching as the best way to reach as many women as possible with affordable and powerful dating advice and support.
“I had to let go of my fixation with creating and marketing all the products and mini-programs,” she explained, “and start focusing on delivering what I know 99% of women truly need…and what I am absolutely the best at delivering for my particular audience: real women over 40.”
Bobbi’s Over-40 Love School strikes the right balance between affordability, personalization, and life-changing results.
This coaching program presents Bobbi’s signature 6-Step Find Hope and Find Him System, which she perfected through decades of private coaching, in an easily digestible group format. It’s a six-month program packed with deep emotional insights. She prompts participants to work on themselves, get clarity on what they want, and, well, date like a grownup.
“This work is hard,” she said. “We go damn deep. It’s definitely not for sissies or women who are looking for a quick fix. And it’s only for women who are willing to take responsibility for their actions and outcomes.”
From learning to see their true beauty as a woman, to leaving baggage behind, understanding the difference between dating men versus boys, Bobbi’s step-by-step process has positively influenced women from all walks of life. The Over-40 Love School cohort includes 25 women committed to working on themselves together. They can get support in a private Facebook group or receive tips from Bobbi during live coaching sessions. They regularly meet in Zoom video conferences and discuss love, dating, sex, and relationships from an adult perspective.
Dating Like a Grownup’s Over-40 Love School fosters a judgment-free zone where women over 40 can address the unique challenges of dating in midlife. And participants love it. Bobbi’s attendance rate for her video conferences is about 75%, which is fairly high for opt-in coaching. Next year, Bobbi said she plans to offer retreats to further pamper and educate her audience.
“I blend training and office hours and we meet almost every week,” she told us. “This provides the personal attention they need, feeds me with the personal connection I need, and of course adds the benefit of collaborating and learning from like-minded women.”
Taking a Personalized Approach is Good for Business
When Bobbi got started in the dating industry, she was one of a handful of dating coaches. Now they’re a dime a dozen. She told us that’s great news for singles, but tougher for those wanting to build a business that serves them. The change in the industry has only reaffirmed her choice to focus on this niche where she has authority and can be most impactful.
Speaking to women over 40 is a natural fit for Bobbi because she has personal experience in that area. She was single in her 40s, but did the work it took to turn her life around, and she became a first-time bride at age 47. She can tell her clients that love at 40 is absolutely possible — because that’s her story.
“I have always wanted to focus on helping women over 40 find grownup love,” she said. “It changed my life in so many interesting and beautiful ways.”
Today, Bobbi sees clients as young as late 30s and as old as 70+. She told us that most of her clients are smart, progressive women who had focused on their careers and neglected their love lives for many years. Some have been through divorces, some widowed, and others have never married, but they all share years of self-doubt and a fear that they will live the rest of their lives alone.
Single women over 40 often feel isolated and like they are the only ones still single, but the Over-40 Love School connects them to women who are facing similar challenges and understand what they’re going through. Bobbi said many of her clients just need to feel that loving support to motivate them through tough times.
“In these times of cruelty, fear, and hate in the world, having the security of a loving and committed partner is more important than ever,” she said.
Bobbi’s new group coaching for women has been good for her (because it saves her the time and energy of constantly generating new, flashy self-help programs), it’s been good for her business (because its lower price point attracts a larger audience), and it’s been good for women (because they now benefit from expert guidance and a peer-to-peer support system).
“I am sincerely committed to helping women find love,” she said. “I have lived what they are living, so I know the pain and shame we feel being single at this time of life.”
Bobbi’s Guidance Helps Women Feel Safe, Proud & Hopeful
Over the past 10 years, Bobbi’s coaching business has grown primarily from referrals, word-of-mouth, and organic traffic to her website. While she has had success with online marketing, she has found that nothing sells her brand better than providing powerful content and having a happy clients tell others about her. So she has started focusing on building success stories rather than email marketing campaigns.
“People are getting really sick of the impersonal approach that standard internet marketing offers,” she said. “They are sick of getting hundreds of emails reminding them of their pain and promising them the world for just $97.”
Instead of telling potential clients she can solve their problems herself, Bobbi publishes hundreds of testimonials showing her awesome impact on women all around the world.
“I learned so much about myself and about what I wanted in a man while working with you. Thank you for such an amazing gift. See you at my wedding!” –Jeannette T., a 46-year-old single
Throughout her career, Bobbi has differentiated herself by empowering women over 40 to not only find love but to feel deserving of it. “My women have to feel like I’m a real person who wants to help real women,” she said. “In order for my audience to say ‘yes’ — to open their minds, hearts, and wallets to me — they need to feel complete trust. They need to feel safe.”
Bobbi’s mission is to inspire hope in her clients and offer them the compassionate support they need to heal and grow. She gets great satisfaction from seeing her clients go from feeling hopeless to feeling hopeful and ready to go out and attract their heart’s desire. That transformation is what coaching is all about.
“If you are thinking about doing Bobbi’s Over-40 Love School, I would give you only one piece of advice: Trust this woman,” said Jodi L. in a testimonial. “She is the Buddha, Yoda, the all-knowing sage when it comes to teaching over-40 women what to do to meet The One.”
“I have been truly inspired by the results my clients get during and after working with me.” she told us. “They are not only ending up in loving, grownup relationships with really good men, every part of their lives is fundamentally happier.”
An Authentic Dating Coach for Grownups
Bobbi doesn’t claim to have all the answers. She doesn’t boast having supernatural powers. She approaches coaching as a woman who has experienced love, loss, and hurt and learned important lessons along the way. She treats her clients with respect and tells them the truth about who she is and what she can offer.
“I know my audience better than anyone,” she said. “I can speak to them like the smart adults that they are. I have been where they are and am now living the life they dream of.”
By being authentic and straightforward, Bobbi has earned her clients’ trust and partnered with them on their journey toward love. Her grownup coaching business has flourished not because of formulaic systems and marketing gimmicks but because of her consistent support and insightful guidance. Bobbi has been in the dating industry for a long time, and she has perfected her coaching services to help as many women as possible while balancing her need to make money and enjoy life with her husband of 12 years.
“I know we all want to make money and change the world for the better,” she said. “I believe it’s time for dating coaches to draw from our compassion and lovely uniqueness when deciding how to reach and help the people who need us.”