The Scoop: Singles and couples seeking diverse fitness options often choose JETSWEAT to help them achieve their health goals. A monthly membership offers access to live and on-demand virtual classes developed by instructors across the country. JETSWEAT’s goal is to give busy people more opportunities to take the classes they enjoy whenever and wherever they have time to take them.
Repetitive workout routines can quickly get old. Neuroscientist Nan Wise said it is common to become bored with favorite workouts when we do them too often.
“Habituation is that we basically tire or get used to an activity, reward, or reinforcement from experiencing it too often. There is no surprise; there’s no new information there,” she wrote.
How can singles and couples keep up their enthusiasm for exercise?
According to Nan, when neural pathways are overused, people are more likely to grow tired of their favorite activities, athletic or otherwise. Singles and couples who mix up their workouts are more likely to stick with their exercise routines in the long run.
Varying workouts makes sense, but that can be hard to accomplish without breaking the bank. Most workout facilities, including yoga, cycling, and Barre studios, also require an individual membership or payment per class.
JETSWEAT Co-Founders Erin Frankel and Alexandra Dantzig set out to change that dynamic for fitness enthusiasts everywhere. They enjoyed various workouts but didn’t want to pay for subscriptions at multiple fitness centers. At the same time, they wanted to access their classes from home or while traveling if they couldn’t make it into the studio.
That is the driving idea behind JETSWEAT, a fitness platform that offers both live streaming and on-demand recordings of classes from top studios around the country. Singles and couples will find a variety of classes to try at home, including yoga, pilates, HIIT, and kickboxing offerings. Users can also search by their favorite studios to find the most motivating instructors.
“We wanted to offer an option so if someone couldn’t make it to their noon yoga class, they could take it later. So we explored how we could add flexibility to the workout routine,” said Samantha Pebley, JETSWEAT Director of Partnerships.
Use the promo code DATINGNEWS to get a one-month free subscription to JETSWEAT.
Customized Sessions Match Goals and Preferences
Singles and couples may struggle to plan regular workouts for many reasons. Some travel often and can’t make it to the studios where they have a membership. Others may find it too time-consuming to trek across town to take the type of class they enjoy.
That’s why JETSWEAT has made simplicity and convenience its top priorities.
JETSWEAT launched in 2019 before virtual workouts became so popular — and in some cases necessary — during the COVID-19 pandemic. The company beat the crowd in offering affordable packages for singles and couples to try a variety of classes and fitness studios.
The company selects each of its fitness studio partners. Though JETSWEAT is based in New York City, it has partners across the country — as far away as San Francisco.
JETSWEAT wants to ensure its fitness studio partners can create the feeling of a personal workout experience at home. So the company hires its own video production team to film classes, and it develops personal relationships with instructors.
If users like a particular instructor, they can learn more about that person and sign up for more of their classes.
“We see the instructors we work with as an extended part of our JETSWEAT family. They’ll do live classes, blog articles, and provide wellness tips, too,” Samantha said.
Singles and couples also have many options for accessing classes. They can stream them on their laptops or mobile devices or watch them on their TV using Chromecast, Airplay, and HDMI.
People Can Find Motivation by Working Out Together
Research has shown that working out with a partner can provide many benefits. Partners can hold each other accountable and motivate one another. Couples can also bond by committing to a shared goal and enjoying the emotional benefits of being in physical step with someone else.
Samantha told us how she recently started working out with her fiancé. They began by attending cycling classes together and now surf together as well. She said they motivate each other to keep going.
They also appreciate how the classes give them ways to structure their days. Preparing for a workout routine can also lead to healthier habits in other aspects of life.
“Working out on Saturday morning helps you structure your Friday night. You want to have a night where, instead of getting a pizza, you cook together instead. Workouts set the tone for being healthy together, and that becomes part of the relationship’s fabric,” Samantha said.
Singles and couples can create JETSWEAT profiles that ensure they see the types of classes most relevant to them. For example, many users don’t want to lose weight but rather take classes that boost their general health and well-being.
For instance, a woman who just had a baby could search for appropriate classes to take with her partner. Or, if a couple only has 20 minutes to exercise each day, they could find classes that fit into that shorter timeframe.
“Users can build a profile that’s unique to them and their goals. Then, the algorithm will find classes for them to make it bespoke. We offer a lot of filters to make it a personalized experience,” Samantha told us.
JETSWEAT: Making an Impression in the Fitness Industry
So far, most JETSWEAT clients are women ages 25 to 40, but the team is working hard to add more guy-friendly classes.
“We’re adding HIIT classes and boxing as high-intensity and sculpting class options. As we grow, we are looking to make this more of an accessible platform,” Samantha said.
JETSWEAT is also adding to its video offerings based on what users find most appealing. Longer classes are becoming more popular, and users have requested 45-minute versions of the workouts. They also like mat pilates, HIIT classes, and dance fitness videos.
The JETSWEAT team wants to ensure they don’t produce too many of the same type of video.
“We try to keep a fresh rotation of videos, whether we have worked with a studio in the past or are signing on a new studio,” Samantha said. “We don’t want to flood the library with 20 pilates classes and then have yoga or boxing fall by the wayside. We balance the classes that go into the on-demand system.”
In addition to growing the portfolio of classes, JETSWEAT plans to partner with hotels and other companies. For example, many singles and couples staying at hotels may not want to use an open gym. Or the hotel staff may not have the time to continually clean shared fitness equipment. That’s why JETSWEAT will soon offer in-room classes or live classes in a dedicated space.
The company plans to offer similar options to companies that provide exercise perks for employees to come to a class or stream it from home.
Samantha is enthusiastic about the company’s future. “We’re adding something to someone’s daily workout and health, and that’s meaningful,” she said.