The Scoop: Loverly operates by the motto “Wedding planning made easy” and provides ample resources to support, advise, and encourage couples to make a lasting commitment. The website promotes a free “I Do” to-do list that covers everything from the proposal to the reception. Whether daters want to elope or plan a fairy-tale wedding day, they can turn to the Loverly website for guidance every step of the way.

Kellee Khalil and her sister both worked in public relations and had experience organizing large events of all types. So, when Kellee’s sister got engaged, they thought planning a wedding could be a piece of three-tiered cake.

Photo Kellee Khalil, Founder of Loverly

Kellee Khalil designed Loverly to be a one-stop shop for anyone planning a wedding.

However, the sisters ran into scheduling difficulties and logistical nightmares that put their skills to the test. It took a lot of long hours to make everything work. In the end, Kelle helped her sister pull off a picture-perfect wedding — and decided to launch a website to help other brides and grooms do the same.

“This got me thinking, weddings are one of the most important, meaningful events of people’s lives,” Kellee said. “But it can be an incredibly stressful process to plan one, even for people who, by all means, should be experts.”

Kellee created Loverly to see to it that couples can get hitched without a hitch. The site’s free online resources include wedding tips, planning tools, vendor recommendations, and lots of other useful tidbits geared toward dating and engaged couples.

Loverly is on a mission to provide inspiration and information that helps couples navigate the wedding planning process with more confidence, skill, and panache.

“Loverly is driven by the desire to make wedding planning as easy, fun, and as stress-free as possible,” Kelle told us. “Everyone deserves their dream wedding day exactly as they’ve always imagined it, but no one should have to struggle to make that dream a reality.”

Customize Your Own Checklist in Preparation for the Big Day

Loverly is a free resource where dating and engaged couples can learn everything they need to know about planning a wedding. Its library is stocked with good information from real wedding stories to step-by-step planning guides. The website goes to great lengths to meet the needs of couples of all ages, backgrounds, and orientations.

The centerpiece of the Loverly website is its robust and customizable wedding checklist available to email subscribers. The checklist offers over 100 line items regarding the cake, the menu, the entertainment, the decorations, and other important details.

Loverly members can provide their wedding date to receive automated reminders based on their timeline. This will help them stay on track with sending invitations, making deposits, and other timely tasks.

“We’ve also integrated links to various helpful and relevant articles throughout to help give our ‘nearlyweds’ everything they need,” Kellee said. “I think the best part about this list is how customizable it is. Depending on the preferences, you can add, remove, or edit what you need from this checklist.”

Screenshot of Loverly

Loverly has developed wedding planning tools that celebrate individuality and fun.

Loverly has a lot of other resources for couples, including customizable inspiration boards, an extensive guest list management tool, and an interactive wedding planning dashboard.

The Loverly bloggers keep up with the latest wedding trends in the news and tips section. During the coronavirus pandemic, many couples have had to change their wedding plans and adopt social distancing measures. That has naturally caused a shift in focus toward virtual ceremonies, outdoor receptions, and destination weddings.

Loverly can help future brides and grooms forge their own path to a wedding that reflects their values and their commitment to one another.

Every couple will have different priorities when planning their special day. Some want to check all the boxes of a traditional ceremony and reception, while others are open to being creative and breaking the typical wedding mold. Loverly supports all types of weddings, big and small, and emphasizes that the most important thing is for a couple to have a wonderful time and make unforgettable memories.

“An underlying theme of Loverly is an emphasis on making your wedding truly your own,” Kellee said. “Loverlies know that they can do whatever they want for their wedding day. We’re just here to help make that happen!”

A Supportive & Knowledgeable Team Shares Practical Tips

Loverly started with one woman with a vision to improve the wedding planning process. Kellee said she called on talented writers, marketeres, and public relations experts to lend their voice to help the blog site grow.

Early on, the Loverly team focused on building its professional reputation and its repertoire of expertise by partnering with vendors ranging from photographers to DJs.

As a result, Loverly currently supports a database of over 8,000 local wedding vendors and creative professionals in the wedding industry.

Now the Loverly team is working on launching a wedding budget calculator that can help couples plan ahead and get their finances in order for the big day. “Many soon-to-be newlyweds don’t know how much they should be budgeting or spending,” Kelle explained. “It was one of the most frequently asked questions by members of our community.”

Screenshot of a blog post

Loverly can offer financial advice for dating and engaged couples who don’t know what to expect.

Loverly is more than a business. It’s more than a blog. It’s a passion project that has the potential to do a lot of good for millions of people in the dating scene. The team’s end goal is to facilitate beautiful proposals and wedding days that celebrate all types of love.

Kellee said one of her top priorities is to create a positive work environment where everyone feels free to give their input. She empowers everyone from the interns to the senior editors to make their mark and have a say in the direction of the Loverly website.

“Everyone on the Loverly team is enthusiastic, adaptable, and passionate about their work,” Kellee said. “It’s really important to me that everyone feels comfortable sharing their own thoughts, ideas, and needs — both as a benefit to the brand but also to encourage their own creative process.”

Loverly: Everything You Need to Know About Tying the Knot

Kelle understands what a big job planning a wedding can be. She and her sister had professional experience as event planners, and they still stressed over all the details involved. Fortunately, Loverly ensures that today’s dating and engaged couple do not have to face wedding challenges alone.

Loverly offers free resources to guide future brides and grooms through every step of the wedding planning process. Its articles include tips for pulling off a surprise proposal as well as color schemes, checklists, and budgeting tools to make a dream wedding come true.

Couples can depend on Loverly to answer common questions, recommend local vendors, and provide support and encouragement during this important chapter in their lives.

“What sets Loverly apart is a commitment to forward-thinking, modern, and inclusive content,” Kelle said. “Loverly is an all-in-one platform that will help every newlywed-to-be take the stress out of the wedding planning process and be a few steps ahead — from the moment they get engaged.”

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