The Scoop: Nuria is a socially responsible company that uses plant-based ingredients to inspire healthy, radiant, and soft skin. The beauty line empowers women to cleanse and nourish their skin, so they feel confident wherever they go. Nuria promotes thoughtful self-care, and it can make a difference in how a single woman views herself and takes care of her skin needs. Whether you’re looking for a gift for someone special or a treat for yourself, Nuria promises to add value to any person’s beauty regimen.
Nuria Founder Naomi Furgiuele has spent the last 20 years developing beauty products and talking to women from all walks of life about their skin care needs.
In 2018, Naomi founded Nuria to support the beauty, health, and confidence of girls and women around the world. The brand has tackled universal skin care issues with a line of dynamic and holistic products.
“Nuria was born out of my experiences traveling the world both personally and professionally,” Naomi said. “I found that women around the world really connected over their skin care, and I wanted to work to help make that positive connection.”
Nuria products can work for every skin type, and many directly address common skin care issues, including breakouts, dryness, dullness, and sensitive skin. A wealth of skin care wisdom has gone into these eco-friendly and vegan products. Naomi said it was important to her to also consider a person’s lifestyle and surrounding climate when developing solutions.
Whether they’re battling sun damage in tropical regions or facing rough skin in wintry tundras, single women can rely on Nuria to support their journey to healthier and more beautiful skin.
What’s more, Naomi has ensured that Nuria’s impact is more than skin deep. The company has committed to enacting social change and improving the lives of women everywhere. As part of this mission, Nuria donates a portion of every sale to She’s the First, a nonprofit that fights gender inequality by providing education to girls from underprivileged backgrounds.
“While traveling, I was often struck by the unfulfilled formal education of so many of the women and girls I met,” Naomi said. “I want Nuria, with our focus on our global beauty wisdom, to help create a world where every single girl finishes high school.”
Supporting Dynamic Self-Care Routines
The Nuria community includes highly discerning and health-conscious women who want to make a responsible choice in the beauty industry. Some are young singles battling acne or dried-out skin, while others are older women concerned with skin health and wrinkle-prevention.
Thanks to its dynamic branding, Nuria has resonated with customers from around the globe, most notably in the U.S., Canada, and parts of Asia.
“Our customers demand transparency,” Naomi said. “They care about what they put on their skin and the long-term impact of these ingredients on their skin, their overall health, and the environment.”
All Nuria products feature clear information regarding ingredient sourcing, impurities, and the cruelty-free testing history. The product line has been carefully designed to provide personalized skin care assistance that works for any single woman’s skin type.
The Nuria team recognizes that skin care needs vary based on the seasons, hormones, stress, and physical environment. So you won’t find skin type categories in the online shop. Instead, products are organized by skin care concern and solution type. The skin care quiz can help singles devise a Nuria-inspired beauty regimen that works for them.
Many Nuria customers have incorporated the products into their daily skin care routine and left positive reviews about their experience. The moisturizers, cleansers, and face masks have given people the chance to pamper themselves and feel more confident in the beauty and health of their skin.
One single woman said her hormonal acne had hurt her confidence and caused her to withdraw from social situations. Nuria’s experts consulted with the women and recommended she try the Pore-Minimizing Toner with tea tree oil. Within weeks, the woman saw an improvement in her skin health and stopped layering on foundation before she left the house.
“What was most gratifying to hear was that her confidence was back,” Naomi said. “We all love talking to our customers, and genuinely look for every opportunity to get new ideas and connect with new people.”
The Nuria beauty team has a combined 70 years of consumer product experience, so they have a lot of skin wisdom to share.
These experts have put together gift sets that include the brand’s most popular products. The gift ideas can help singles and couples pass on a message of self-love and self-care. Couples can use the Hydrating Jelly Night Treatment together before bed and wake up with soft, hydrated skin that makes them feel refreshed and beautiful. After all, the couple who glows together, stays together.
“At Nuria, we want everybody to experience good skin days, which is why we focus on helping people figure out their skin needs and find a skin care routine that is best for their ‘you type,’ not skin type,” Naomi said.
A Carbon-Neutral & Cruelty-Free Brand
Naomi has committed to upholding the highest safety standards and eco-friendly manufacturing practices in the beauty industry. Nuria is transparent about the clean and vegan ingredients that go into its glam skin treatments.
“As global citizens, we share in the responsibility for the people and places that share their beauty rituals,” said Naomi. “Our mission of giving back also includes caring for and giving back to the environment.”
Nuria packaging is recyclable, and its paperboard and cardboard are made with renewable energy. The company also offsets its carbon footprint for its offices, and all products are created from raw sourcing material.
Nuria has partnered with a nonprofit called Cool Effect to purchase carbon offsets by investing in global projects that help reduce carbon pollution. One of its projects include investment in clean cookstoves for schoolchildren in Malawi. Through these projects, Nuria has achieved its goal of being a carbon-neutral brand.
Looking ahead, Naomi said she’s excited for the launch of an all-mineral broad-spectrum SPF 30 sunscreen. “Sun protection is such an important aspect of skin care, so we put all our attention on merging the latest ingredient and formulation science behind SPF protection,” she said.
The sunscreen is transparent on any skin tone, and it uses peach flower and euphrasia extracts to offer antioxidant nourishment while fighting sun damage, pollution, and signs of aging.
The Matte Finish Daily Moisturizer with Broad Spectrum SPF 30 does double duty by offering sun protection and mattifying moisturization. It can be worn alone for a natural look, or as a primer before makeup.
Nuria Takes a Holistic Approach to Skin Care
The inspiration for Nuria came from conversations with women about the interests, issues, and needs impacting their daily lives. Regardless of age or cultural background, most women agree that proper skin care is important, and they could benefit from having trustworthy and eco-friendly solutions in their bathroom cabinet.
Now, as the CEO of a global beauty line, Naomi continues to listen and learn from women around the world. She has worked hard to ensure her company is good for the skin, good for the environment, and good for womankind.
Some singles use Nuria every day to bring out the natural shine and glow in their skin, while others only require a a little TLC now and then to prepare for a big date or an important event. Nuria is flexible to all types of beauty regimens and skin care needs, and its positive impact can be seen in the smiling faces of women around the world.
“We want our consumers to feel good about what they put on their skin,” Naomi said. “We believe they deserve to be educated about exactly what they are using, where it’s from, and that it can be trusted to be both effective and safe.”