The Scoop: They don’t call it “polish” for nothing — many women simply feel more put-together and confident when their nails look great. That’s part of the motivation behind Pear Nova, a beauty brand that brings color and polish to its consumer’s fingertips. Pear Nova offers cruelty-free and vegan nail polish in an array of shades. Whether you’re preparing for a first date, a wedding, or another special event, Pear Nova can help you treat yourself to an at-home manicure and create a more polished look.
Looking to grab a guy’s attention? A new haircut may slip past his notice, and a new outfit could be a little too distracting — or too expensive. Our experts recommend going with newly polished nails to add a subtle yet memorable wow factor.
If you’re going on a first date, colorfully painted nails can make a good impression from the first handshake or flirty wave hello. And if you’re celebrating an occasion, that extra touch of style can tie the whole look together.
Pear Nova puts the glamor of the runway into the consumer’s hands.
The Chicago-based beauty brand Pear Nova provides luxurious and trendy nail polish options that can garner compliments even from the most fashion-oblivious of men.
“Whenever a man compliments my nails, I know they must be really, really good,” said Rachel James, who is the CEO and founder of Pear Nova. “Nail polish is like a lipstick in that it’s an expression of your mood — and it’s a fashion statement. Especially when you’re first meeting people, hands are such an important thing to express yourself.”
Pear Nova has a ton of nail polish options that keep up with seasonal trends while remaining true to classic styles. The lineup includes fun neon colors, shimmery lacquers, and tried-and-true nudes that can perfectly complement any outfit, mood, or desired fashion statement.
Customers can check out the Pear Nova website to create their signature look with shades that give them greater confidence in their appearance. Nail polish is a great accessory to have on hand when readying for a date night. Pear Nova appeals to people with all types of styles, and it provides a simple yet glamorous alternative to going to a manicurist every other week.
The Company Started From a Love of Nail Design
Pear Nova Co-Founder Rachel James has an educational background in beauty and fashion. But she hadn’t planned on starting a nail polish company when she went to school. In fact, she said she didn’t get the idea for Pear Nova until her last week in college.
Putting together a nail polish collection was actually part of her final assignment in a marketing class at the International Academy of Design and Technology.
Rachel James traveled to Paris to learn about the chemistry of cosmetics.
“Everyone else was doing clothes, but I chose to do nail polish. My professor loved it and told me to work for OPI,” she said. “But I didn’t want to work for anyone. I wanted to figure this out for myself.”
Rachel dove into the world of nail polish and drew from her childhood experiences of painting her friends’ nails, her mom’s nails, and her baby doll’s nails to inspire her business choices. Her goal was to give every woman the satisfaction of having their nails done — without having to splurge on a mani-pedi. Pear Nova became her love letter to the modern woman.
In 2012, Rachel started with a line of classic nail polishes. Within a few years, she expanded to gel colors. Now Pear Nova also has a top coat, base coat, and cuticle oil available for a comprehensive nail treatment for both hands and feet.
As the leader of a beauty brand, Rachel has worked with a ton of creative people who have helped her brainstorm ideas and jump on fashion trends. Together, the Pear Nova team strives to create beautiful and trendsetting products that make people smile.
Pear Nova’s customers tend to be women in their 30s. Some are single and looking to attract attention on their dates, and others are married women who want to save money by doing their nails at home. Plus, Pear Nova has seen a lot of professional manicurists shopping through its collection in search of high-quality nail polish products to keep clients happy.
Pear Nova is a responsible beauty company with ethical production practices. All products are made in the USA (and designed in Chicago), cruelty-free, vegan, and 10-free. That means the polishes don’t contain any of the 10 worst ingredients found in cheaper polishes, including formaldehyde, camphor, and parabens.
Popular Collections Offer Colors for Everyone
Browsing Pear Nova’s popular collections can give women inspiration for their next social outing or date night. They may find the perfect polish to their favorite dressed-up look.
Rachel said the company’s best-selling nail polish is BRWNGRLMGC, which is pronounced “Brown Girl Magic.” It offers a four-pack of classic colors named after powerhouse women — Michelle Our Mama, Frida Be Free, Dianna Boss, and Cleo F*ckin Patra. These sophisticated polishes are every bit as classy as the women they honor.
When asked what she’d recommend for a first date, Rachel suggested women aim for a simple and understated look.
“Women can always fall back on the nude colors,” Rachel said. “It finishes the look.”
Pear Nova has set global beauty standards with its nail polish collections.
Other Pear Nova collections include Thai Dye, which offers a swirl of blues and greens, and Classic Cremes, which is a mix of neutrals and colors. Whether women favor Pineapple Skies or Tokyo Afterglow, they can stick to their favorites and discover new color combinations thanks to these curated collections.
The Summer’s Over collection can brighten up anyone’s day with a warm color palette that includes It’s Summer Somewhere, Festival Fever, Lemon Drop Logic, and Berry Jane. These colors can evoke the joy of summer and make the wearer look extra hot.
If you’re not sure what to choose, you can always write to the Pear Nova team for advice. Rachel said she’s always happy to help a single woman choose a date-worthy polish or a nervous guy pick out a gift for that special lady in his life.
“I love when guys DM me and ask for help. They write how they’re trying to purchase this or that for a wife or girlfriend,” Rachel said. “I always take the time out to answer questions.”
Pear Nova is a beauty company with a lot going for it, so Rachel’s main focus is to simply keep the momentum and magic going. The team is currently working on new nail polish products and colors, which will be launched in the coming months.
Pear Nova: Classic and Gel Options for Date Night
To support women’s beauty goals, Pear Nova has grown beyond nail polish to focus on the larger world of self-care. The company is coming out with a line of hand and feet soaks, scrubs, and body butter that will make it easy for ladies to treat themselves in the comfort of their homes.
“It’s the self-care feeling of taking care of your hands and your feet,” Rachel said. “I love reading the comments on social media and responding to the reviews on the website. I started making it because of me, but that quickly changed. Now I’m simply making this to share with everyone.”
Recently, the Pear Nova brand was featured in Oprah’s Favorite Things series. Rachel created a Holiday Essentials box just for Oprah, and it featured Clearly Top Coat, Growth Green Tea Cuticle Oil as well as four nail polish colors: Michelle Our Mama, Ginzaholic, Dianna Boss, and Rub My Temples.
Women who want to know what’s hot in the world of fashion can also turn to Pear Nova’s blog. Its articles feature style guides and self-care tips that can help women express the beauty within themselves.
“People really love the products’ quality, name, and packaging,” Rachel said. “They enjoy every part of Pear Nova, and we work really hard to make them happy.”
