The Scoop: theCut is a Black-owned app that offers a simple booking solution for local barbers and their clients. Since 2016, this fast-growing app has shortened the length of time necessary to find a good barber and get a great haircut. It provides over 2 million users with a roster of over 70,000 independent barbers from coast to coast. Now theCut can help men and women book an appointment to get their hair trimmed, buzzed, colored, or styled before going on a hot date.
Appearance matters in the dating scene. It’s not just important to establish physical attraction and chemistry — how you present yourself on a date can send signals about your lifestyle, personality, and self-care routine.
Daters who want to be a cut above the rest may want to visit the hair salon or barbershop before they meet someone new. However, it can be difficult to find a barber you trust to give you a fantastic first-date do.
That’s where theCut comes in with a network of highly recommended independent barbers. The app launched in May 2016 and has gained attention as a modern solution to an age-old haircare issue.
The company’s founding mission is to help connect people with talented barbers across the U.S. Its directory currently includes over 70,000 barbers who offer a variety of services.The app has straightforward booking and payment tools that are great resources for men and women who want to look their best and make barbershop appointments on the fly.
“Our goal is to continue making finding a barber and getting your haircut as easy as possible for everyone,” said Obi Omile Jr, CEO and Co-Founder of theCut. “We’re the right people to build the right solution.”
Shave Time Off Your Search for a Local Barber
Over the last few years, theCut has upgraded the old-school barbershop experience by implementing new-school appointment booking features. The app boasts a no-muss and no-fuss booking process that particularly appeals to young, busy professionals in the Black community.
According to the app’s internal stats, the majority of users are under 40. About 80% of members are male, and 20% are female. The app has seen broad usage across the United States with strong footholds in San Francisco, Los Angeles, New York City, Atlanta, and Washington, D.C.
The average user makes an appointment in theCut about twice a month, and they tend to be loyal to local mom-and-pop barbershops.
“We’re a platform built to cater to individual barbers, not chains,” Obi said. “We’ve seen barbers as young as 14 using the app to cut their friends’ hair out of a garage, and we’ve seen professional barbers who have been in the game for 40-plus years.”
Each barber profile on theCut features a portfolio of photos and reviews, so the most talented professionals can stand out.
The app allows barbers to feature a range of services — from a simple haircut to beard and eyebrow shaping — and show their availability in a simple calendar in the app.
The more than 70,000 barbers featured on theCut have experience cutting, shaving, and styling all types of Black hair, so users can feel confident that they are in good hands.
The app recommends barbers that have stellar reviews in the community. Users can easily compare prices and find haircut and grooming services that are affordable and trustworthy.
Whether you’re looking for a shave, a cut, or a whole new look, you can do your research on theCut and identify barbers who have the skills to get the job done.
“You can see in the barber’s profile what they can do and if they’ve done a haircut similar to the one you want,” Obi said. “Once you’ve found the right fit, you can book, pay, and tip the barber within the app within a few clicks.”
A New Confidence-Building Haircut is Now More Accessible
A bad haircut can be a buzzkill on a first date because it can shake a person’s confidence and lead them to make a poor impression. It can start things off on an awkward note if your new crush is wondering what’s going on with your hair instead of getting to know you on a deeper level.
On the other hand, a great haircut makes people look and feel their best, and that can give them the confidence to put their best foot forward on a date. This can be a game-changer for single guys and gals who are meeting someone new.
“Confidence is everything, especially when you’re meeting new people,” Obi said. “When you’re walking out of the barbershop with a new haircut, you feel on top of the world. You look people in the eye. You’re ready to tackle the day.”
As a user-friendly app, theCut empowers individuals to take better care of themselves and practice good grooming habits that their dates, and women in particular, will definitely pick up on and appreciate.
Over the last four years, theCut has distinguished itself as the top barber booking app by giving users easy access to a professional and memorable haircut. The app boasts an impressive 4.7-star rating in the App Store and 4.8-star rating on Google Play.
“The app is perfect, and it works well with all I need to do,” said Ricki C., who downloaded theCut after moving to a new city. “Haven’t been disappointed at all. First time getting my haircut, my new barber nailed it.”
During the coronavirus pandemic, barbershops have faced unprecedented challenges. Statewide lockdowns shook the industry, but business has largely rebounded in the last few months. Through the ups and downs, theCut has provided a supportive network for barbers who adapted to the new normal by adopting a more personalized business model.
A barber named Chris said he used the app to help transition away from corporate salons and start his own business. He rented a private booth and encouraged his longtime clients to make appointments through the app.
“theCut is amazing, easy to use, user friendly,” Chris said. “I haven’t seen an app like this that is catered toward barbers, by barbers.”
theCut Has Booked Over 16 Million Appointments in the U.S.
Singles are often choosy about who cuts their hair — and for good reason. A hairstyle can make or break a person’s self-esteem, and that has repercussions on their daily lives. People need to know their barber has the skills and tools to help them make a good first impression whether they’re going on a first date or a job interview.
theCut can help you wow your dates by showing up freshly groomed with not a single hair out of place. This cutting-edge app has simplified the process of finding and booking an appointment with a local barbershop, and it puts a great haircut within reach of anyone and everyone.
“Our goal is to be the go-to app for all things styling and grooming,” Obi said. “We want to make it super simple to look your best because we believe that when you look good, you feel good and you do good in the world.”