The Scoop: Following the success of FreeAndSingle.com, a UK-based dating site, Tim and Paula Taylor began brainstorming ways to expand their audience and bring their proven chat features to singles around the world. So they began launching niche dating sites that target different dating markets. In 2012, they founded ProfessionalFreeAndSingle.com to cater to the needs of hard-working 30-somethings who have their careers in order but need a little help in the love department. ProfessionalFreeAndSingle’s friendly environment and targeted approach has yielded fantastic results so far. The niche dating site has become a trustworthy resource for thousands of professionals hoping to meet people on their level.
General dating sites are great for singles who don’t know exactly what they want. They can have a look around and see what’s out there by chatting with many types of people. It offers them an easy way to cast a wide net and see what comes back.
But some singles don’t need to explore their options because they don’t want just any old date. Some singles have a clear and specific idea of who their dream date is, and they don’t want to settle for anything less.
For those singles, mainstream dating sites can be downright frustrating. They’re stuck searching through incompatible dates to find the few people who meet their standards. And maybe the particular attribute they’re interested in — such as lifestyle, education, or family goals — isn’t in the search filters.
ProfessionalFreeAndSingle.com launched in 2012 to help single professionals screen undesirable dates by focusing on a dating network tailor-made for them.
Tim and Paula Taylor, the Founders of ProfessionalFreeAndSingle, actually met one another on a dating site, so they understand what their users are going through and what they’re looking for. The couple launched their first dating site, FreeAndSingle.com, to give online daters a more affordable and user-friendly alternative to mainstream dating sites. Now they have expanded to launch over a dozen niche dating sites that use the same technology to appeal to select groups of singles.
By targeting specific dating types, the FreeAndSingle brand has grown to reach more singles and draw them in with the promise of a dating pool of like-minded individuals. ProfessionalFreeAndSingle, for instance, encourages high-caliber singles to abandon general dating networks and find solidarity fellow working professionals.
“The saying goes that opposites attract, but it’s the things that we have in common that keep us together,” Tim said. “That’s why these niche brands came about, and their success is testament to that philosophy.”
Browse for Free & Upgrade for Connections
ProfessionalFreeAndSingle has members living in the UK, the US, Ireland, Australia, New Zealand, and South Africa, and it’s always growing its reach. Its tools appeal to people of all ages, backgrounds, and locations. The dating brand started out as a thought experiment in the UK, and now it has become a global community of high educated and career-driven singles.
“We never expected this kind of take-up when we launched and have been very pleased with the way things have gone to date,” Tim said.
Joining the dating site is free and takes only a few clicks. Members must enter in their first name, birthdate, and email as well as identify themselves as either a man seeking a woman or a woman seeking a man. All users must be at least 18 years old to join.
ProfessionalFreeAndSingle caters to a mature, confident, and successful audience, and the team takes care to screen applicants and weed out fake profiles and unsavory characters. One of the ways the site ensures a high level of courtesy and connection is through its premium subscription plans. Members must upgrade their accounts and invest in the dating experience if they want to have a real conversation with someone online. The pay-to-chat system ensures that the people sending messages to one another on the site are serious about meeting someone.
Full members can also upgrade an unlimited number of photos and see their profile views. Free members can browse for matches and send a free introductory message to gauge interest, but they cannot respond to their crushes until they upgrade.
Over the years, ProfessionalFreeAndSingle has honed its features to offer the best value to users and giving them an enjoyable and safe dating experience.
“It’s actually a tricky challenge to offer you a dating site that is right for you, that is not spammy or intrusive,” Tim said, “and I believe we strike that balance elegantly.”
An In-House Customer Care Team Works Behind the Scenes
A small, committed team of dating experts run ProfessionalFreeAndSingle as well as dozens of other sister sites. It’s a big job to keep so many niche brands running smoothly, but the team is passionate about helping singles navigate an increasingly confusing and overwhelming dating scene.
Tim’s wife Paula oversees the in-house customer care team based in the UK. Unlike other brands, ProfessionalFreeAndSingle doesn’t outsource its customer service. They actively engage with members and keep close tabs on the needs of professional singles seeking a date.
Whether they’re answering questions about how to use the site’s features or brainstorming improvements to the matching, search, or chat tools, the ProfessionalFreeAndSingle team put a lot of thought and effort into every detail of the user experience.
Together, the knowledgeable team maintain a highly reputable and efficient dating service that brings professional singles together and inspires friendships, romances, and relationships.
Giving Singles the Resources They Need to Meet Someone
Some hard-working adults have a tough time dating on their own. As their social connections dwindle, they may not know where to go to meet new people. Online dating has provided a time-saving solution for modern singles looking for a compatible match.
ProfessionalFreeAndSingle has the potential to change people’s lives by introducing them to relationship-ready folks in their area.
The dating site’s search tools give members the chance to find the type of people they’re interested in without wasting time wandering from bar to bar. They can chat with their online crushes to determine if the connection is worth pursuing and build relationships based on mutual interest and shared values. Members of ProfessionalFreeAndSingle enjoy a streamlined interface that helps them narrow down the dating pool and become more confident and effective daters.
“I have met some really genuine women and am back in the swing of dating again.” — David F., a ProfessionalFreeAndSingle member
Tim told us the dating site has seen many success stories, but his favorite one involved a member who reached out to the FreeAndSingle team because she wanted to blog about online dating. They hired her to write advice posts and share her insights as a single woman navigating a dating site. Withing the next year, she met someone special, and they’re now happily married.
“She still writes occasionally for us,” he said, “but it was a great feeling to help her in two ways in her life!”
Conquering the Industry One Niche at a Time
Now that ProfessionalFreeAndSingle has gained traction in its niche, the team’s main focus is simply keeping that momentum going and maintaining high standards in the industry. They may tweak the look of the dating site, but essential aspects of ProfessionalFreeAndSingle — its customer service, free features, and professional atmosphere — will remain the same.
Tim told us he’s satisfied with how the brand has been accepted and embraced by its members, and he’s open to feedback from singles in the market.
“We’re looking through everything with a fine-tooth comb,” he said, “and we are very hands on with our members, asking them ways we can improve.”