The Scoop: Josefinas is a Portuguese footwear line that focuses solely on flats for women. These handcrafted shoes don’t sacrifice comfort for the sake of style, so the wearer can look and feel her best wherever she goes. Josefinas has flats for every occasion, including bridal shoes inscribed with the wedding date. Whether you’re going on a first date or walking down the aisle, you can slip into a pair of Josefinas to show off a more confident, comfortable, and classy look.
When I was young and naive, I bought a pair of red high heels thinking they would impress potential suitors. However, I only wore them on one date — and I deeply regretted it.
First of all, my heels made me tower over my 5’5″ date, which both of us found unsettling. Secondly, I was in constant fear of tripping, slipping, or falling over, and my date compared me to a baby deer learning to walk. Not what a lady wants to hear! Finally, the heels gave me a monster blister on my toe, so I ended up cutting the date short and walking to my car barefoot.
As it turns out, I’m a down-to-earth gal, and my most impressive look isn’t awkwardly balancing on stiletto heels but keeping it real with my sensible yet classy flats.
Josefinas is a women’s footwear brand I can get behind because it offers beauty and comfort with its handcrafted flats. The shoes are comfortable enough for everyday wear, yet also stylish enough to pair well with a party dress or fancy date attire.
Men are attracted to single women who are confident and comfortable in their own shoes — and that’s why Josefinas can be the perfect dating footwear. Whether you’re touring a city, visiting a fair, or dancing the night away, you need shoes that can keep up with you and support you without unnecessary aches and pains.
Joesfinas takes inspiration from powerful women and designs artisanal shoes that make the wearer’s needs a priority.
“We believe confidence is key, and we only create flat shoes because we believe women shouldn’t have to wear heels to look elegant,” the Josefinas team said. “It’s possible to be comfortable and stylish at the same time, and we truly believe that a confident woman is a powerful woman, capable of anything she decides to do.”
A Portuguese Brand Inspires Confidence With Every Step
Josefinas was born in 2013 out of the desire to share local craftsmanship and artistry with the world. It was an ambitious project led by a team of bold women in Portugal.
Co-Founder Filipa Julio named the brand after her grandmother, who was one of her first female role models. Grandmother Josefina introduced Filipa to ballet classes once upon a time, so it’s fitting that the company’s first collection was a series of ballet flats.
“Once I found out the story and purpose behind Josefinas, I was sold.” Bernadine said in a Facebook review. “I got a pair of absolutely exquisite and comfortable rose flats. Even the box is handmade.”
From the beginning, Josefinas has been all about giving women support. That doesn’t just mean supporting her arches — it means supporting her self-esteem, her ambitions, and her daily life. The flats follow women’s lead and give them the confidence to travel rocky roads, grassy fields, or cobbled sidewalks as they please.
As a female-led company, Josefinas upholds feminist values and endeavors to make a difference in the world. The team has collaborated with Women for Women International to give a portion of its profits to at-risk women around the world. The company has also partnered with CARE to support women’s education and worked with She is Rising, and APAV to raise awareness about intimate partner violence.
Josefinas prides itself on offering a little something for every type of woman. Some women prefer the simple yet iconic look of the Josefinas Delicate Rose, while others favor the more creative and colorful flats in the Weaving Couture collection.
Many of the collections and flat designs get their names from a powerhouse woman. For instance, the Rose Bold line was created with daring seamstress and activist Rosa Parks in mind. Other flats have been named in honor of Princess Diana, Gloria Steinem, and Cleopatra.
Josefinas has created flats that are both beautiful and practical, so daters can throw away their uncomfortable high heels for good.
Say “I Do” to Comfortable Wedding Shoes
Josefinas has crafted versatile and wearable shoes that can keep women grounded from their first date to their wedding day. Many modern brides have started choosing to wear flats on their special day — because walking down the aisle shouldn’t be a pain.
The bride collection features a range of white flats, sandals, and sneakers that offer the perfect marriage between comfort and beauty.
At Josefinas, every detail from the leatherwork to the packaging is the product of handcrafted artistry. The team makes a point to add personal touches to make every shoe feel special and make the wearer smile.
Josefinas shoemakers even give brides the option to personalize their wedding flats by inscribing the wedding date on the sole.
“As soon as I tried them on, it was WOW. They were made for me,” said Andreia, who got married in a pair of Josefinas flats. “The doorbell rang, and it was Josefinas arriving to cheer up my day. Thank you so much. I love all your details.”
Another bride named Ana sent her wedding pictures and a heartfelt thank-you note to Josefinas for giving her the look she wanted for her special day. “We’re bursting with joy,” Ana said. “I thank you even more than I can put into words. And I’m sure that if our paths crossed in such a loving way, it’s because it’s something special.”
In 2020, Josefinas presented another special edition for brides. The Josefinas Kate White are handcrafted in genuine white leather with delicate flowers blooming along the sides. The shoemakers created these flats to represent the elegance and sophistication of Kate Middleton.
Josefinas Can Offer the Right Fit for a Modern Woman
When it comes to dating attire, the shoes can make or break you. I once ruined a romantic night by jamming my feet into uncomfortable heels, and now I stay true to myself and prioritize my comfort by wearing flats when I go out with a special guy.
Over the years, Josefinas has encouraged everyday women to discard the myth of the sexy high heel and embrace more realistic footwear that is every bit as beautiful and feminine. Whether you’re going on a job interview, a girls night out, or a first date, these handcrafted flats will be with you every step of the way.
The Josefinas brand may seem like simple footwear at first glance, but its team is determined to change the world one pair of flats at a time.
“Our main goal is to empower women,” the Josefinas team said. “We’re a female-led company, and we’re very proud of what we’ve been accomplishing since 2013.”