The Scoop: Chuckling Goat started as a quest to improve one family’s health and grew into a business that helps others make wellness a priority. The company sells unique kefir milk products, probiotics, and prebiotics that encourage gut microbiomes to flourish. Chuckling Goat designs its products to improve digestion, and skin conditions, and offers a personalized microbiome test to aid in that process. Couples who use the company’s products can boost their wellness routines while also adding extra vitality to their relationships.

Many couples in the United Kingdom want to feel healthier and more active in their relationships. However, a microscopic impediment may be holding them back from feeling great.

The microbiome consists of fungi, bacteria, protozoa, and viruses that naturally live on and inside the human body — mostly in the gut. These microscopic creatures help digest food, absorb nutrients, and fight against diseases. They play a significant role in healthy immune systems, protect against obesity, and help people avoid autoimmune disorders, including diabetes and fibromyalgia.

Parents can also pass health conditions down through a hereditary microbiome. While it may seem that the microbiome has a mind of its own, couples can work to dramatically improve the balance between good bacteria and harmful bacteria.

The Chuckling Goat logo

Chuckling Goat products can help people maintain healthier bodies.

Chuckling Goat offers premium gut health products, including kefir, a type of fermented milk made from kefir grains, and a variety of nutritional and skincare essentials to UK consumers. The products can have a significant impact on gut health, energy, and even relationships..

“Gut health impacts every single thing in your body,” said Shann Jones, Chuckling Goat Director. “About 70% of your immune system is inside your gut, and it’s intimately linked to your brain. So, many mood disorders are linked to your gut, skin, muscles, bone formation, sleep patterns, heart, and brain health.”

Chuckling Goat can help couples who want to work together to improve their gut health. It offers free, fast shipping throughout the country, and its wide range of products are designed to improve overall health — inside and outside the body.

That can result in more activity and harmony in relationships and a better balance within the body.

The Company Grew From Personal Health Concerns

Shann said the idea for the company came when her son developed bronchitis and eczema. She and her husband researched some ways to improve his health, and they discovered that goat milk was excellent for soothing inflamed, itchy skin.

They soon found that they had too much goat milk on their hands, so they started making a kefir product. The milk-based probiotic is brewed with live kefir grains to produce more good bacteria for the gut.

The family was just starting to enjoy their kefir when Shann’s husband was hospitalized with colitis. While in the hospital, doctors removed his large intestine and left him with a MRSA infection — a superbug that requires high levels of antibiotics to treat and can often be fatal. But that’s not how Shann helped him treat it.

Photo of Chuckling Goat Kefir milk

Kefir products from Chuckling Goat promote a healthy microbiome.

“I used kefir to clear his superbug infection and saved his life,” Shann said. “That’s when we figured out the massive therapeutic potential that kefir can have.”

They started working with the Welsh government and a local university to test the power of their kefir, and soon they began offering their goat milk products to the rest of the nation.

“It started on our farmhouse kitchen table. He was milking the goats, and I was making the soap and the lotion. We worked on the kefir together,” Shann said.

Today, the Chuckling Goat team includes 24 members and 50 goats. The company has experienced a 6,000% growth in the last four years, and the Joneses recently brought their two daughters and son-in-law into the business.

Goat Milk Products for Gut Health, Skin Care, and More

It’s easier to think of Chuckling Goat as a natural pharmacy rather than a place to purchase delicious goat milk products.

That’s not an issue for the company’s mostly female customers, who are typically between 35 and 54. Shann’s research shows that 86% of people in the United Kingdom have had at least one gastrointestinal episode in the last year.

“If you had any tummy upset or food poisoning, you’re our customer,” Shann said.

Photo of Chuckling Goat microbiome test

Chuckling Goat also has an at-home microbiome test to help people learn about their gut health.

The company’s most popular product is its kefir, which comes unflavored with 27 different strains of beneficial bacteria. It’s not like a milkshake that some companies sell in the supermarket. Instead, it is a therapeutic-grade product proven to help improve the microbiome.

“You must heal the gut to clear the skin,” Shann said. “We’ve found that if you drink the kefir and apply it to the skin in the form of kefir soaps and lotions, that’s when you get a dramatic impact. You’re healing from the inside and the outside at the same time.”

Chuckling Goat also offers a prebiotic, which is food for the good probiotic bacteria, for added gut health. For those who are not sure what needs to happen inside their gut to improve their health, the company offers a unique at-home testing kit to better understand an individual microbiome.

That way, couples can work with trained nutritionists to create personalized diet plans to understand how they can jump-start their healthy relationships by caring for their microbiomes.

Chuckling Goat produces kefir milk, soaps, and lotions, which come in four varieties to address mature skin, sensitive skin, breakouts, and distressed skin.

The Chuckling Goat App Has Even More Resources

Chuckling Goat products are completely natural and of food-grade quality with no preservatives, petrochemicals, dyes, or perfumes. That makes a big difference in the products, but relationships may also play a role in keeping up with a positive gut-health routine.

“It’s perfect for couples because it’s a long, slow process. You can get discouraged,” Shann said. “With two people, you can change your habits, so you become a good steward of your gut’s ecosystem. That’s best done in good company.”

In 2021, Shann said the team is planning to launch a new gut health app to track symptoms and provide metrics so customers can see improvements over time. The company will also sell a line of collagen, which is good for gut health, skin, and hair.

The Chuckling Goat team is also adding more nutritional therapists who can help people make sense of the science between the microbiome tests. These tests can help identify lingering effects from food poisoning episodes, UTIs, dental or skin infections.

Couples living in the UK who purchase testing kits can mail them back and set up a call with an expert to create an evidence-based plan that’s right for them.

“No one needs a one-size-fits-all diet. They need to figure out what’s going on inside their gut so they can have a personalized action plan to address it,” Shann said. “That’s what I’m trying to get in people’s hands.”

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