The Scoop: Erica Arrechea founded Cinqe Matchmaking as an exclusive agency that helps elite singles find romance. The firm doesn’t accept just any potential client, and its in-depth vetting process is part of why it has been so successful. Cinqe’s network of matchmakers works with clients throughout the country to provide a full concierge service. Recently, the agency partnered with MillionaireMatch.com and the Millionaire’s Club to provide additional opportunities for its clients.
Becoming a Cinqe Matchmaking client isn’t as simple as filling out a profile and writing a check. While the firm’s elite matchmaking team has decades of experience in the dating industry, Cinqe also has a rigorous vetting process.
Often, a potential client will talk with as many as three Cinqe matchmakers before earning the firm’s blessing. Those matchmakers will discuss the client, and it can take up to three months to determine if the client would be a good fit in its exclusive network. The firm doesn’t want to waste anyone’s time or money if they know they can’t meet their expectations.
“We all have to agree that this is someone who we can match into a relationship,” said Erica Arrechea, Founder of Cinqe. “We have to really like you. We’re not the cheapest, but we’re also not the most expensive. And we need to commit to working with clients for a while to get them into the right relationship.”
The evaluation goes beyond whether the Cinqe team feels like it could match a potential client with someone in its network. They also ensure that they’re not bringing in too many people of similar ages who are all looking for the same attributes — in fairness to its other clients.
Instead, the firm tries to maintain a diversity of clients ranging in age from their early 30s to their late 60s. That’s why many singles who seek the services of Cinqe’s matchmakers get placed on a waiting list.
While Cinqe is highly selective in its clientele, anyone is welcome to join its network for free. That way, even if they can’t benefit from the firm’s one-on-one matchmaking services, they can join the pool from which the firm handpicks matches.
A Tight-Knit Team of Matchmakers Who Love What They Do
Erica started the firm in 2009 with Melissa Lapchuk as a Co-Founder. Today, the matchmaking team of six women works together much like associates at a real-estate agency. Each matchmaker works with her personal clients but also connects with the rest of the team to tap into their networks and find potential partners.
The concept of the agency is different from that of others which may have one celebrity-type matchmaker who makes the connections, and the rest of the firm’s employees have more administrative duties. Cinqe clients benefit from an extensive network and a variety of professional matchmaking styles.
“We’re unique in how we structure the clients that come in,” Erica said. “The secret to matchmaking is the size of your network and your reach. You need a very large pool to pick from. If you don’t, you aren’t doing your client justice.”
With its network of singles spanning the United States — as well as some locales in the U.K. and Canada — elite singles have an excellent chance of meeting a compatible partner. When they find someone special, they can freeze their account. And the firm has maintained a high success rate over the years.
According to Erica, Cinqe receives positive feedback nearly every day from people who found love with the help of its team. And she said the women in the firm love providing that service for clients.
“We are essentially doing something that makes us feel good, too,” she said. “It gives us a purpose. This job is so interesting because it satisfies that need to make the world a better place, to connect people who have never otherwise met.”
Full Concierge Service Includes Tips for a Perfect Date
The client experience is much more than signing up and getting an email with potential matches, Erica said.
“If we accept someone as a client, there is nothing that we won’t do for them,” she said. “We want to work hard for them and make sure they are getting quality matches that they otherwise never would have met.”
The full concierge service begins with finding potential connections through its network, based on the interests and desires of the client. When both singles agree to a date, Cinqe helps set it up and works to ensure it is successful.
On the day of the date, a matchmaker will text the client to consult on what he or she is planning to wear and provide individualized advice about the things that both people have in common. The matchmaker will offer tips to ensure that the person doesn’t get lost in the shuffle but instead makes a great impression.
“We’ll string the pieces together for them and give them the playbook to make that first date amazing,” she said. “That’s why we have such a high success rate.”
For example, Erica said that the firm encourages men to take charge when ordering dinner, but in a way that makes the woman feel respected. When the waiter asks whether they’d like sparkling or still water, the matchmakers may instruct the man to ask the woman her preference, and then convey that to the waiter.
According to Erica, old-fashioned manners still go a long way in the modern age.
That availability and personalized service make clients feel comfortable about the entire process. In the end, the matchmakers all want their clients to find the love of their lives.
Cinqe is Partnering With MillionaireMatch.com and Millionaire’s Club to Expand Its Network
To ensure that it can match its clients with other elite singles, Cinqe joined forces with MillionaireMatch.com and the Millionaire’s Club, which is run by Patti Stanger. Now, Cinqe clients have access to an even more extensive network of worthy candidates who are part of what is considered the gold standard of the dating industry.
“This is the most elite that you can get,” Erica said. “And we are bringing these firms together to offer a personalized concierge service for those elites.”
Memberships to Cinqe range in price depending on the desire of the client. For example, if you’re a billionaire looking to date other eligible billionaires, it could take much more work on behalf of the matchmaker to find you a perfect partner. But if you’re a successful businessperson living in California who’d like to date someone successful, beautiful, and kind in your region, that may be easier.
Cinqe doesn’t do any hard sells. If the firm doesn’t think they can provide the service that a client expects, the team will suggest that a person join its network.
“We are honest with them and tell them if it’s possible or not,” she said. “And we’ve never had a bad client because we take the time to vet them.”
Cinqe also has a popular blog filled with tips on how to find the right matchmaker for you. In addition, the blog offers advice on how to look your best and how to act on dates, among many other topics. According to Erica, education is a big part of matchmaking.