Wedding Content Creators: A New Trend Wedding Photographers Are Monitoring Closely

A wedding comes and goes, but the photos last forever. What if those photos aren’t only added to a photo album, but to a social media post, a YouTube video, and an Instagram reel? 

This may sound unnecessary to traditionalists, but Wed Society, a wedding planning hub for engaged couples and vendors alike, found that Wedding Content Creators are the #1 wedding trend to look out for in 2025. 

Wedding content creators may sound appealing from an aesthetics standpoint, particularly to those who value a dynamic social media presence. But not everyone appreciates the 21st-century “flair” that a content creator brings to a wedding. 

In the ever-competitive world of wedding vendors, content creators face skepticism from professional photographers and videographers alike. 

DatingNews spoke to wedding photographers Brittany Marshall and Jenna Lee, and combed the internet for insider info, to see how people in the business really feel about the growing trend. Whether it’s a fad or here to stay, the rise of content creators at weddings indicates a general shift away from tradition. 

Content Creators Should Know Their Place 

Talk to any wedding photographer about this topic, and chances are they’ll say some version of: “Content creators, don’t get in my way.” 

Marshall was open to the idea of a content creator, so long as they respect the space and authority of the professional photographer. “If [content creators] are able to do it in a non-obtrusive way and not make the day all about social media, then it can be a fun addition,” she told us. 

After all, weddings are a professional setting for photographers and videographers. They operate around one another as colleagues and, often, collaborators. And when each person is contending with a tight schedule and high emotions from their clients, there’s not much room for error. 

Naturally, adding yet another moving piece in the form of a content creator will not always go over well with the professionals. 

“My worry is that the content creation thing attracts very young people who simply don’t have the interpersonal skills to be involved in a wedding day and ensure they respect the needs of other vendors paid to do their job,” Reddit user and wedding photographer u/thom-stewart wrote in r/WeddingPhotography. 

This touches on an important difference between professional photographers and wedding content creators, one that Lauren Ladouceur, a wedding content creator herself, pointed out in The Knot. “Photographers and videographers are going to give you a product that they’ve likely gone to school for and have spent hours perfecting. Their craftsmanship is so beautiful that you wait four to 12 weeks to receive it, depending on what you’re getting.” 

Content creators, meanwhile, are “an added bonus,” as Ladouceur put it. They don’t necessarily have the educational background or etiquette associated with a media professional. Wedding photography is a skill, and some photographers are concerned that content creators lack that skill — or even cheapen the art form. 

The turnaround time for a content creator’s assets is usually much quicker than that of a photographer or videographer; often, the clients will receive the creator’s work within days, if not during the wedding itself. 

This is a major part of the wedding content creator’s appeal. The newlyweds can share candid footage from their wedding on social media, all on the same day. 

Photographers Should Prepare For a Long Trend Cycle 

Some photographers think wedding content creators are a fad, and will eventually go the way of the garter toss. “I do think it’s a fad,” Marshall said, and Lee agreed. 

“I see it more as a trend than a permanent shift,” she said. “Right now it’s all about immediacy and access, but eventually, I believe the pendulum will swing back toward privacy, intimacy, and keeping some moments sacred and exclusive.” 

Still, it seems to be a persistent fad, which is why Marshall, Lee, and Redditors alike recommended that professionals make the best of it — or even offer their own content creation services. 

After all, content creators work in a constantly-changing medium. “Once technology evolves again, content creation might take on a whole new form,” Lee pointed out. 

One Redditor, u/grimmauld12, emphasized control. “I’ve considered including [content creation] as an add-on in my packages tied to an assistant/BTS role. This would allow me to control the experience and footage, rather than it being a separate vendor.” 

It may even improve the quality of a photographer’s work, they said. 

“If you have a loaded day with two photographers, one or two videographers, a content creator, and a planner, plus all of your guests and their cell phones, [you get] a lot of strained captures vs. a focused set of relaxed and fun captures,” according to u/grimmauld12. 

Marshall suggested that wedding photographers should have a few trusted names on hand in case clients ask for content creator recommendations. From the consumer’s perspective, choosing a highly-regarded content creator from a trusted source helps to avoid “compromising [their] actual wedding photos,” Marshall said.

Content Creators Can Be Fun — When Done Right 

Next to a photographer, who often brings along another shooter, as well as a videographer, isn’t a content creator redundant? Not according to content creator Lauren Ladouceur, who told The Knot: 

“People who want this service are those who love behind-the-scenes moments. They’re the ones who really value photos and videos. And, oftentimes, they’re the ones in the friend group who are always snapping candids of everyone else.” 

Couples who value a strong social media presence would probably welcome content creation services. “Couples love being able to share a behind-the-scenes, almost real-time peek with their followers. It feeds into our culture of instant gratification and social media storytelling,” Lee told us. 

Content creators may be a passing fancy, but social media certainly isn’t going anywhere, and neither is the desire people have to make a virtual impact. 

With candid pics, skilled vlogs, and aesthetic reels, wedding content creators can capture a couple’s most intimate moments. The moment itself may change almost instantly, but it will live indefinitely on the internet.